Due to the global COVID-19 pandemic, the influx of foot traffic on the streets is at an all-time low, making it difficult for retail businesses to attract the type of traffic they are used to, especially during a critical season like those in winter and especially in the stretch of Christmas.
But, rather than trying to attract buyers simply by lowering prices or holding massive sales events, innovative companies around the world are using Interactive 3D Immersive Virtual Tours with e-commerce to reinvent or improve the shopping experience.
Knowing how important this season is to retailers, here are four ways Immersive and Interactive 3D Virtual Tours can help in retail:
- Transport people to your store instantly: At its most basic level, creating a Virtual Tour is a great way to transport people to your store so they can get a feel for the products you offer in a warmer and more environment. integrated than most commercial sites that only display products on a white background.
With a 3D Virtual Tour, you can create immersive experiences that represent your business or brand, generating long-term value and loyalty for your business. This is a great example of how the Happier Camper store in Los Angeles comes to life with a 3D Virtual Tour.
- Add e-commerce: By using Virtual Tours and adding e-commerce, people can continue to buy your products even if they cannot visit your store in person. A 3D digital double , combined with e-commerce, like this Ferguson showroom in Chicago, is an excellent example of elevating the shopping experience by tagging each product with details and a link to buy.
- Enhance storytelling - A Virtual Tour is not only an opportunity for people to experience your products in a more natural setting, but it can also enhance the storytelling behind the products by incorporating images, audio, video, and text to tell a much story. richer.
An amazing example of this is Humanscale , manufacturers of office furniture.
- Attract an international audience - One of the best things about creating a virtual experience for your store is that you can attract people from all over the world.
This means that you will not be limited to people who know you or who see your store on the street. By combining your 3D Virtual Tour with modern digital marketing and social media, you can attract people from all over the world to buy from your virtual store. Here is a Rockford store in Chile that is fully accessible to anyone with a browser from anywhere in the world.
As a bonus, it can also be seamlessly integrated with Google Street View for a seamless store visit.
Creating a virtual tour combined with integrated e-commerce could be the best way for retailers around the world to showcase products in new, exciting and immersive ways to a global audience eager to shop.