
The Digital Sanctuary has repeatedly highlighted the appeal of Apple's iPod line for Christians who want access to either the Bible or worship music via the portabilility of an mp3 player. Apple has obviously ruled the field for five solid years – indeed, virtually invented it – even as media players have grown from mere tunes to photos and video, and evolved from hard drives to flash memory.
With Microsoft's Zune just hitting the market, questions arise as to whether the new technology will threaten Apple's hegemony over the digital media player marketplace. As far as I can tell, Zune will be an interesting competitor for Apple but the chances of us all replacing our iPods is slim.
There is, however, a particular kind of threat Zune may be able to launch 'David and Goliath style' against Apple and that's it's wireless sharing capacity. By supporting wi-fi technology, Zune will allow sharing music/photos wirelessly with other Zune players.
My guess is we'll know if Zune's killer app will threaten the iPod early on. Although it's obvious wi-fi is the future, and ultimately convergent media will be our standard, I think Apple had us with "Hello, hello".










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