New Media technologies continue to offer uncharted opportunities for transmitting messages both to groups and to individuals. Social media, empowered in many instances by their viral nature, are changing the definitions of traditionally accepted mass media forms.
Interactive media transform our past impressions about the fundamental nature of a "mass" communication. The goals of, for example, broadcasting, are shifting. Are broadcasting transmissions designed to talk to many or to listen (to many), to be a mouthpiece for a message or to be a hub for transmitting and receiving messages en masse?
The new media give rise, increasingly, to reciprocal forms of communication; blogging as an infant technology, represents this capacity. Blogging is a means of addressing the public and increasingly a means of hearing from the public.
The authors of the book The Blogging Church, Brian Bailey & Terry Storch, provide encouragement to Christians to embrace blogging as a new communication tool.
http://video.google.com/videoplay?docid=-7005142895953639399&hl=en
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Cynthia, thanks for the post and link to the video. Blogging is a very powerful tool that churches can really grab a hold of and use for kingdom purposes.
Thanks again for the post, and I look forward to reading some of your posts.
Terry, I communicated a bit last year with Brian before the book was released and was so happy when I received this clip because it communicates everything so clearly.
Congratulations on using digital media to promote Kingdom advance.
Cynthia,
I read “The Blogging Church” just recently and it helped focus and reshape how my church can reach a different audience. In addition, I just got back from a 3 week international trip in which I blogged my travel adventures and the one comment that seem to overarch all others was “we loved the stories”, “you made us feel like we were there”. I realized that this online travel journey will be the catalyst for seeking funds for my next trip because people will remember that they felt a part of the journey and will want to be part of the next one. Blogging is here to stay and I have been able to connect more with people because of it.