About 2 years ago I was visiting with a friend in Nashville who was about to depart for college at Baylor.  He walked me through his brand new Facebook page and explained to me that it was designed for college students like him.  It seems I wasn't paying enough attention.  At that time MySpace was so completely dominating the launch of the social networking revolution that every other site somehow seemed dwarfed in it's Goliath shadow.

Now I'm seriously thinking Facebook could be more than just a social networking site with an open source attitude and an endless stream of apps.  Looks like Facebook is a platform.

Although some blogs are grossly overstating Facebook's potential (e.g.- "Facebook Could Challenge Google and Become the Remote Control For the Web" – The Information Week Blog), it does seem like the Facebook platform has a unique momentum and appeal.  New innovations in Facebook apps are released weekly and my guess is it won't be long until someone hits it out of the park with one that is absolutely necessary (unlike drinks and gifts, etc.).

And of course, where ever you find new innovations, the LifeChurchtv Digerati Team cannot be far behind.  Pastor Terry Storch is busy developing YouVersion, the interactive Bible application I'll blog on in a week or so, and Innovation Pastor Bobby Gruenewald is inviting friends to church on a Facebook page built exclusively for experiencing church.

Kinda gives new meaning to the phrase "let's get on the same page" doesn't it?  And yes, I finally put up a Facebook page so you can add me.