Here’s a couple of different screen shots of the Unifyer tool a bunch of us are adopting. We’re using it specifically to connect the community of Church innovators who will be part of the upcoming book, Church 2.0, authored by Greg Atkinson (plus a couple of technology chapters thrown in by me and Tony Steward, Online Community Pastor at LifeChurch.tv).
You can see that Greg Atkinson and I are the visual tutorial guides in the far right side of the margin but to make us live you’ll have to click into the site to actually view our presentation in bottom right help icon under video introduction. We shot our footage at the amazing Unifyer offices in Dallas during the ECHO Conference. Not every office has a green screen for filming, much less employees riding scooters through the office. Did I mention they also have unbelievably cool furniture that they acquired from Yahoo!’s offices. But don’t be fooled by all the trendy, hip atmosphere. These guys are only serious about one thing – creating opportunities for more effective ministry by building trust, intimacy and affinity through online connections.
Using technology to foster richer communication and using it all to serve the Kingdom of God is the business plan. Unifyer is the ideal tool for a church seeking to foster a dynamic and vibrant community where every member feels valued, connected, and motivated to serve.
The Unifyer utility is the latest innovation from Pursuant, a Dallas-based company that serves non-profits, educational institutions, and ministries. It allows individuals within larger groups to feel individually connected and to cluster themselves in ways that serve their interests, passions and affiliations.
For example, any member of a church can form a group for those who have similar needs, interests, etc. Of course, the overseeing organization maintains the ability to flag or delete content that isn’t in the interest of the whole but talk about facilitating decentralized ministry output. Got chronic pain, start a group. Like to find other collegians, start a college group. Hoping to connect with others at your church who want join a biker’s club. The list is endless. People value grouping together based on shared interests.
Check out Unifyer; it may likely change the way you communicate with, mobilize, and empower your community, because it’s not just about growing a friend list, it’s about building affinity.












Thank you Cynthia. Great comment, “it’s not just about growing a friend list, it’s about building affinity.” We are seeing relationships strengthen through so many of these member created groups within the church. Groups you and I never would of thought of, but isn’t that the point.
I could go on and on, but I wont. Thank you for the post!
Pretty soon you are going to be going Hollywood and all…red carpet appearances…the green screen is just the beginning.
chat with you soon Cynthia…
rhett
Cynthia,
Thanks for the intro to Unifyer. What I like most about the sound of this application (I only also read through their website) is that it seems to know it’s purpose in the Church. It seems like it’s merely here to facilitate stronger bonds/fellowship among the ever-increasing sizes of local churches and communities, which is a VERY IMPORTANT and IMPACTFUL purpose. This application could easily be presented as promising the world to online ministry hopefuls , but it is not presented that way and I think that’s important when helping ministry leaders understand how to apply technology to their operations. Terrific stuff!
BD