Santa Monica “Freeze Project”

by Cynthia on April 6, 2008

The Freeze Project, a movement designed to bring awareness about social injustices via creative means, will converge in Santa Monica today at the 3rd Street Promenade. 

The project will be held in conjunction with Just One, One Voice to End Slavery, and new media award winner Stop the Traffik.  All the details are on the website & Facebook.  

In case you're wondering what in the world does an event like this have to do with new media & the Church, it's an example of how collections of individuals are leveraging online technologies for drawing attention to their causes.  These online promotions are gaining momentum, especially with non-profits and especially targeted at youth. 

Additionally, we see that such online connections bridge chasms.  The new media break down traditional communication barriers (i.e. geography) and reassemble individuals in groups based on interests, beliefs, values, and other commonalities. Furthermore, as in this case, they can mobilize individuals into groups and result in action.

Next thing you know, believers will be meeting in flash mobs to pray.  I mean, it is LA.  

freeze.jpg

HT: Charles Lee 

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{ 1 comment… read it below or add one }

1 Charles Lee 04.08.08 at 12:35 pm

Thanks for the plug Cynthia! We just uploaded our video from the Freeze Project…

http://youtube.com/watch?v=QD_LP540l9k

Appreciate you.

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