Marketing gurus Phil Cooke and Brad Abare appeared in a livestream chat this morning on Conversant Life.  These guys are two of the most sought-after consultants in the field of church and religious media communications.

Hearing them talk about Christians / media / church / communication / change / effectiveness is amazing because of the way they compliment each other.  They really spark one another’s ideas and their seasonings & expertise just flows.

I should say that we all serve the Center for Church Communication, the nonprofit parent of Church Marketing Sucks.  But, that’s not why I’m recommending this stream.  It’s simply because the material they have in the archives of their heads is pretty spectacular.  Encouraging us to be who we are uniquely in the body of Christ, accept changing culture rather than resist it, be transparent & tell “your” story, all very interesting stuff.

A couple of key take aways include:

• Culture is more important than vision.  If you develop a unique, inviting, rich, spiritually inviting culture your vision will fly.  If not, no matter how compelling the vision, it will fail.
• Dialog over monologue.  People want to be talked “with” not talked “to” or “at”.  Conversation is valuable.
• Next generation leaders would like the former generation leadership to “carry with” rather than “pass on to” them the truths & principles they’ve learned about the Kingdom of God.

The stream will be archived and if you missed it (starting tomorrow) you can find it at the Conversant Life site.   Well worth your hour.