With his company âRocket Digitalâ, Deniz Guney has already developed mobile applications for iOS and Android, which have been downloaded in total more than 2 million times from the App Store. The apps are available in more than 10 languages ââand in more than 160 countries. What is amazing about his business is how it all started. Deniz Guney had no previous experience, nor did he have a large budget to market his apps.
We had the chance to talk to Deniz Guney about the mobile app development business and ask them a few questions about it.
HOW LONG DID IT TAKE YOU TO RELEASE YOUR FIRST APPLICATION?
I started learning Java and Flutter in February 2020 and after about 3 months I was ready to release my first real app for Android.
WHERE DID YOU LEARN EVERYTHING?
Mainly through YouTube and blogs. There are many options, especially for learning Flutter. Everything is explained in a simple and understandable way. Of course, everything was free. I didn’t have a mentor or anything like that.
WHAT WAS THE BIGGEST CHALLENGE?
I had no prior knowledge of mobile app development and didn’t know much about ASO (App Store Optimization) so I had to learn everything and gain experience on my own first. Also, at first I had a lot of rookie errors built into my apps which created a lot of bugs and spent days fixing the bugs. Another challenge was to find a good niche.
HOW DO YOU FIND A GOOD NICHE?
There are several ways. I actively researched a high demand niche where there was little competition offering low quality apps. Then I just offered high quality apps and the users then chose my apps. But finding a niche like this can take days, if not weeks.
HOW CAN YOU GET SO MANY APP STORE DOWNLOADS WITHOUT A BIG MARKETING BUDGET?
I have a lot of external traffic via social networks. But I also created my own blog, which was in the same niche as the app. So I got organic traffic from Google and promoted my app on the blog at the same time.
WHAT TO LOOK FOR IF YOU WANT TO START A MOBILE APPLICATION DEVELOPMENT BUSINESS IN 2021?
You have to give people exactly what they are looking for. In addition, the application should be of the best possible quality.
WHAT DO YOU THINK IS MOST IMPORTANT IN AN APPLICATION?
Functionality and usability are extremely important in my opinion. It should be simple, but at the same time offer a lot of functionality.
WHAT ADVICE CAN YOU GIVE TO NEWCOMERS IN THE INDUSTRY?
Aim for the highest quality. Not only in the app itself, but also in the entire App Store listing. The screenshots, the description, the brand and everything that goes with it.
WHAT PROGRAMMING LANGUAGES DO YOU RECOMMEND FOR NEWCOMERS?
I would recommend Flutter because you can build an iOS, Android, and web app with just one code. This will save you a lot of time and therefore money.
WHAT PROJECTS ARE YOU CURRENTLY DEDICATED TO?
Besides mobile apps, I’m working on Instazeal, a platform where Instagram users can increase their reach and reach more people.
WHERE CAN PEOPLE FOLLOW YOU?
Most of the time I’m on Instagram, where you can find me under “Gun3ro”. I also thought about a YouTube channel for a while, but it ended up taking too long for me.
Thanks for the interview Deniz Guney.