11 best tools to manage content marketing in 2021


An average blog post takes three to four hours to write. This is before imaging, distribution, and any internal review process.

While you can combine your content marketing strategy with Google Docs and email, there are a plethora of free and paid tools that can make the process easier and more collaborative, leading to more efficient workflows and more. consistent output.

In this article, we take a closer look at 11 tools that can help you manage your content marketing in 2021.

Photo by Avel Chuklanov on Unsplash.

1. Trello

Whether you have a team or do your content marketing yourself, Trello makes it easy to stay on top of your content plans.

You can manage multiple projects and organize specific tasks using Trello boards containing lists and cards. This tool helps increase your productivity and is particularly useful for visual learners.

You can use boards to set up workflows to suit your business needs and customize boards to suit your projects, including incorporating due dates, timelines, schedules, and more.

Each board contains cards that you can use to assign tasks, create checklists, include due dates, and more. As you complete tasks, you can move cards to different columns in your workflow, so that you always know what’s going on on your projects.

Trello also offers Power-Ups and integrations to help you further customize and improve your productivity. There are several Trello plans, including a free plan.

2. Asana

Asana makes it easy for your team to manage, configure, and track projects. It’s a snap to communicate and collaborate from start to finish of a project.

This flexible platform allows you to customize your workflow according to the needs of your team. You can configure tasks, create tasks, customize fields, and more. Additionally, you can choose from different project views, such as lists, timelines, and tables. Asana will save your team time and increase efficiency so you can stay on track with your content plans.

Asana offers a free basic project management plan for teams or individuals. Pricing for paid plans starts at $ 10.99 per user, per month when billed annually.

3. JotForm Approvals

With JotForm Approvals, it’s easy to create approval workflows for your content marketing processes. Whether you’re blogging, posting case studies, recording videos, or just posting on social media, chances are at least a few of these marketing assets need to be reviewed by more than one person.

If you already use JotForm’s forms for approvals, they can feed directly into your post feed. You can also set up custom notifications, submission links, widgets, if-else conditions, parallel approvals, and auto responders.

The best part – it’s free to sign up and get started.

4. Co-schedule

If you want to organize your marketing in one convenient place, CoSchedule can help. The marketing calendar displays all of your projects in a calendar view. This makes it easy to see your progress and the big picture, so your content strategy and team stay organized.

The Marketing Suite option helps you publish more content more efficiently and saves you time. It displays your content in a calendar view that updates in real time. Plus, it helps you streamline your editorial process and centralize your publication and promotions.

The marketing calendar pricing starts at $ 29 per user, per month when billed annually. To learn more about Marketing Suite pricing, contact the CoSchedule sales team.

5. Yeast

Yoast plugins help you get more search engine traffic by optimizing your SEO strategy. Plugins take care of the code and many technical aspects of SEO so that you can focus on your strategy.

Yoast can help you increase engagement, get your content found by search engines, and attract social media visitors. Depending on your plan, you can use Yoast to improve your keyword optimization, receive warnings about outdated content, view readability statistics, get internal link suggestions, and more.

Yoast has a free version which includes a lot of critical features. The Premium plan, which has more features, costs $ 89 for one site for a year.

6. Canvas

You need beautifully crafted content with quality images to help your blog and social media posts stand out. Canva makes it easy to add images and design your content.

Canva provides templates and layouts designed for different social media platforms, flyers, presentations, etc. The pre-designed templates and layouts ensure that your images and designs are the right size for the platform you are using, saving you time. Canva also allows you to customize your images and designs to express your brand the way you want.

Canva has a free version that includes over 250,000 free templates and over 100 different design types to get you started.

7. Ahréfs

Ahrefs can help you improve your SEO rankings and search traffic, as well as research your competition. You will be able to monitor the progress of your business and its competitors, including keywords, mobile ranking, etc.

You can use this tool as part of your content planning process to identify topics that will help you improve your reach. Ahrefs can then help you monitor and measure the performance of your content.

The price starts at $ 99 per month, or you can select an annual plan to save money. Ahrefs also offers a seven-day trial for $ 7.

8. Grammar

You want your content to be professional and error-free. Grammarly helps you identify grammar and spelling errors to present easy-to-read content to your readers. Additionally, Grammarly provides analysis of your writing and provides a plagiarism checker.

You can install Grammarly on your computer. There’s also a free Chrome extension so you can check your writing in the various programs you use.

Grammarly has a free option. Pricing for paid accounts starts at $ 12 per month.

9. Hoot Suite

While sharing your content on various social media platforms helps you grow your business, it also takes time.

Hootsuite makes it easy to manage and schedule your posts in one place. This platform also helps you schedule your content at the right time for your target audience.

You can compose posts, view your social media calendar, share content, and view your most recent posts across all platforms from your dashboard.

The analytics dashboard gives you insight into your top performing content. The tool also makes it easy and quick to respond to customers.

10. BuzzSumo

If you want help identifying topics that will lead to great content or analyzing how your content is performing, BuzzSumo can help.

BuzzSumo helps you refine your content marketing in four essential ways:

  • Examine and identify high performing content so you can create content that will get likes, shares and links
  • Analyze your content marketing strategy to have data to guide you
  • Discover influencers who may be a good choice for your brand
  • Monitor trends and comments to stay up to date and react quickly

Pricing starts at $ 99 per month if you pay monthly and $ 79 per month if you pay annually. BuzzSumo also offers a 30-day free trial.

11. Conversion kit

If you are looking for tools to make email marketing more effective, ConvertKit can help. ConvertKit makes it easy to streamline your email marketing so that you can reach your audience.

This tool allows you to create landing pages using templates or your own custom designs. You can then build and nurture your relationship with your audience through email. ConvertKit allows you to send personalized emails and even segment your audience into groups. You can also create sales pages to sell digital products and automate your sales funnel.

You can integrate ConvertKit with other tools you use in your business.

ConvertKit provides a free plan for up to 1,000 subscribers, including landing pages, forms, email broadcasts and more. Paid plans start at $ 29 per month for up to 1,000 subscribers and offer additional features. Prices increase as your subscriber base grows.

Content marketing is essential for growing your business and staying engaged with your audience. Having said that, it doesn’t have to take a long time. Finding the right tools for your content marketing strategy will save you time and increase your productivity and consistency.


About Madeline Powers

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