Are you looking for a way to grow your mailing list? If so, you are not alone. Email marketing is one of the best ways to grow your business. It’s no surprise that business owners in all industries are using email to boost engagement and conversions.
The point is, it’s not easy to get people to sign up for special content and offers from your brand, especially if you’re starting out with a whole new list. Research shows that despite the challenges, email marketing is worth pursuing. On average, companies see a 4,400% return on investment when optimizing their messaging strategy.
Today our goal is to go over four ways to get more people to subscribe to your mailing list. The tips outlined below have something for everyone. You’ll find ways to get more people to subscribe using your website, social media, and content marketing strategy.
Let’s dive in!
Create value-added lead magnets
Your blog is a great way to get more subscribers. A standard 77% of online users read blog posts, and that number is increasing. Consumers are interested in long experiences with brands. Gone are the days when someone buys a product and doesn’t come back for several years.
If you want to ensure that you have a long and happy relationship with each of your customers, you need to encourage them to sign up for your business emails.
One way to instantly get new visitors to join your list is to use a primary magnet. Essentially, lead magnets are pieces of content that help consumers with a specific goal or problem. In exchange for your content, a user must provide their email address. You can publish an educational course, a step-by-step guide, or an infographic, to name just a few.
You will create a more effective primary magnet if you understand the needs of your audience. Think about some of the barriers your clients might face and how you can get them closer to their goals.
do not forget to optimize your blog for conversions by creating a signup form that encourages users to subscribe to your mailing list. You can even segment your audience by creating unique magnets for each subsection of your customers. For example, the owner of an online pet store could create two lead magnets, one with a dog and one with a cat. Customers who are interested in the cat-themed lead magnet are likely looking for similar content and offers.
Organize monthly giveaways
You can dramatically increase your mailing list by creating monthly giveaways. In most cases, you’ll want to gift one of your most wanted products or services to the winner. You can use things like Amazon gift cards and AirPods, but setting up one of your products ensures that you get the right audience.
We suggest creating a contest landing page on your website and share it on social networks. If you use the right tools, you set rules for your giveaway that get people to join your email list.
For example, let’s say you add three ways to enter your content. The first is to follow your brand on social media. The second input method is to share your post, which helps new people find your brand. Finally, subscribers can re-enter by subscribing to your mailing list.
This strategy allows you to grow your social media followers, get more email subscribers, and build awareness for your brand. If you run a contest every month, more people will participate each time, especially if you announce the winner in a fun and interactive way.
Speaking of social media, did you know that over 3.96 billion people use platforms like Facebook, Twitter and Instagram? This statistic reveals that there is a huge potential audience on social media for virtually any industry you can imagine. Chances are, your target customers are residing on one of the most popular social websites.
Video content is the best way to reach new users on social media. Believe it or not, 43% of online shoppers say they want more video content from businesses. If you can create a solid video marketing strategy, you can exponentially increase your mailing list and social media subscribers.
There are several ways to share video content on social media. You can repurpose some of your best blog content into videos. We recommend that you create a YouTube channel and host all your videos in one place. You will start to put together a following on YouTube and have the option to share the videos.
Now you can access your other popular social media channels and share video content designed to entertain, educate, and sell to customers. When you consider this 59% of consumers use social media for their shopping, it’s easy to see how making your content visible on social media will result in more sales and signups.
You can also host a live event, such as an educational webinar, or ask me anything (AMA). If you want to expand your email address before the event, you can encourage users to register to secure their seats. It is also possible to expand your list after your event. Simply include a link to a registration form and ask visitors to subscribe if they want to be notified of future events and content.
Highlight social proof
Finally, you can get more email subscribers by highlighting social proof on your website. In marketing, social proof is a psychological trend where people are more likely to trust someone if they see that other people have had a good experience or trust them.
The most common type of social proof is that of reviews. A superb 70% of people look for reviews before buying a product. It’s safe to say that these same people want to see proof that you are trustworthy before they pass on sensitive data like their email address.
We suggest that you include product reviews on your website and brand reviews on your homepage. So if you have a testimonial from another top company in your industry, include it on your homepage. If someone sees that you are highly recommended by a bunch of strangers or a handful of top-tier companies, they’re more likely to subscribe to your email list.
It is also possible to use numbers to entice more people to register. Use the number of people on your list on the sign-up banner to create social proof. If a new visitor sees that you have over 10,000 subscribers, they’re more likely to join because they see evidence that your brand is trustworthy.
It will take time to grow your mailing list. There will be days when no one signs up and others when people keep signing up. But if you’re constantly working to improve your value proposition and find smart ways to get visitors to subscribe, growth will follow.