5 signup form best practices to get more subscribers

If you’re looking for some best practices for optimizing opt-in popups, this article is for you.

Optin pop-up forms are the gateway to increased newsletter subscription rates.

Every website needs an activation pop-up if they are to create a list of readers and a community to engage with.

Optin pop-up forms collect visitors’ names and email addresses so you can build a mailing list. It’s a way to get to know your audience and connect directly with them.

Maybe you already know them, but in a negative way. Today’s Optin pop-up forms might remind you of pop-ups that spam websites force people to see and interact with.

However, you can use opt-in pop-up forms ethically to grow your business. And when used well, they even create a positive user experience.

Let’s take a look at how you can build a mailing list by getting more subscribers using opt-in pop-up forms.

Best practices for using opt-in pop-up forms

Most new visitors to your website will leave it quickly. And a lot of them will because it’s just not a good time for them to explore what you have to offer. These visitors plan to remember your website URL and come back later. Or they may be distracted by an urgent matter and possibly forget to revisit your site.

If you can capture these site visitors before they leave, you have a good chance of converting them to customers later. But you need to get their contact details.

That is why you should follow the best practices suggested below. You’ll make your opt-in popups more engaging while helping your audience gain value.

1. Use fewer form fields

A good opt-in pop-up form should have as few fields as possible. You use such a form to quickly retrieve information from website visitors who will soon be leaving your page. So, you don’t want to ask her for her first name, middle name, and last name, as well as her hobbies and interests.

Creating just two form fields for your subscriber’s name and email address will ensure people fill out the subscription form quickly.

2. Indicate the benefit

A mistake that many marketers and businesses make is creating a pop-up signup form that doesn’t tell visitors why they should subscribe.

While you should have a simple signup form, it shouldn’t be devoid of things like graphics and textual content. Just a few lines telling users that they will receive great newsletter content in their inboxes or some other form of value will give users a compelling reason to sign up.

For example, indicate that you will send weekly emails with tips on how to improve certain aspects of their work or life. Or mention that they will have access to exclusive discounts.

Stating the benefit of signing up for your newsletter is essential in making more conversions possible.

3. Use intention to exit triggers

An exit intent trigger ensures that a pop-up asking for your user’s email doesn’t appear until they are about to leave the website.

An example of an opt-in popup triggered by exit-intent

Once the sign-up form technology detects that a user is about to move to another page or close it, it will create a final opportunity for you to connect with users. And the best part is that it won’t bother your users since they will first read the content on your website and only be invited to subscribe when they finally leave your site.

4. Gamify your registration forms

You can turn boring opt-in popups into miniature games by creating “Spin-to-Win” popups. This is where a user can interact with a digital spinning wheel pop-up window and win a prize.

optinmonster spin-a-wheel example
A spinning wheel popup is more engaging and provides value to users

You can offer different discounts to users they have access to by dropping their email addresses. It’s a great way to build an email list while your audience is receiving a giveaway.

5. Create lead magnets

Primary magnets take it to the next level when it comes to getting people to join your subscriber list. This is a type of registration popup where people get a free digital download when they register with you.

Examples of lead magnets are:

  • Free eBooks
  • Calendars
  • Checklists and guides
  • Reports and White Papers
  • Podcast transcripts
  • Tutorials and online courses

Most people are willing to give out their contact details and hear from a business when they get value in exchange.

Creating a large lead magnet is also an opportunity for you to introduce your audience to the quality of your content and work.

And if you want to make your main magnets even more special, you can upgrade them for “content upgrades”. They are exactly like lead magnets, except the free gift you give is different from page to page. In fact, these activation pop-ups offer freebies and downloads that match the page your user is on.

Example of content upgrade

It works extremely well because you’re not giving your readers a generic digital giveaway. Instead, people get additional useful content that builds on the blog post and the posts your reader is viewing at that time.


Optin pop-up forms are great for building a mailing list. And it’s better to have a basic activation pop-up on your website than nothing at all.

But when you apply the best practices mentioned here, you can create even better results than you expected. You’ll build a mailing list and start connecting with real people through newsletters.

So, don’t wait. Go ahead and make the best use of your opt-in pop-up forms now!

About Madeline Powers

Check Also

New Data Reveals Amid High Inflation, Consumers Want to Support Small Businesses | Your money

CHICAGO–(BUSINESS WIRE)–May 10, 2022– According to new data released today by ActiveCampaign, the leader in …

Leave a Reply

Your email address will not be published.