6 Ways to Increase Your Backlink Profile Without Sending Outreach Emails, According to SEO Agencies [DesignRush QuickSights]

Web pages with many backlinks rank better than pages with few backlinks in search results

According to a study by Backlinko, web pages with many backlinks outperform pages with few backlinks in search results – the page that appears first on Google search results has 3.8 times more backlinks than #2 positions – #10, on average. While backlinks are one of Google’s main ranking signals, there are no shortcuts to earning links, and most outreach-based strategies fail.

DesignRush, a B2B marketplace connecting businesses to agencies, leveraged its network of 16,000 agencies to gain quick insights — or “QuickSights” — on how businesses can generate more backlinks without sending email. awareness emails.

1) CREATE SOFTWARE SOLUTIONS

Rankings CEO and Founder Chris Dreyer shares that developing software solutions is a great way to earn links naturally.

“Build software,” Dreyer said. “The software requires little to no awareness and earns links passively. One of the main reasons Neil Patel acquired Ubersuggest is because it naturally generates backlinks.

2) DEVELOP ORGANIC MEDIA EXPOSURE IN HIGH QUALITY NEWS MEDIA

According to Cecilia Loreto Mack, director of Agencia Comunicado, an effective way for businesses to increase the number of backlinks is to develop organic media exposure in high-quality news media.

“It’s entirely possible to increase backlink profiles without relying solely on outreach emails,” Mack said. “A very effective way to do this is to generate organic media exposure in top-tier news media through a good PR agency. This type of result is generated strategically. This involves communications with journalists which may include email, of course, but goes well beyond that. This can include interviews, conversations in different ways and, above all, strategic thinking about public relations”

3) PUBLISH RELEVANT, USEFUL AND UNIQUE CONTENT

From Ursula Blackwell, Founder, Senior Creative Director and Brand Strategist at UPGCC | UPCREATIVES, the best way to increase backlinks and rank higher on Google is to create and publish relevant and useful content that audiences find interesting.

“Content that has been supported by other sites suggests domain trust and authority that accounts for 30% of Google’s rankings,” Blackwell said. “[…] One way [to rank higher on Google] is a content strategy with effective link building. In order to get backlinks, you must first develop content that other websites are willing to link to. Relevant and useful content can lead to success and better indexing. Knowing your audience and what Google wants can improve rankings, build trust and brand recognition. Make sure the content is unique and interesting so readers will want to share it with others.

4) USE SOCIAL MEDIA POSTS

The owner of Clio’s websites, Nat Miletic, says companies should rely on social media posts to generate natural backlinks.

“Leveraging social media is our favorite way to get backlinks without awareness,” Miletic said. “Share unique and insightful blog posts and infographics and always include website links in posts. While this strategy requires good quality content and a large social media following, it results in natural backlinks, this that Google loves.”

5) CREATE AND SHARE INFOGRAPHICS

Ashbi Creative Studio Marketing Director Cameron Ashley points out that infographics are one of the most shared types of content that people often link to.

“Research suggests that infographics are the most shared type of content that can increase web traffic by up to 12%,” Ashley said. “Because of the visual information they contain, they can be easily understood and are engaging and fun to read. Therefore, they tend to get shared online by other bloggers and are a great way to get organic backlinks.

6) RANK THE KEYWORDS JOURNALISTS AND BLOGGERS ARE LIKELY TO SEARCH

As Bhuvan Poudel, founder of Dotmax Digital, said, companies should create web content around keywords that journalists and bloggers are likely to use.

“One way to increase your backlink profile without sending outreach emails is to rank your web pages for keywords journalists and bloggers are likely to search for,” Poudel said. “So choose a relevant topic and make sure you post quality content of at least 2000 words, because long-form content gets more organic traffic and backlinks, as Ahrefs reports. Include graphics, images, relevant videos and data on your posts to make them more engaging.”

DesignRush has released September’s list of the best SEO companies that help businesses in all industries optimize their websites and increase their search engine rankings.

1. Rankings – rankings.io

Expertise: website audits, local and technical SEO, link building, etc.

2. SEO-Manila – seo-manilaph.com

Expertise: on-page SEO, off-page SEO, SEO audit and more

3. Comunicado Agency – agcomunicado.com

Expertise: content development, social media management, public relations and more

4. Nacionalvox (NVX) – nacionalvox.com.br

Expertise: SEO, Advertising, Web Development and more

5. Highway 61 – highway-61.ch

Expertise: digital marketing, web design, storytelling and key messages, etc.

6. Ahmad Digital Agencies – ahmaddigitalagencies.com

Expertise: Web design and development, graphic design, SEO and more

7. True Digital Marketing – truedigitalmktg.com

Expertise: social media marketing, SEO, web design and more

8. MIMVI SEO Agency – mimvi.com

Expertise: SEO, Web Design, PPC Management and more

9. UPGCC | UPCREATIVES – upgcc.com

Expertise: Web Design, SEO, Content Creation and more

10. Viera Web Design – vierawebdesign.com

Expertise: SEO, Web Design, Social Media Marketing and more

11. Realatte Ventures – realatte.com

Expertise: search engine marketing, social media marketing, SEO, etc.

12. Logicloop Digital – logicloopdigital.com

Expertise: advertising, social media marketing, SEO and more

13. Nautilus Marketing – nautilusmarketing.co.uk

Expertise: SEO, PPC management, Web development and more

14. Clio Websites – cliowebsites.com

Expertise: search engine marketing, SEO, web design and development, etc.

15. Ashbi Creative Studio – ashbi.ca

Expertise: digital marketing, advertising, SEO, etc.

16. Forging Digital Marketing – forgedigitalmarketing.com

Expertise: web design and development, SEO, influencer marketing, etc.

17. Dotmax Digital – dotmaxdigital.com

Expertise: SEO, PPC Management, Web Design and more

18. Divtodiv – divtodiv.com

Expertise: online advertising, SEO, email marketing and more

19. SuccessValley – successvalley.tech

Expertise: online branding, local SEO, content writing, etc.

Brands can explore top SEO companies by location, size, average hourly rate, and portfolio on DesignRush.

About DesignRush:

DesignRush.com is a B2B marketplace connecting businesses and agencies through expert reviews and agency rankings, awards, knowledge resources, and personalized agency recommendations for approved projects.

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