Email marketing is probably the most profitable marketing strategy for growing your business. Businesses of all sizes are using email marketing to reach new and existing audiences. If done right, email writing can be the driving force behind the growth of your business. Also, email marketing is a very profitable strategy. Study Shows It Can Get You An Incredibly High Price Return on investment of $ 44 for every dollar spent.
The hardest part is getting your audience to open and read the emails. So, in order for your subscribers to open the email and read it, you need to visualize your audience and create emails with the reader in mind.
Are you struggling to write an email marketing copy that converts?
In this article, we’ve listed 7 email writing tips that will help you improve conversions and get more leads and sales.
1. Get attention with a compelling subject line
First of all! Give as much time as possible to creating an attractive subject line that will entice your recipient to open the email. As stated above, the hardest part of email marketing is getting your audience to open it up. You only have seconds to engage your customers in their inbox. You might not like it, but the point is that 80% of emails are deleted immediately.
It’s the subject line that will decide the fate of your email, meaning the recipient will open it, delete it, or flag it as spam. While a subject line takes up the least space, we recommend that you spend the most time creating the perfect subject line. Your subject line should give them food for thought. They should feel that the content of this email will benefit them, their business / cause.
2. Insert preview text
The next most important thing is the preview text of your email. Studies show that email open rates increase when you use preview text. You wonder why ? For most modern email subscribers, it’s not just the subject line that prompts them to open an email. They also examine the preview text to get a better idea of what the email is about.
Your preview text is a teaser that appears below the subject line, giving a preview of the email. In most email clients, this is only the first line of the email. But some messaging tools allow you to select a preview of your choice.
Either way, craft it with care. The preview gives you additional space to attract your subscribers.
3. Improve click-through rate with visual content
They say: “A picture is worth a thousand words”. Whether it’s a blog post, email marketing, or digital ad, finding and using the right image can help effectively engage your reader.
Adding images and infographics can dramatically increase email performance levels, including open rates and click-through rates. Are you wondering how?
- Your subscribers don’t have time to read paragraph after paragraph.
- Images make messages easy to understand and almost at a glance.
- Recipients respond to visuals much faster than to text.
- Visual content can lead to better retention.
You can use a variety of images to connect with your followers. For example, you can take real photos, create graphics, or use free photos.
Still, it’s relevant to mention here that while adding images can reinforce your post, irrelevant or overwhelming images can be intimidating.
4. Make sure you communicate effectively
When writing a marketing email, don’t think of it as a message sent electronically to a random reader. Instead, take the opportunity to communicate effectively with your followers. Therefore, organize it carefully, seeing it as a direct conversation with the subscriber.
Study shows that personalized emails increase click-through rates by 14% on average and conversions of 10%.
So rather than sending a robotic email to everyone, use emails to give subscribers something of interest – from info to inspiration or even a discount or offer – whatever you want. believe you are the domain of interest of the recipient of the target email.
Once you’ve finished writing an email, give it a critical read. Will the recipient be in a better place after reading it? Otherwise, start over!
5. Keep it simple!
You don’t need to use all caps and multiple exclamation points in the subject line or preview text, just to grab the reader’s attention. In email marketing, the use of a technique of all caps or many exclamation marks is considered an online shout. In addition, overuse of them makes your email appear to be spam and ultimately hurts your email performance levels, such as click-through and open rate.
That said, you don’t have to sound boring either. No marketing rule demands that a business email be dull and dry. Use the content of your emails to spark readers’ imaginations using the technique that you think can help the cause. One trick, as mentioned earlier, is to use visuals.
6. Prefer clarity over hook
When writing marketing copy, clarity should always be your first preference. Make sure your email is clear first and catchy second. A clear statement can be catchy and fun, but if the content of your entertaining email isn’t clear on the subject, it will go in the trash.
The clarity of the subject line is particularly essential. The first glance at an unopened email should give your subscribers a clear picture of what it is for them in the email. Never sacrifice clarity for the value of entertainment.
7. Establish relevance
From the subject line to the preview text to the message in the email, every part of your copy should be relevant through personalization. Always write your email with the target segment in mind.
The relevance rule applies particularly to the subject line and preview text. This will convince the recipients that what it contains is relevant to them. Emails with personalized subject lines are 26% more likely to be open. So use the very beginning of the email to explain why you are writing to them.
When a person receives an email from an unknown sender, or even a company, a few questions come to mind:
- Why are you telling me about it by e-mail?
- Why would I want your product / service or idea?
- Why from you?
- Why now?
- How would that benefit me?
Make sure your curated email copy answers all of these questions. If you write an email with the tips mentioned above in mind as well as these questions, it’s more likely that the recipient will click and use the offer in the email.