A lesson in social media management

What happens if your business or organization’s Facebook (FB) page is taken over by someone you don’t know and you have no control over the social media communications made by that nobody ?

What if someone was impersonating your business and posting things on your FB page contrary to what your business believes and unrelated to what your business does?

What if you have no idea who this person is and you don’t have the power to stop them?

What do you do when FB tells you that only an admin can fix the problem and you don’t know who that admin is?

Apparently, that’s the position the San Juan Water Conservation District (SJWCD) finds itself in these days.

Earlier this month, SUN staff became aware of several abortion and policy related posts posted on the SJWCD FB page.

A May 10 post on the district’s page reads, “I’m so disappointed that I had to give up to protect abortion rights. I was especially appalled that it was necessary to draft a bill to stop cops from lying to children; even more dismayed Republicans thought it was important to allow cops to lie to children; and most dismayed that Democrats are willing to drop the bill. The headline of the Denver Post article reads, “This is what Colorado Democrats gave up to end an 18-hour GOP filibuster.”

SJWCD board member Doug Secrist asked on the post, “Who’s posting this???”

He got no answer to his question.

The SJWCD board says they don’t know who is posting on their FB page. At a board meeting, it was stated that they had no control over the page. They tried, unsuccessfully, to take control of the page through the powers that be at FB.

SUN contacted former SJWCD board member John Porco about the page and he confirmed that he did not have access to the page and had never posted on the page. His old email address is still listed as the page’s contact.

There is also an unlinked and disconnected phone number listed on the page.

SUN contacted FB regarding the page two weeks ago with no response.

We also reached out to a former Page admin, Rod Proffitt, and he referred us to the SJWCD Board “with any questions you may have.” Proffitt left the district in 2018 and was recently reappointed to the board.

On May 6, the SJWCD posted a political video on YouTube titled “Two Plans”; ironically, Proffitt posted the same the next day on his page.

No one seems to know who posted on April 16 and engaged the public on behalf of the district: “Nothing says ‘hypocritical’ quite like Republicans touting small government while using government to force women into childbearing. term, whatever the circumstances. Nothing says “hypocritical” like Republicans touting patriotism while plotting sedition and violence to subvert the will of the people. Nothing says ‘hypocritical’ like Republicans degrading ‘activist’ judges while trying to pile the court with judges who think money is the word and businesses deserve constitutional protection…it doesn’t there is no real republican party anymore; just a cult of Trump with no political platform and no pretense to support democracy in any form. The link below the statement takes you to an article from the Washington Post: “The Rapidly Changing Access to Abortion in America”.

The comments on this post led one person to ask, “What does this have to do with water?”

SJWCD replied, “It is not. It was supposed to go to my personal page. After seeing your comment I tried to find a way to remove it and couldn’t.

Secrist asked, “Who is creating this post???”

SJWCD board member Susan Nossaman said, “I don’t think it’s appropriate to publish this type of article.”

On June 30 at 1:56 p.m., Proffitt posted a link to a YouTube video: “Water With Your Lunch: Know Your Snow” on his personal page. He wrote, “Excellent presentation of the problem and the solution.”

Ironically, a minute later someone posted the exact same message on the SJWCD page. This comment was slightly different: “Excellent presentation!”

What are the chances?

On May 24, there was a post shared by SJWCD regarding #Drought. This one was unique in that there were two likes on the post: SJWCD and Rodney B. Proffitt.

A little investigation reveals that there are about 20 posts that were actually water-related that were posted on Proffitt’s FB page between May and July and also posted on SJWCD’s page, some at the same time. time, some in minutes and a couple in a day. or two.

For instance:

On July 3, a “discussion on climate change” was posted simultaneously on Proffitt’s page and on SJWCD’s page as well: “Engine Trouble: How Greenhouse Gases Are Threatening Our World.”

That same day, “the Colorado drought is bad. Dark Circles History Shows It Could Get Worse” was posted just seven minutes apart on the two pages.

About Madeline Powers

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