ActiveCampaign helps Australian businesses focus on strategic work

ActiveCampaign, the leader in customer experience automation (CXA), saves every Australian business customer an average of 46 hours per month on administrative tasks so their staff can focus on more strategic work. The company has saved businesses across the country nearly 4 million hours in total over the past year. With the Jobs and Skills Summit earlier this month revealing employers’ current stress to increase productivity, it’s clear that companies need to look at marketing automation and sales automation. The CXA Platform’s no-code solutions enable businesses to capitalize on cross-channel interactions to retain existing customers, engage new prospects, and grow.

Nearly half of companies using CXA say they now spend more time talking to customers because of the time saved through automation. The summit addressed the need to automate routine tasks to improve productivity and ensure Australians spend their time on strategic, high-impact work. ActiveCampaign’s no-code technology addresses the current skills shortage in the country and is designed to give businesses technology that anyone can use, while empowering employees to deliver powerful, best-in-class customer experiences.

Other Ways ActiveCampaign Sets Up Australian Businesses for Success

  • The launch of a redesigned email designer enables businesses around the world to create better emails that truly engage their customers. With the ability to design in HTML, save blocks of content to campaigns, and automate relevant content, clients will see the real impact of a tailored customer experience.
  • Offering over 850 recipe automations to help businesses send abandoned cart reminders, manage booking requests, send RSVP confirmations via postmark and more. ActiveCampaign recently launched 11 new Postmark recipes for a variety of common use cases, helping business owners sell in multiple markets and ensure their operations are connected.
  • Launched a Marketplace Hub with over 2,000 free resources, templates and tools to further support growing businesses, such as email writing templates to launch content projects, a CRM template that works with Excel and Google Sheets and a social media content calendar.
  • Partnership with Onesend, enabling joint customers to send personalized emails at scale with one click. What could have been a 4 hour job before (due to the number of tasks required to create, prepare, design and send campaigns to hundreds of accounts) is reduced to minutes using Onesend’s tool, OnesendHQ .

Supporting quotes

“Today’s customers expect businesses to be available when they need your services. They expect a quick follow-up and will turn to competitors if their loyalty isn’t rewarded with a great customer experience. That’s why automation is becoming increasingly important to staying relevant,” said Jason VandeBoom, Founder and CEO of ActiveCampaign. “Platforms like ActiveCampaign automate many routine activities and free up teams to better serve customers with more complex needs. Technology creates transparency between a company and its customers in a way that was not possible or never seen before.

“Our partnership with ActiveCampaign is only growing because of how quickly our joint customers are scaling through the power of CXA,” said Scott Thomas, co-founder of Onesend, an ActiveCampaign partner. “Between hours saved, improved customer experience, and confidence in using ActiveCampaign’s platform, it’s clear that CXA is the solution to skills and workforce challenges. works here in Australia.”

“ActiveCampaign and Onesend have saved my team hundreds of hours by allowing us to create and send national email campaigns in minutes,” said Cameron Osborne at Office Choice. “Not only does the technology save our employees time, anyone who logs into the dashboard can send personalized email campaigns at scale and better understand the customer journey, no prior knowledge or coding required!”

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