Integration allows agencies from partner platforms to leverage data from their AMS to deliver fast, personalized communication throughout the customer journey
Agency Revolution, an FMG Suite company, serving independent insurance agencies, announced an integration that connects the company’s marketing automation platform, FuseTM, with the innovative agency management system of Partner Platform’s web-based assurance (AMS).
Marketing Technology News: Bluewater Media strengthens its digital team with the hiring of Director Kristy Andreadakis
This highly anticipated integration enables mutual customers to harness the power of customer and policy data in their partner AMS platform to trigger sophisticated and automated marketing campaigns in Fuse. Fuse’s campaigns are proven to increase retention, sell more policies per customer, and deliver a superior customer experience across all stages of the customer journey.
âWe are delighted to partner with Agency Revolution as we believe that personalized and timely client communication is essential to evolve and drive agency growth in today’s modern insurance landscape,â said Adam Rapp, Director of Product Management and Marketing at Partner Platform. âThis integration supports our mission to provide our customers with innovative solutions that will make their lives easier. “
Marketing Technology News: MarTech Interview with Gavin Laugenie, Global Head of Content at dotdigital
âWith our new API integration, customers can create segmentation based on over 75 data points in the AMS partner platform,â said Lucas Jans, vice president of products at Agency Revolution. “They will now be able to automatically send onboard new customers, lost customers, annual cross-sell and referral campaigns, account review requests, newsletters, birthday / vacation greetings, payment reminders and more by text, email or print. “