San Francisco: As global consumer spending on mobile apps is set to hit new highs again in 2021, and the number of publishers with their first million or more in annual net income this year has nearly doubled since 2016 .
Just over 900 publishers worldwide are expected to take this milestone on the App Store and Google Play in 2021, nearly 91% from the total of 475 in 2016, Sensor Tower reports.
The number of iOS publishers alone exceeding this bar will reach 581, up 87% from 310 in 2016. Google Play will experience a similar trajectory, pushing its first publishers of more than $ 1 million from 165 to 2016 to 325 this year. This represents a growth of 97%, surpassing the App Store’s performance in this regard by 6 percentage points.
As consumer spending continued to show positive growth, the number of publishers surpassing the $ 1 million net income milestone for the first time this year is expected to decline year-over-year in 2021.
The App Store saw 636 publishers reach or exceed $ 1 million in annual net revenues for the first time in 2020, a figure that will decline by almost 9% in 2021. Google Play has enabled 367 publishers to take this milestone l last year, putting this year’s total 11 percent below that figure.
Although more publishers have historically earned their first million dollars or more in net income from the App Store each year, the gap between the Apple market and Google Play is narrowing.
The delta between the two was at its peak in 2017, when the App Store produced 2.7 times the number of Google Play, while this year Apple’s store will produce around 1.8 times the number of winning publishers. over a million dollars than Google.
This trend reflects the increased speed of overall consumer spending on Google’s platform; in 2021, consumers are expected to spend $ 47.9 billion on Google Play, up 23.5% year-over-year. That’s nearly 6 percentage points higher than the 17.7 growth the Apple store is expected to experience this year, with iOS consumer spending reaching around $ 85.1 billion.