Anywhere Real Estate Inc, formerly known as Realogy Holdings Corp, continued its recent rebranding. After changing its brand name on June 9, 2022, the company has now announced new names for its main business units.
Realogy Franchise Group, a brand comprised of 21,000 offices and approximately 332,000 independent sellers in 119 countries and territories around the world, will be rebranded as Anywhere Brands. Realogy Brokerage Group, comprised of 680 brokerage offices and approximately 56,000 independent sales agents primarily under the Coldwell Banker®, Corcoran® and Sotheby’s International Realty® brands, will be rebranded Anywhere Advisors. Finally, Realogy Title Group, the company’s title, mortgage and insurance business, will be rebranded as Anywhere Integrated Services, the company announced.
“The scale and synergy of our core businesses make Anywhere a global leader in real estate, and now, renaming these segments will more effectively showcase our renowned brokerage brands, our trusted relationship with the consumer and our deep service integration,” said Ryan Schneider. , Anywhere President and CEO. “Each of these companies plays a vital role as we move forward in our vision to empower everyone to take the next step by creating a simpler, simpler real estate transaction process.”
This rebranding from Realogy to Anywhere signifies the company’s new strategic focus on creating a more seamless and digitized home buying and selling experience for anyone, anywhere. Anywhere’s affiliates, from its brokerage brands to national title, settlement and relocation companies and large-scale mortgage origination and underwriting joint ventures, are positioned to deliver more streamlined real estate transactions to consumers.
For more information, visit anywhere.re.