Think of your website’s on-page, off-page, and technical search engine optimization (SEO) as your way of talking “Google.” The purpose of search engines is to provide relevant and authoritative content to its visitors. By checking the SEO boxes (which are under your control), you are essentially making it easier for Google and other search engines to categorize your website.
An added benefit is that by knowing what the algorithms are looking for, you can improve your website and better shape your marketing strategies in the future.
But first, let’s look at the differences between the three types of SEO:
- On-page SEO: As the name suggests, these are all the SEO positive things you can do on your website pages; using the right keywords, writing unique content, and saving and naming images correctly.
- Off-page SEO: You can do this on other relevant and authoritative websites that can boost the credibility of yours; write a guest blog for example.
- Technical SEO: all the technical aspects “approved by Google” with which your website must comply; security, stability, mobile responsive, etc.
Top On-Page SEO Tips:
- Create relevant, high-quality content: Whatever content (copy, videos, images, vlogs, infographics, etc.) you have on your website, make sure it’s unique, interesting, informative, and relevant to your audience.
- Write meaningful meta descriptions and title tags: The meta description is the short paragraph that appears with your meta title tag in search results. Highlight the best information and most relevant keywords here.
- Use relevant keywords: Find the terms or phrases that best describe the subject of each page and use them in your headings as well as in the alt text area of your images.
Top off-page SEO tips:
- Create valuable, insightful and shareable content: Create stunning podcasts, videos, blogs, infographics, guest blogs, ebooks, surveys, and white papers for multiple platforms.
- Manage your reputation: Get reviews, be visible on social networks, send newsletters to your subscribers, organize and/or attend events, join forums, get an influencer, etc.
- Create local SEO: Create a Google My Business account and make the most of this free platform. Add photos, answer questions, and encourage your customers to write reviews on it. A local domain name like .joburg, .capetown or .durban can also help.
The best technical SEO tips:
- Invest in a secure connection: A Secure Socket Layer (SSL) will encrypt the communication between your website and any visiting browser. It will also build trust as your URL will be presented as “secure” with a padlock or as “https”.
- Make sure your site is responsive: How does your website look on mobile devices? Did you know that Google has a Mobile-First approach to indexing results? Involve your web developer and make sure your website doesn’t get penalized.
- Check your page load speeds: A website that takes more than two seconds to load can have high bounce rates. People don’t like a slow site, so neither do search engines. Improve loading speeds by investing in the best in local web hosting and ensuring your image files are scaled for the web.
SEO can get quite complex, so it’s a great idea to hire an expert once your business can afford it.
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