Beginner’s Guide to Affiliate Marketing

Use your platform to be “the brand ambassador” and earn money in the field that interests you

If you’ve heard all the wonderful things about affiliate marketing and how you can make money while you sleep, then this article can help you get started. Remember, those who sell a product need brand awareness and marketing makes that possible. Just as Amazon founder Jeff Bezos says that “your brand is what others say about you when you’re not in the room,” marketing is the only way to increase brand awareness, generate sales, generate leads, etc.

Effective marketing always takes off with a well-planned strategy and affiliate marketing is one such example. According to a survey conducted by Rakuten advertising in 2016, more than 80% of advertisers have set up an affiliate program and more than 10% of their marketing budget has been allocated to affiliate marketing.

What is Affiliate Marketing?

Affiliate marketing is one of the online marketing strategies or advertising model that helps the merchant (offering the product) increase their sales or get leads through third party publishers (affiliates). Much like a commission-only sales representative, affiliates earn a commission for promoting the product based on an incentive structure.

So if you are the publisher – an affiliate partner – the merchant who wants to promote their products or services, you are compensated for the sales they make, for example Amazon, which is the first company to introduce affiliate marketing. They pitched the idea of ​​the Affiliate Program (Associate Program) which allowed publishers to sign up and link to Amazon products on their blog or website. In short, an affiliate is an ambassador for the brands they endorse and therefore your public reputation must be exceptional.

How to start affiliate marketing?

You can become an affiliate marketer for one or more products of one or more brands at a time. This is a great way to monetize your blog or website by promoting and marketing the products to website visitors (potential buyers) and making money.

So, to begin with, there should be a merchant, an affiliate network, a publisher (you or your business), and the consumer. You can sign up for the Amazon Affiliate Program which connects you with businesses (merchants) who want to promote their products or services. A publisher can be a blog, website, smartphone app, e-commerce platform, social media channel, or browser extension that generates significant traffic to be able to promote and sell products using it. affiliate marketing.

While there are many affiliate networks connecting publishers and advertisers around the world, the top five include ShareASale, Awin, CJ Affiliate, and Rakuten Marketing.

How to do it?

To begin with, as a publisher you should focus on increasing blog or website traffic and therefore:

  1. You have to have a platform, to begin with, that will help you make money. It could be a video sharing platform like YouTube, blog, website, or even Instagram, it’s a great way to start these days. With 6.7 million people blog and around 12 million social media posts, it shouldn’t be a difficult choice to make!

  2. Select a niche that best matches your interests, for example, if you have an eye for fashion, you may choose to focus only on clothing and accessories.

  3. Then start with product videos or reviews based on your niche, through your preferred platform. For example, you can create a YouTube shopping video for fashion products, a smartphone unboxing with the review or a review of a makeup product, etc.

  4. Create high quality content and make sure the affiliate links flow spontaneously and don’t seem forced. For example, when researching the best affiliate programs, look for available brands, percentage of commission, etc.

  5. Drive consistent traffic to your website by:

  • Build a better customer relationship with email marketing which helps you connect with them to promote your content and thereby increase the chances of sales. Hence, start collecting emails.

  • Sign up more readers through your blog or website subscriptions and run partnered webinars to grow your email list and grow sales faster.

  • By paying to increase traffic, for example, join Pay Per Click (PPC) affiliate programs, implement SEO to rank high in search engines and improve your income.

  1. Sign up with an affiliate network.

  2. Select the product that you think your audience can relate to.

  3. Access reporting tools and analytics to track your progress on promotional campaigns.

While it is good to have a blog or website to start with affiliate marketing, as it has been tradition, it is not required. There are different techniques that can help you start making money from affiliate marketing, for example, solo ads, join and start posting in online communities and forums, through an eBook, YouTube PPC marketing, using content publishing platforms like Medium, social media, etc. at.

If you have the willpower to make money with affiliate marketing, now is the right time to start. At the same time, like any other business, it needs your commitment with your time and money. Therefore, before you bet your lowest money in affiliate marketing, be sure to do your research.

The author is a technology columnist

DISCLAIMER: Opinions expressed are those of the author and Outlook Money does not necessarily endorse them. Outlook Money will not be liable for any damages caused to any person / organization directly or indirectly.


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