Best Marketing Automation Platforms to Personalize Customer Journey and Automate Tasks Revealed by SoftwareReviews

TORONTO, November 3, 2022 /PRNewswire/ — SoftwareReviews, a leading source for information on the software vendor landscape, has released its 2022 Marketing Automation Data Quadrant, award eight gold medals to vendors in the Enterprise and Midmarket spaces.

With just a few clicks, marketing automation software enables marketing departments to automate repetitive processes and tasks such as email marketing, social media, and ad campaigns. Implementing a marketing automation solution can increase employee efficiency and reduce human error on time-consuming recurring tasks. Marketers use marketing automation to generate leads and measure overall campaign ROI to make better future decisions for their businesses.

To support organizations looking to increase employee efficiency by reducing workload and time requirements, SoftwareReviews has identified seven top vendors. This information is based on verified survey data collected from 1,159 end user reviews. Top vendors received high scores in SoftwareReviews’ data quadrant.

Suppliers are ranked by a composite satisfaction score, called the Composite Score (CS), which averages four different rating domains: Net Emotional Footprint, Supplier Capabilities, Product Features, and Likelihood to Recommend.

The Enterprise Marketing Automation 2022 The software gold medalists are as follows:

The Mid-Market Marketing Automation 2022 The software gold medalists are as follows:

  • Ortto, 9.1 CS, ranked high for ease of customization.
  • GetResponse, 9.0 CS, rated high for task and alert automation.
  • Omnisend 8.8 CS, ranked high for advanced campaign management.
  • ActiveCampaign, 8.8 CS, rated high for ease of implementation.

SoftwareReviews comprehensive software reviews provide an accurate and detailed view of a complex and ever-changing market. The data comes from users who use the software on a daily basis and from IT professionals who have worked closely with it during provisioning, implementation and maintenance.

For more information about SoftwareReviews, the Data Quadrant or the Emotional Footprint, or to access resources to support the software selection process, visit softwarereviews.com.

About SoftwareReviews

SoftwareReviews is the most in-depth source of buyer data and information for the enterprise software market. By collecting customer experience data from business and IT professionals, the SoftwareReviews methodology produces detailed and authentic insights into the enterprise software review and purchase experience.

SOURCE Software Notice

About Madeline Powers

Check Also

People: Wykeland Group; Gordon; Engage; and more

Property industry heavyweight Paul Millington has become the new non-executive chairman of Hull-based commercial developer …