Brand Wings helps ISW revolutionize its reseller marketing



National Wholesaler Achieves Greater Selling Efficiency with Brand Wings’ Channel Marketing Automation

Brand Wings announced the successful ramp-up of its marketing automation platform through the channel with Imaging Supplies Warehouse (ISW), a strategic national account. ISW implemented the Brand Wings platform to improve the efficiency and productivity of its dealers and direct sales teams.

Imaging Supplies Warehouse is a leading distributor of printing solutions for the personalization clothing and digital decoration market. Thousands of North American companies that print custom designs on garments order their supplies from more than 65 regional independent resellers who source from ISW.

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“When we presented our Brand Wings portal to our channel partners, they were impressed. The word we heard from them to describe the value of his solution was “revolutionary.” It’s a powerful word, ”said Steve Miller, ISW Marketing Director.

Fast and efficient fulfillment of dealer orders is critical to the success of ISW and is one of the competitive advantages of the wholesaler. Its marketing team had limited internal resources to manage, distribute and update the brand’s assets for its more than 65 resellers. Outdated communication processes were used like cloud folders, emails, and phone calls to share asset updates. These processes were ineffective in tracking and controlling its brand’s assets through its network of resellers and direct sales force.

ISW was looking for a digital repository – a centralized portal where its sales teams could quickly access the product information, marketing materials and business content they needed. Upon learning about Brand Wings’ marketing automation, ISW was impressed with the solution’s robust marketing tools, brand asset management and performance analysis. Its dealers and partners were delighted with the platform’s ease of access, intuitive navigation and reliable processes.

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“Brand Wings was the perfect fit for us at just the right time,” said Steve Miller, ISW Marketing Director. “When we presented our Brand Wings portal to our channel partners, they were impressed. The word we heard from them to describe the value of his solution was “revolutionary.” It’s a powerful word, ”Steve said.

With brand asset management tools, ISW is now able to ensure brand consistency across its various sales teams. Brand Wings’ marketing tools enhance the effectiveness of the ISW sales team and its performance analyzes provide insight into the activity of the ISW sales team.

“Brand Wings analytics builds the confidence of our teams, helping us know which information is most useful to salespeople and which is not,” said Miller. “With this knowledge, we can respond more quickly to customer needs, providing more relevant educational material that also benefits our end users. It’s a great way for us to re-engage our customers with useful content.

ISW also estimated that over the course of a month each of its own sales reps and dealer sales previously spent at least two hours per month researching and sharing marketing resources. “Brand Wings made our job easier,” said Steve. “Now everyone is more confident knowing they have the right information and that it is up to date and accurate. 100% Brand Wings gives ISW a competitive advantage.

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