Button launches PostTap SMS powered by Twilio


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Button Expands Corporate Marketing Offering by Launching Privacy First SMS Marketing Solution as Part of Growing PostTap Product

Posted: October 20, 2021 at 2:13 p.m. CDT|Update: 7 hours ago

NEW YORK, 20 October 2021 / PRNewswire / – Today, Button, the mobile commerce platform trusted by the smartest business marketers, announced a new product powered by Twilio, a customer engagement platform industry-leading SMS marketing capabilities leveraging Button’s mobile commerce DNA, personalization capabilities and Deep Links to help accelerate the adoption of SMS by corporate brands as a marketing channel.

Building on Twilio, which sent 127 billion messages in the last year alone, Button will now allow business customers to launch an integrated SMS marketing strategy without requiring the integration of a single line of code. SMS marketing has emerged as one of the fastest growing marketing channels for small to medium businesses and the mid-market, but the business market has yet to harness these capabilities en masse.

Button’s focus on privacy, user experiences first, its existing integrations with many of the major IR500s, and the company’s expertise in optimizing results and driving commerce, place the company positioned to become an overnight leader in the fast growing marketing segment.

“Button has always believed that results that lead to commerce are the most important areas of interest to us and the marketers who rely on our platform,” said Michel Jacobi, co-founder and CEO of Button. “Now that we have launched SMS, a channel that is exploding in value, our corporate marketers are turning to our solution because of our commitment to privacy, the best user experiences and the personalization capabilities used by the leading brands. smarter and bigger marketers. . My enthusiasm for where this chain can go, and Button’s role in it is as high as anything I have experienced since starting this company. “

Since launching the SMS PostTap product in July in a private beta, the company has launched more than 15 customers with zero lines of code deployed by these partners, and delivers an average ROI of 29x, $ 3 in revenue per message sent and enabling personalized campaigns based on user browning behavior that beat traditional email marketing conversion rates by a factor of 20 to one.

To learn more, visit PostTap.com.

About the button
Button is the leading mobile commerce technology company trusted by the world’s biggest brands. Button’s core mobile conversion, identity and decision-making technology improves mobile commerce and advertising performance and underpins the company’s two products: Tap and PostTap.

Tap offers links to online cards and offers for fintechs looking to build a rewards and engagement strategy. PostTap Optimizes Paid Marketing For The World’s Leading Marketers With Custom Landing Pages, Deep Links And On-Site Optimization Solutions That Generate Hundreds Of Millions In Additional Revenue Each Year

The button has protruded $ 4 billion in mobile commerce to date, has been named the best place to work every year since the company was founded in 2014 and is backed by Greycroft, Redpoint, Norwest, Icon Ventures and Capital One.

Button logo (PRNewsfoto / Button)
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