Email Marketing – The Digital Sanctuary Tue, 22 Jun 2021 05:22:01 +0000 en-US hourly 1 Email Marketing – The Digital Sanctuary 32 32 How to start your own digital marketing business from scratch: a step-by-step guide Tue, 22 Jun 2021 04:04:49 +0000

Digital marketing is a in-demand industry and is currently worth over $ 300 billion. More and more companies are looking to develop and improve their online presence, and like any industry, where there is demand, there must be supply.

If this is an area that you are planning to break into, you will want to know the steps involved in doing so. This article will walk you through the basic steps required to start and run a digital marketing business.

Assuming you have a team of knowledgeable digital marketers and a good understanding of the industry, you need to make sure you choose and understand the niche that best suits your collective skills.

While you can still take clients in multiple niches, many businesses look for specialist digital marketing agencies that primarily operate in a certain niche. Marketing techniques that work in one niche may not always work the same in others. Companies therefore prefer to deal with digital marketing companies that are expert in their niche.

There are also a ton of niches to choose from, so anything from food and drinks, e-commerce, healthcare, real estate, legal and many more. It also allows you to focus on a smaller target audience while facing fewer competitors.

  • Design and launch your website

Once you have a niche in mind and the services to sell, the next step is to set up your digital marketing website.

Keep in mind that a digital marketing business should have a good understanding of a website’s needs and your customers will know that. Your website should show this understanding, so it should look professional, well optimized, and properly maintained.

You have two options: build the website yourself using website builders or hire a web designer / developer to build one for you. The first option will get you a functioning and well-optimized website quickly and affordably. However, the latter will allow you to have a unique site that stands out a little more. Your decision depends on how much you are willing to spend.

You might have the best out-of-the-box services and a fantastic website, but that means little if you can’t demonstrate your skills. A great way to do this is to set up a online wallet which contains some of your best work.

It should detail the results you have had with other clients, ideally those in your niche. Provide potential clients with current client case studies, testimonials from satisfied clients, and ultimate goals of all current clients listed in your portfolio.

Setting up an online portfolio is easy to do. You can build a free portfolio website without any web development skills using website builders like Wix. These don’t take long to set up and give you tons of customizable options for you to create something that stands out and grabs the attention of your potential customers.

  • Build a presence on social networks

Assuming you know your field, you should already know how to market your new digital marketing website. Therefore, you don’t have to go too far to tell yourself what you should and shouldn’t do. However, you absolutely need to create a social media presence. It’s a great way to generate leads, interact with potential customers and drive traffic to your website.

Creating profiles on social media platforms including Facebook, Twitter, Instagram, and YouTube is free, so you should create accounts on as many as possible. Also, do not neglect these accounts once established. Keep working on it and you’ll start to create a sequel.

We’ve talked about before that social media is a great way to generate leads, and in fact, it’s one of the best of them. Create lots of quality blog content on your website and share it on all your social media profiles. Make sure the content is valuable and provides your potential customers with what they are looking for.

Again, this is one area you should already be good at as a digital marketing agency. It must show so that your potential customers can see that your business knows what it is doing. Other methods include opt-ins on your landing pages and email marketing strategies.

Ready to jump into your digital marketing business?

If you think you are, take a step back and think more about things. Starting a small business is not easy and requires a lot of planning. Don’t rush until you are sure you have planned each potential event. Make sure you have the right strategies in place, the commercial capital, and the expertise to perform your services to the highest standards.

Source link

]]> 0
What marketers need to know about the messaging API Mon, 21 Jun 2021 16:27:43 +0000

When an online business grows, so does their mailing list. That can only mean one thing: Email marketers need to find a way to send high volumes of campaigns without complications or additional costs.

This is where we use a Messaging API This email marketing system allows marketers to reach more leads while maintaining connections with current customers through built-in SMTP relay servers.

Before we discuss how using email APIs helps you send large amount of emails, you should first know what they are, how they are typically used in email marketing. mail and the other benefits it can bring you.

What is the Mail API and why should you care?

Messaging API is a messaging application programming interface. It allows email applications to integrate, access and use the features or tools that email marketing platforms typically have in their system. Email APIs are typically used by large or growing email marketing companies. Indeed, the use of a messaging API makes it easier for a team leader to delegate work to members.

For example, an email marketing manager might assign a team member to analyze engagement metrics while letting another member create beautiful campaign templates. If they all used an email marketing platform with the same account, it would be confusing and members would hinder each other in the job.

While using an email API, members are left to their responsibilities and all they would do is submit their work when done. The team leader will then combine all the work of the team members and turn it into a well-crafted campaign before getting it sent to the right customers at the right time.

You can follow this model if you can no longer do email marketing yourself. This will help your business to adopt a better structure and grow towards success.

The main advantages of messaging APIs

Better teamwork isn’t the only benefit that messaging APIs offer marketers. In solo marketing contexts, there are also many advantages. Read on to find out what they are.

1. Ensures maximum email deliverability

There are many factors that influence your email deliverability rates. The most common are Internet interruptions and an improperly configured server. Email API providers make sure your campaigns arrive in your customers’ inboxes at the right time.

They do this by mitigating connectivity issues such as Internet Service Provider (ISP) outages and Distributed Denial of Service (DDoS) attacks. For configuration issues, they’ll sort it out for you as well, especially if you’re busy or don’t know anything about domain management.

2. Let your recipients do a lot without leaving their inbox.

Using an email API allows you to configure your email campaigns to also have their own APIs. It can help your customers perform many interactions with your brand like buy, browse, pay, and read without closing their email inbox app or browser tab.

This is great for you as an email marketer as it keeps your customers focused on your campaigns. This, in turn, increases engagement, deliverability, and sales rates – factors that will dramatically improve your sender’s reputation when you do. IP warming.

3. Easily send blog updates to your contacts

A good email marketer knows that in order for customers to stay interested in their brand, they need to increase their presence by digital marketing. One way to do this is to send update notifications to subscribers when there is something new on the company’s website.

Previously, email marketers would write notification emails and just change the greetings for personalization. Since the development of email APIs, email marketers can configure their domains to automatically send blog updates to subscribers whenever changes are made to websites.

4. Better analyzes

Email marketing platforms have an established set of metrics to analyze in a marketer’s campaigns. Using a messaging API allows you to create your own set of metrics. While other marketers are limited to receiving basic engagement metrics such as click-through rate, you can choose to receive more metrics like open rates and mouse tracking.

5. Improved segmentation

A good segmentation is one of the recipes to improve the engagement rates of your campaigns. Using a messaging API, you create more list segmentation for your different personalization strategies. For example, you can configure your email API to automatically segment subscribers based on the days they usually open emails and the type of campaign they open and click most often.

Because of this, you’ll know what type of campaign content you need to prioritize when creating. Not only that, but your customers will also receive content that closely or directly reflects their needs, wants and preferences. As a result, you will gain more sales and your business will grow.

6. A Smoother Email Marketing Experience

Because email APIs integrate the functions of email marketing platforms into a single interface, you don’t need to use multiple email apps when analyzing your campaigns or performing other marketing tasks. by e-mail. It gives you more focus and less stress to get things done as an email marketer.

7. Higher campaign sending volumes for the price of less

Some newbie email marketers use an email marketing platform and separate SMTP service to increase campaign sending volumes. While this can be a good strategy to reach more leads, it is an expensive strategy.

Most mail APIs have SMTP relay servers included in their functionality. All you need to do is take advantage of an email API service, create email campaigns, and send them to your customers. No need to pay for an SMTP service and email marketing platform every month.

Source link

]]> 0
From Google to the University of Edinburgh, the best online courses in digital marketing Sun, 20 Jun 2021 05:30:33 +0000

Digital Marketing has been one of the most favorite courses for working professionals for quite some time now. Digital is going nowhere and the reach of using the reach of the online space for personal gain can blow up any business. From website owners and bloggers to people with small physical stores looking for more customers, everyone needs digital branding. Here are some handpicked courses that can help you gain experience in the best practices of the trade in a short period of time –

Fundamentals of digital marketing by Google

Ideal for recent graduates and early-career professionals, this program helps learners master the basics of digital marketing. The free online course will include hands-on exercises and real-life examples to help turn knowledge into action. No prior knowledge of digital marketing is necessary. Self-study consists of 26 modules and can be registered on Google Digital Unlocked.

The Complete Digital Marketing Course – 12 Courses in 1 by Udemy

With over 20 hours of training, quizzes, and hands-on labs, this 22.5-hour course will cover 12 major online marketing topics including SEO, YouTube Marketing, Facebook Marketing, Google Adwords, Google Analytics, WordPress , editorial staff and many more. The course is available for an amount of Rs 8,640.

Digital Marketing Specialist by Simplilearn

This course will cover various areas such as Search Engine Optimization, Social Media, Pay Per Click, Conversion Optimization, Digital Analytics, Content, Mobile and Email Marketing. After the course, candidates will be industry ready and know how to use the latest tools. In addition, the course includes masterclasses from the Facebook team. The 200+ hour course will include live interactive sessions, projects and case studies.

Become a digital marketer – Udacity

Through this course, candidates will learn how to create marketing content, use social media to amplify their message, make content discoverable in search, run ad campaigns and advertise on Facebook, learn how display and video ads work and how to market via email as well as to measure and optimize with Google Analytics. The three month course is available for Rs 19,419 per month.

Digital Marketing Strategy by University of Edinburgh

This course will equip candidates with practical digital marketing skills to help you start a business. It will also teach how digital technologies can be used to help businesses identify opportunities and minimize risks. Case studies will be conducted to demonstrate how digital supports business goals and how it can differentiate companies. The eight-week course is available free on edX.

Advanced Certificate in Digital Marketing and Communication by upGrad

The course curriculum contains SEO, SEM, Social Media and Content Marketing, Branding, Marketing Analytics and is best suited for freshmen, traditional marketers, entrepreneurs, managers brand and communications and sales professionals. A bachelor’s degree or equivalent degree is required to apply for the course. The course starts June 30 with a starting fee of Rs 3,198.

Digital Marketing Specialization – University of Illinois

The course will cover topics such as digital marketing analysis, search engine optimization, social media marketing, and 3D printing. At the end of the course, candidates will acquire a new set of stories, concepts and tools to create, distribute, promote and price products and services digitally. The four-week course can be registered for free at Coursera.

Read all the latest news, breaking news and coronavirus news here

Source link

]]> 0
Beginner’s Guide to Affiliate Marketing Sat, 19 Jun 2021 07:29:11 +0000

Use your platform to be “the brand ambassador” and earn money in the field that interests you

If you’ve heard all the wonderful things about affiliate marketing and how you can make money while you sleep, then this article can help you get started. Remember, those who sell a product need brand awareness and marketing makes that possible. Just as Amazon founder Jeff Bezos says that “your brand is what others say about you when you’re not in the room,” marketing is the only way to increase brand awareness, generate sales, generate leads, etc.

Effective marketing always takes off with a well-planned strategy and affiliate marketing is one such example. According to a survey conducted by Rakuten advertising in 2016, more than 80% of advertisers have set up an affiliate program and more than 10% of their marketing budget has been allocated to affiliate marketing.

What is Affiliate Marketing?

Affiliate marketing is one of the online marketing strategies or advertising model that helps the merchant (offering the product) increase their sales or get leads through third party publishers (affiliates). Much like a commission-only sales representative, affiliates earn a commission for promoting the product based on an incentive structure.

So if you are the publisher – an affiliate partner – the merchant who wants to promote their products or services, you are compensated for the sales they make, for example Amazon, which is the first company to introduce affiliate marketing. They pitched the idea of ​​the Affiliate Program (Associate Program) which allowed publishers to sign up and link to Amazon products on their blog or website. In short, an affiliate is an ambassador for the brands they endorse and therefore your public reputation must be exceptional.

How to start affiliate marketing?

You can become an affiliate marketer for one or more products of one or more brands at a time. This is a great way to monetize your blog or website by promoting and marketing the products to website visitors (potential buyers) and making money.

So, to begin with, there should be a merchant, an affiliate network, a publisher (you or your business), and the consumer. You can sign up for the Amazon Affiliate Program which connects you with businesses (merchants) who want to promote their products or services. A publisher can be a blog, website, smartphone app, e-commerce platform, social media channel, or browser extension that generates significant traffic to be able to promote and sell products using it. affiliate marketing.

While there are many affiliate networks connecting publishers and advertisers around the world, the top five include ShareASale, Awin, CJ Affiliate, and Rakuten Marketing.

How to do it?

To begin with, as a publisher you should focus on increasing blog or website traffic and therefore:

  1. You have to have a platform, to begin with, that will help you make money. It could be a video sharing platform like YouTube, blog, website, or even Instagram, it’s a great way to start these days. With 6.7 million people blog and around 12 million social media posts, it shouldn’t be a difficult choice to make!

  2. Select a niche that best matches your interests, for example, if you have an eye for fashion, you may choose to focus only on clothing and accessories.

  3. Then start with product videos or reviews based on your niche, through your preferred platform. For example, you can create a YouTube shopping video for fashion products, a smartphone unboxing with the review or a review of a makeup product, etc.

  4. Create high quality content and make sure the affiliate links flow spontaneously and don’t seem forced. For example, when researching the best affiliate programs, look for available brands, percentage of commission, etc.

  5. Drive consistent traffic to your website by:

  • Build a better customer relationship with email marketing which helps you connect with them to promote your content and thereby increase the chances of sales. Hence, start collecting emails.

  • Sign up more readers through your blog or website subscriptions and run partnered webinars to grow your email list and grow sales faster.

  • By paying to increase traffic, for example, join Pay Per Click (PPC) affiliate programs, implement SEO to rank high in search engines and improve your income.

  1. Sign up with an affiliate network.

  2. Select the product that you think your audience can relate to.

  3. Access reporting tools and analytics to track your progress on promotional campaigns.

While it is good to have a blog or website to start with affiliate marketing, as it has been tradition, it is not required. There are different techniques that can help you start making money from affiliate marketing, for example, solo ads, join and start posting in online communities and forums, through an eBook, YouTube PPC marketing, using content publishing platforms like Medium, social media, etc. at.

If you have the willpower to make money with affiliate marketing, now is the right time to start. At the same time, like any other business, it needs your commitment with your time and money. Therefore, before you bet your lowest money in affiliate marketing, be sure to do your research.

The author is a technology columnist

DISCLAIMER: Opinions expressed are those of the author and Outlook Money does not necessarily endorse them. Outlook Money will not be liable for any damages caused to any person / organization directly or indirectly.

Source link

]]> 0
7 email writing tips that convert Fri, 18 Jun 2021 15:38:14 +0000

Email marketing is probably the most profitable marketing strategy for growing your business. Businesses of all sizes are using email marketing to reach new and existing audiences. If done right, email writing can be the driving force behind the growth of your business. Also, email marketing is a very profitable strategy. Study Shows It Can Get You An Incredibly High Price Return on investment of $ 44 for every dollar spent.

The hardest part is getting your audience to open and read the emails. So, in order for your subscribers to open the email and read it, you need to visualize your audience and create emails with the reader in mind.

Are you struggling to write an email marketing copy that converts?
In this article, we’ve listed 7 email writing tips that will help you improve conversions and get more leads and sales.

1. Get attention with a compelling subject line

First of all! Give as much time as possible to creating an attractive subject line that will entice your recipient to open the email. As stated above, the hardest part of email marketing is getting your audience to open it up. You only have seconds to engage your customers in their inbox. You might not like it, but the point is that 80% of emails are deleted immediately.

It’s the subject line that will decide the fate of your email, meaning the recipient will open it, delete it, or flag it as spam. While a subject line takes up the least space, we recommend that you spend the most time creating the perfect subject line. Your subject line should give them food for thought. They should feel that the content of this email will benefit them, their business / cause.

2. Insert preview text

The next most important thing is the preview text of your email. Studies show that email open rates increase when you use preview text. You wonder why ? For most modern email subscribers, it’s not just the subject line that prompts them to open an email. They also examine the preview text to get a better idea of ​​what the email is about.

Your preview text is a teaser that appears below the subject line, giving a preview of the email. In most email clients, this is only the first line of the email. But some messaging tools allow you to select a preview of your choice.

Either way, craft it with care. The preview gives you additional space to attract your subscribers.

3. Improve click-through rate with visual content

They say: “A picture is worth a thousand words”. Whether it’s a blog post, email marketing, or digital ad, finding and using the right image can help effectively engage your reader.

Adding images and infographics can dramatically increase email performance levels, including open rates and click-through rates. Are you wondering how?

  • Your subscribers don’t have time to read paragraph after paragraph.
  • Images make messages easy to understand and almost at a glance.
  • Recipients respond to visuals much faster than to text.
  • Visual content can lead to better retention.

You can use a variety of images to connect with your followers. For example, you can take real photos, create graphics, or use free photos.

Still, it’s relevant to mention here that while adding images can reinforce your post, irrelevant or overwhelming images can be intimidating.

4. Make sure you communicate effectively

When writing a marketing email, don’t think of it as a message sent electronically to a random reader. Instead, take the opportunity to communicate effectively with your followers. Therefore, organize it carefully, seeing it as a direct conversation with the subscriber.

Study shows that personalized emails increase click-through rates by 14% on average and conversions of 10%.

So rather than sending a robotic email to everyone, use emails to give subscribers something of interest – from info to inspiration or even a discount or offer – whatever you want. believe you are the domain of interest of the recipient of the target email.

Once you’ve finished writing an email, give it a critical read. Will the recipient be in a better place after reading it? Otherwise, start over!

5. Keep it simple!

You don’t need to use all caps and multiple exclamation points in the subject line or preview text, just to grab the reader’s attention. In email marketing, the use of a technique of all caps or many exclamation marks is considered an online shout. In addition, overuse of them makes your email appear to be spam and ultimately hurts your email performance levels, such as click-through and open rate.

That said, you don’t have to sound boring either. No marketing rule demands that a business email be dull and dry. Use the content of your emails to spark readers’ imaginations using the technique that you think can help the cause. One trick, as mentioned earlier, is to use visuals.

6. Prefer clarity over hook

When writing marketing copy, clarity should always be your first preference. Make sure your email is clear first and catchy second. A clear statement can be catchy and fun, but if the content of your entertaining email isn’t clear on the subject, it will go in the trash.

The clarity of the subject line is particularly essential. The first glance at an unopened email should give your subscribers a clear picture of what it is for them in the email. Never sacrifice clarity for the value of entertainment.

7. Establish relevance

From the subject line to the preview text to the message in the email, every part of your copy should be relevant through personalization. Always write your email with the target segment in mind.

The relevance rule applies particularly to the subject line and preview text. This will convince the recipients that what it contains is relevant to them. Emails with personalized subject lines are 26% more likely to be open. So use the very beginning of the email to explain why you are writing to them.

Final words!

When a person receives an email from an unknown sender, or even a company, a few questions come to mind:

  • Why are you telling me about it by e-mail?
  • Why would I want your product / service or idea?
  • Why from you?
  • Why now?
  • How would that benefit me?

Make sure your curated email copy answers all of these questions. If you write an email with the tips mentioned above in mind as well as these questions, it’s more likely that the recipient will click and use the offer in the email.

Source link

]]> 0
Email Marketing Platform Market Size and Growth 2021-2028 | Top Providers – MailChimp, VerticalResponse, Emma, ​​Constant Contact, SendGrid, SendinBlue, Drip, ConvertKit – KSU Fri, 18 Jun 2021 00:31:47 +0000

New Jersey, United States, – The Audited Market Reports report predicts that the Email Marketing Platforms Market will find players focused on the development of new products to ensure a solid position in terms of income distribution. Strategic partnerships can be an effective way to bring new products to market. The level of competition in the market may increase.

This research report categorizes the global market by player / brand, region, type and application. The report also analyzes the global market status, competitive landscape, market share, growth rates, future trends, market drivers, opportunities and challenges, sales channels, five strengths of dealers. and carriers.

The latest 2021 revision of this report reserves the right to provide additional commentary on the latest scenarios, the recession, and the impact of COVID-19 on the entire industry. It also provides high quality information on when the industry can reconsider the goals set for the situation and possible actions.

The report provides a detailed analysis of the major market players along with an overview of their business, expansion plans, and strategies. The main players examined in the report are:

• MailChimp
• Vertical response
• Emma
• Constant contact
• Sending grid
• SendinBlue
• Drop
• Conversion kit
• A Weber
• Get an answer
• Smart technology
• Unimarketing
• Referral email
• Experience
• Sending focus

Email Marketing Platforms Market Segment Analysis

The study report contains some segments by type and by application. Each type provides information about the products during the forecast period 2015 to 2028. The application segment also provides information about the consumption for the forecast period 2015 to 2028. Understanding the segments will help determine the importance of various factors for market growth.

The report further studies the market segmentation on the basis of the types of products offered in the market and their end uses.

• Cloud-based

By application, this report covers the following segments:

• SMEs
• Large companies

Scope of the Email Marketing Platforms Market Report

Report attribute Details
Market size available for years 2021 – 2028
Reference year considered 2021
Historical data 2015 – 2020
Forecast period 2021 – 2028
Quantitative units Revenue in millions of USD and CAGR from 2021 to 2028
Covered segments Types, applications, end users, etc.
Cover of the report Revenue forecast, company ranking, competitive landscape, growth factors and trends
Regional scope North America, Europe, Asia-Pacific, Latin America, Middle East and Africa
Scope of customization Free customization of the report (equivalent to 8 working days for analysts) with purchase. Add or change the scope of country, region and segment.
Price and purchase options Take advantage of personalized shopping options to meet your exact research needs. Explore purchasing options

The study analyzes the following key aspects of the business:

Strategy analysis of the main players: Through this analysis, market players can gain competitive advantage over their competitors in the Email Marketing Platforms market.

Study of key market trends: This section of the report provides in-depth analysis of recent and future email marketing platform market trends.

Market Forecast: Buyers of the report will have access to accurate and validated estimates of the overall market size in terms of value and volume. The report also provides consumption forecast, production, revenue, and other projections for the Email Marketing Platform market.

Analysis of regional growth: The report covers all major regions and countries. The regional analysis will help market players to enter unexplored regional markets, prepare specific strategies for target regions, and compare the growth of all regional markets.

Sector analysis: The report provides accurate and reliable market share forecasts for key Email Marketing Platforms market segments. Market players can use this analysis to make strategic investments in key market segments of email marketing platforms.

Business opportunities in the following regions and countries:

? North America (United States, Canada and Mexico)

? Europe (Germany, Great Britain, France, Italy, Russia, Spain and Benelux countries)

? Asia-Pacific (China, Japan, India, Southeast Asia and Australia)

? Latin America (Brazil, Argentina and Colombia)

How will the report help your business grow?

? This document provides statistics on the value (in USD) and size (in units) of the Email Marketing Platform industry from 2021 to 2028.

? The report also details the major market competitors that will have a greater impact on the business of Email Marketing Platforms.

? Comprehensive understanding of the fundamental trends affecting each industry despite the greatest threat, latest technologies and opportunities that can create a global market for Email Marketing Platforms for both supply and demand.

? The report will help the client to identify the main findings of the major market players or rulers of the Email Marketing Platforms industry.

Visualize Email Marketing Platforms Market Using Verified Market Intelligence: –

Verified Market Intelligence is our BI platform for narrative storytelling for this market. VMI offers in-depth forecasting trends and accurate insights into over 20,000 emerging and niche markets, helping you make critical revenue-impacting decisions for a bright future.

VMI provides a holistic overview and global competitive landscape with regard to region, country and segment, and key players in your market. Present your market report and findings with a built-in presentation function, saving over 70% of your time and resources for investor arguments, sales and marketing, R&D and product development. VMI enables data delivery in interactive Excel and PDF formats with over 15+ key market indicators for your market.

About us: verified market reports

Verified Market Reports is a leading global research and advisory firm serving more than 5,000 clients around the world. We provide advanced analytical research solutions while delivering insightful research studies.

We also offer insight into the strategic and growth analyzes and data needed to achieve business goals and critical revenue decisions.

Our 250 analysts and SMEs offer a high level of expertise in data collection and governance using industry techniques to collect and analyze data on more than 25,000 high impact and niche markets. Our analysts are trained to combine modern data collection techniques, superior research methodology, expertise and years of collective experience to produce informative and accurate research.

Our research covers a multitude of industries including energy, technology, manufacturing and construction, chemicals and materials, food and beverage, and more. Having served numerous Fortune 2000 organizations, we bring a rich and reliable experience that covers all kinds of research needs.

Contact us:

Mr. Edwyne Fernandes

United States: +1 (650) -781-480
UK: +44 (753) -715-0008
APAC: +61 (488) -85-9400
US Toll Free: +1 (800) -782-1768


Website: –

Source link

]]> 0
Self-service storage company IRE hires digital marketing director Thu, 17 Jun 2021 05:04:21 +0000

The Investment Real Estate Group (IRE) of Companies, which specializes in brokerage, construction and management of self-storage, has hired Kate Scheib as director of digital marketing. She will oversee all marketing efforts and strategic planning for the company and its divisions, according to a press release.

Scheib has over 10 years of digital marketing experience in a range of verticals including business-to-business, business-to-consumer, e-commerce and multi-site. She has held various positions such as analyst, manager and strategist. With an agency background, she specializes in Search Engine Optimization, Pay Per Click Advertising, Email Marketing, Social Media, Conversion Rate Optimization, Website Design and more. .

“We are all delighted that Kate is joining the Investment Real Estate group of companies. His experience and mastery in digital marketing will lead to successful brand equity growth and keep us at the forefront of next-level digital strategies, ”said Chris Riley, COO. “Additionally, Kate’s extensive experience in customer service, relationship building and creating authentic content will only inspire all of our current and future clients to continually seek our services.”

Originally from Pennsylvania, Scheib received a bachelor’s degree from Pennsylvania State University. She lives in Lancaster County with her boyfriend and their pets.

Founded in 1998, the IRE group also includes IRE LLC, the brokerage division of the company; IRE Construction LLC, which manages the design, licensing and construction of self-storage facilities; and Moove In Self Storage, with facilities in Connecticut, Maryland, Massachusetts, New Jersey and Pennsylvania.

Source link

]]> 0
Elev8 Consulting Group supports start-up programs for youth entrepreneurship Wed, 16 Jun 2021 09:03:41 +0000

“Junior Achievement is such an amazing organization doing great things to raise a future generation of educated leaders! I am passionate about continuing to help young people and adolescents learn more about these valuable skills, ”said Angela Delmedico, CEO and Founder of Elev8 Consulting Group.

Elev8 Consulting Group was a tee sponsor at the Palm Beaches & Treasure Coast® Junior Achievement (JA) Play4JA Golf Tournament in Palm Beach on May 8. Registration began at 7:30 am and the tournament began at 9 am at Palm Beach Par 3. Local businesses, community members, youth and teens played golf for a cause. Elev8 Consulting Group CEO Angela Delmedico volunteers with JA teaching youth and teens on entrepreneurship, financial literacy, work and career preparation.

Nationally, Junior Achievement reaches over 4.8 million students per year in 209,651 classrooms and extracurricular locations. JA programs are taught by volunteers in downtown, suburban, and rural areas of the United States. Junior Achievement of the Palm Beaches & Treasure Coast reaches approximately 20,050 students per year. Research shows that JA alumni are more likely to have a college degree, be confident in their money management, be successful in their careers, and have started a business as adults.

“Junior Achievement is such an amazing organization doing great things to raise a future generation of educated leaders! As a former JA student, I learned a lot from the programs so many years ago. I am passionate about continuing to help young people and adolescents learn more about these valuable skills. Exposure is the first step, ”said Angela Delmedico, CEO and Founder of Elev8 Consulting Group.

Junior Achievement is the nation’s largest organization dedicated to providing young people with the knowledge and skills they need to plan for their future, own their economic success, and make smart academic and economic choices. Learn more or to be involved.

“Our team would like to recognize Angela Delmedico, one of our JA spokespersons. Her company, Elev8 Consulting Group, is a sponsor and she has personally donated her time as a JA volunteer. Thank you for your varied and generous support to JA, ”said Katelyn Bates, Engagement Manager for Junior Achievement of the Palm Beaches & Treasure Coast®.

With offices in Palm Beach Gardens, Las Vegas and New York, Elev8 Consulting Group provides strategic marketing and advertising services to businesses across the country. Specialties include business strategy, marketing partner services, website design, branding, digital marketing, email marketing, content marketing, social media, lead generation, l automation and technological integrations. Dedicated to giving back, Elev8 Consulting Group sponsors many organizations every year.

About the Elev8 Consulting Group

Elev8 Consulting Group specializes in marketing, advertising, branding and the development of business strategies. With over 15 years of experience, Elev8 Consulting Group helps businesses, non-profit organizations and government entities launch and implement strategic and engaging campaigns and maximize return on investment. Elev8 Consulting Group is dedicated to building brands, from concept to business, every step of the way. CEO and Founder Angela Delmedico is proud to be a member of the Forbes Business Council and has been featured in numerous media including Forbes, Medium,, The Huffington Post, All Business, and Business Collective. Elev8 Consulting Group is a veteran-led, detail-driven company focused on maximum performance. Learn more about or call 386.24.ELEV8.

About Junior Achievement of the Palm Beaches & Treasure Coast

Junior Achievement of the Palm Beaches & Treasure Coast has a noble mission to empower young people to succeed in a global economy. We are able to carry out this mission by providing students with hands-on, experiential learning encounters led by community volunteers with a focus on financial literacy, entrepreneurship and work preparation. We do this in five counties, including Palm Beach, Martin, St. Lucia, Indian River, and Hendry counties. For nearly forty years in this field, and over 100 years nationwide, Junior Achievement has enriched the lives of young people through our programs. Throughout our history, and in the five counties we have developed into, we have reached approximately 680,000 students. Funding for the program comes from contributions from businesses, individuals, foundations and fundraisers for special events. For more information, please visit

Media inquiries:

Alexis Bott

Elev8 Consulting Group

Phone. : 386.243.5388

The Web:

Share the article on social media or by email:

Source link

]]> 0
EarningCoach Marketing Adds Email Marketing For Lawyers, Dentists & Chiropractors Mon, 14 Jun 2021 16:33:00 +0000

Success with email marketing

With email marketing, it’s cheaper to keep a customer than to get a new one!

LAKEWOOD, NJ, United States, June 14, 2021 / – EarningCoach Marketing is a full-service New Jersey-based marketing agency that has made its mark helping professionals in the United States and Canada achieve their business goals. For more than a decade, the digital marketing agency has been using website Google design, search engine optimization, pay-per-call, video marketing and reputation management services. The agency is now adding email marketing for professionals to its repertoire.

Many businesses spend their advertising dollars trying to attract new businesses while neglecting their current customer base. EarningCoach Marketing’s new email marketing service is designed to increase ROI by targeting a company’s current customer base and connecting with those most likely to redo a purchase or make an appointment. Marketing Metrics shares that businesses have a 60-70% chance of selling to loyal customers, while the chance of selling to a new prospect is only 5-10%. Likewise, Emmett C. Murphy and Mark Murphy’s Leading on the Edge of Chaos: The 10 Critical Elements for Success in Volatile Times reveals that 80% of future revenue will come from 20% of a brand’s existing customer base.

New customers are always welcome, but returning business is the key to longevity! When businesses stay in touch with old customers, clients and patients regarding new services or repeat visits, sales increase while expenses decrease. In fact, in his B2B Customer Experience Priorities During an Economic Downturn: Key Customer Service Initiatives in a Soft Economy, Alan E. Webber’s research shows that acquiring a new customer costs five times more expensive than maintaining a current customer. EarningCoach Marketing’s new email marketing service will help professionals in the United States and Canada save money on marketing while increasing their return on investment.

Hundreds of companies have trusted EarningCoach Marketing with their “Marketing Strategies for Success”. Now the EarningCoach Marketing team has even more to offer. Contact us today to get a personalized quote for an email marketing strategy designed to invigorate your existing customer base.

GainCoach Marketing
E-mail: Info@
Telephone: +1 732-523-2600

Marvin drobes
GainCoach Marketing
+1 732-523-2600
Visit us on social networks:

Source link

]]> 0
Google opens Workspace to everyone – TechCrunch Mon, 14 Jun 2021 10:01:20 +0000

Google today announced that it is making Workspace, the service formerly known as G Suite (and with a number of new features), available to everyone, including consumers with free Google Accounts. The core philosophy of Workspace is to enable deeper collaboration between users. You can think of it as the same Google productivity apps you already know (Gmail, Calendar, Drive, Docs, Sheets, Slides, Meet, Chat, etc.), but with a new wrapper around and more in-depth integrations between the different ones. applications.

For individual users who want more from their workspace, there will also be a new paid offer, although Google isn’t saying how much you’ll need to pay yet. With this, users will have access to “premium capabilities, including smart booking services, professional video meetings and personalized email marketing, and much more. We’ll probably hear more about it later this year. This new paid offer will be available “soon” in the United States, Canada, Mexico, Australia, Brazil and Japan.

Consumers will need to upgrade from the classic Hangouts experience (RIP) to the new Google Chat to enable it – and with this update, all users will now also have access to the new Google Chat. Until now, only paid G Suite / Workspace users had access to this new Workspace user experience.

“Collaboration doesn’t stop at the workplace – our products have been optimized for broad participation, sharing and support from the start,” said Javier Soltero, vice president and general manager of Google Workspace. “Our goal is to provide consumers, workers, educators and students with a fair approach to collaboration, while providing flexibility that allows these different subsets of users to take their own approach to communication and collaboration. “

Image credits: Google

Once enabled, users will experience some UI changes. The left rail, for example, will look a bit like the bottom bar in Gmail on iOS and Android now, with the ability to switch between Mail, Chat, Meet, and Spaces (which – yes – I’m not sure anyone really understands. this one, but more on that later). The right rail will continue to display various plugins and shortcuts to features like Google Calendar, Tasks, and Keep.

A lot of people – especially those who just want Gmail to be Gmail and don’t care about all that collaboration stuff in their privacy – will hate this. But at least for now, you can still keep the old experience by not switching from Hangouts to the new Google Chat. But for Google, this clearly shows how far Workspace has come.

Image credits: Google

“In October of last year, we announced some very important updates to our communications and collaboration product line and our business, starting with the new brand and identity that we have chosen around Google. Workspace, meant to represent what we think is the future direction and a real opportunity around our product – less of being a suite of individual products and more of being an integrated set of experiences that represent the future of work ” , Soltero explained during a press briefing ahead of today’s announcement.

And then there are the “Spaces”. Until now, Google Workspace had a tool called “Rooms”. The rooms are now spaces. I’m not sure why, but Google says it’s “to evolve the Rooms experience in Google Chat into a space dedicated to the organization of people, subjects and projects in Google Workspace. ”

As far as I know, these are Slack-like channels where teams can not only have conversations on a given topic, but also organize relevant files and upcoming tasks, all with a built-in Google Meet experience and direct access. to work on their files. That’s great, but I’m not sure why Google felt the need to change the name. Maybe that just doesn’t want you to confuse Slack Rooms with Google Rooms. And it’s called Google Workspace, after all, not Workroom.

New features for rooms / spaces include online discussion thread, presence indicators, personalized statuses, expressive reactions and collapsible view, according to Google.

Both free and paid users will have access to these new spaces once they launch later this year.

But wait, there is more. Much more. Google is also introducing a number of new features to Workspace today. Google Meet, for example, gets a companion mode intended to promote “fairness of collaboration in a hybrid world”. The idea here is to give meeting participants who are in a physical meeting room and interacting with remote participants a companion experience to use features like screen sharing, polls, meeting chat, raising a hand, and live Q&A captions on their personal devices. Each participant using companion mode will also get their own video thumbnail. This feature will be available in September.

Image credits: Google

Also new is an RSVP option that will allow you to choose whether you will participate remotely, in a meeting room (or not at all), as well as new moderation controls to allow hosts to prevent the use of chat in a meeting and mute and reactivate individual participants.

On the security front, Google also announced today that it will allow users to bring their own encryption keys. Currently Google encrypts your data, but it manages the key for you. To enhance your security, you may want to bring your own keys to the service. Google has therefore now partnered with providers such as Flowcrypt, Futurex, Thales and Virtru to enable this.

With client-side encryption, customer data is indecipherable for Google, while users can continue to take advantage of native Google web collaboration, access content on mobile devices and share encrypted files externally, ”writes Karthik Lakshminarayanan, chief product officer for Google and Erika Trautman in today’s announcement.

Image credits: Google

Google is also introducing trust rules for Drive to allow admins to control how files can be shared within an organization and externally. And to protect you against real phishing threats (not the bogus threats your internal security organization sends out every few weeks or so), Google now also allows admins to activate the same phishing protections it already offers today. ‘hui to content within an organization to help protect your data from insider threats.

Source link

]]> 0