Email Marketing – The Digital Sanctuary http://thedigitalsanctuary.org/ Wed, 23 Nov 2022 21:58:54 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.3 https://thedigitalsanctuary.org/wp-content/uploads/2021/05/the-digital-sanctuary-icon-150x150.png Email Marketing – The Digital Sanctuary http://thedigitalsanctuary.org/ 32 32 Marketing for Small Law Firms in 2022: 20 Key Strategies for Success | Good2bSocial media https://thedigitalsanctuary.org/marketing-for-small-law-firms-in-2022-20-key-strategies-for-success-good2bsocial-media/ Wed, 23 Nov 2022 21:58:54 +0000 https://thedigitalsanctuary.org/marketing-for-small-law-firms-in-2022-20-key-strategies-for-success-good2bsocial-media/

If you’re part of a small law firm, creating an effective marketing strategy can be daunting. You may find it difficult to compete with larger companies in your area that have more marketing dollars to spend.

You’ve no doubt heard the expression “It takes money to make money”. It’s easy to say when you’re an enterprise-level practice, but what if you’re a smaller practice or an independent practitioner?

You don’t have to just wait for more income to play with. Having a strong online presence for your practice is hugely important in 2022 and there are plenty of impactful strategies you can use without breaking the bank. In this article, we detail 20 low-budget strategies and tactics that are perfect for marketing small law firms. The following strategies are fundamental to generating awareness and revenue for your business.

Marketing for Small Law Firms: 20 Key Strategies for Success

The following 20 strategies are essential to help scale a small law firm’s marketing efforts.

ideal customer profile1. Know your customer

It doesn’t require a ton of resources to just figure out who is the best fit for your services. When it comes to marketing, you will have the most success in specific niches. Understand your audience, what their challenges are and what drives them to make a decision about a lawyer. You can start by creating an ideal client profile, check out this free guide for help with that: A Law Firm’s Guide to Creating an Ideal Client Profile.

2. Emphasize your value proposition

I hope there are differences between you and your competitors. You need to be able to explain these differences and highlight them in your content and marketing efforts. Be sure to properly convey the things you do better than anyone.

3. Focus on your most impactful goals

The world of marketing is growing and there are endless options to explore. We suggest identifying where you can have the greatest impact and creating unique goals around those areas. Set specific performance goals in one or two key areas and focus your efforts there.

4. Capitalize on short-term games

These are the gains that will get you a higher return on investment (ROI) and a bit more income to spend on new business, and things will snowball from there. For example, search engine optimization (SEO) is a long-term game that, while important, will take some time to show a return on investment. Instead, you may find that paid ads immediately generate leads you can work with right now.

5. Duplicate what works

After experimenting with a few initiatives, you’ll get web analytics data from Google Analytics (which is free to set up) on what works and what doesn’t. When your budget is tight, be sure to double down on what works. You can try to do more in other areas once you have a bigger budget.

Related: An Introduction to Using Google Analytics for Law Firms

6. Market to existing customers

According to a Harvard Business Review study, it costs five times more to acquire a new customer than to close an existing one. Focus on strategies that extend contracts to new services, upselling, and more. You will, however, need to be sure that you are providing a consistently positive experience to use these tactics.

7. Use free promotional tools

There are many options available that can move the needle before you need to spend the money. Check out this list of marketing tools to get an idea of ​​what’s free and what you should consider paying.

8. Build a Website to Own Your Online Presence

No matter the size of your law firm, it’s important to have a professional website. It’s the first impression most people will have of your business, and it’s something you’ll always have (which provides great flexibility). Don’t create a website that’s just an online brochure. Use your website to explain who you are and why people should work with you, while making sure you optimize it to capture leads and nurture traffic.

9. Consider blogging

Blogging is a great way to drive organic traffic, especially for prospects who haven’t made a decision yet. Also, it can establish your credibility in your niche and position your lawyers as thought leaders. Even if you only post once a week, it will improve your website’s visibility online and help explain to your potential customers why they should trust your business.

10. Take advantage of social medialawyer business development

Social has become a powerful business tool. Not only is it a great way to promote your business, but it can also help with SEO, increase your website’s domain authority, and help you engage with your audience. Social media is free – take advantage of what’s available.

11. Invest in social media ads

Google Ads and programmatic advertising are smart play when you know your audience is actively searching for your practice areas online. However, these forms of digital advertising can be quite expensive. For a lower cost per click, you can advertise on social media via LinkedIn or Facebook (whichever channel your target audience is most likely to be found in). Both platforms offer a high level of targeting, using both demographic and behavioral attributes.

12. Be sure to capture web lead information

If you’re driving traffic and visibility to your website, you should eventually be able to capture some prospect contact information. Consider implementing a conversion tool like HubSpot Marketing Free. By using this tool to add a pop-up widget to your website, you can start collecting email addresses from potential customers. The goal is to get people to submit their email addresses so you can walk them through the buyer’s journey.

13. Nurture leads with email marketing

Once you’ve captured leads, nurturing them is key. It’s unlikely that any of these people will need a lawyer right away, but you can keep in mind when they do. Email marketing is a free, easy, and scalable way to communicate with new or returning prospects. This marketing tactic is especially important for small law firms that lack the resources to try marketing automation. This will help streamline communications and make the process easier.

14. Manage relationships with a CRM

Marketing works best when you can send targeted and personalized communications. The ability to do this is based on a CRM system where you document information about your contacts. A CRM also stores data about your leads, prospects, and customers so you can track interactions and more effectively identify sales opportunities.

15. Encourage word of mouth

This is the traditional channel through which lawyers gain new clients. Creating a great experience for your customers can inspire them to recommend your business. Do what you can to collect reviews, client testimonials, and even case study material – which are crucial for marketing law firms large and small. Create a referral program to reward people who tell their contacts about your business.

16. Create a “Google My Business” profile

It’s free and has become essential for local law firm SEO. Your Google My Business profile is probably one of your most valuable marketing tools. This is what allows your business to appear on Google Maps and in the local section of Google Search. The more you optimize your Business Profile, the better it performs in local search results. Note: Make sure you have verified ownership of your profile, which is done through the Google My Business account.

17. Create a Lead Magnet

Lead magnets are secure pieces of content offered in exchange for contact information such as email addresses. These content items are educational in nature. Some top magnet ideas are e-books, on-demand webinars, white papers, infographics, and more.

18. Host a webinar

Chances are you already have access to a Zoom account that you can use to host a webinar. You can easily leverage other free tactics to promote it, like social media posts and emails. It’s a great way to generate more leads because you’ll collect the email addresses of those who sign up and can continue to interact with them via email.

19. Connect with thought leaders

Chances are there are plenty of thought leaders in your industry, perhaps from large corporations, who have already attracted an engaged online audience. Find ways to engage with their existing communities by commenting on thought leader posts, joining industry groups on social media, and engaging with posts under relevant hashtags.

20. Offer Incentives and Discounts

While law firms don’t engage in the typical consumer marketing discounts, there are still ways to take advantage of incentives to win more business. For example, consider offering a free consultation to those who are interested in your services, or offer discounted services to those in need or part of specific groups you are targeting.

Carry

Digital marketing success for small law firms may seem out of reach if you’re working with a small team or a limited budget – but it doesn’t have to be. There are many free or low-cost strategies small businesses can use to increase their online visibility, capture leads, and win new customers. And of course, don’t hesitate to ask for help. Sometimes the best way to get new clients, faster, is to work with an agency that has supported law firms like yours before and understands the market.

This post has been edited and reposted from July 21, 2021.

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Acuity launches AnalysisIQ to improve training, retention and engagement for online brokers https://thedigitalsanctuary.org/acuity-launches-analysisiq-to-improve-training-retention-and-engagement-for-online-brokers/ Mon, 21 Nov 2022 06:38:02 +0000 https://thedigitalsanctuary.org/acuity-launches-analysisiq-to-improve-training-retention-and-engagement-for-online-brokers/

Acuity Trading, together with its Signal Center subsidiary, has launched AnalysisIQ, its latest product and key component of a revamped Research Terminal, the company’s AI-powered solution that empowers online brokers.

AnalysisIQ supports the decision-making process of traders by performing in-depth holistic analysis of markets to provide actionable trade insights.

Building on the existing power of Signal Stream with the added ability to seamlessly connect to Acuity’s other new research terminal tools, including AssetIQ, as well as economic and business calendars, AnalysisIQ combines expertise professional trading with human-driven and AI-driven technical market analysis to provide transparent, high-quality trading ideas that support both novice and advanced traders.

Brokers can leverage AnalysisIQ to improve education, retention, and engagement with a focus on improving the overall lifetime value of these clients. The same has happened with AssetIQ, with brokers reporting positive investment returns with increased user numbers and adoption rates, according to Acuity Trading.

Andrew Lane, CEO of Acuity Trading, said, “Technical analysis continues to be a popular tool for traders. AnalysisIQ is an extension of our recently launched products. It can be seamlessly integrated with our recently launched AssetIQ, Economic and Corporate Calendar products. By bringing traditional and alternative datasets together in our unique visual style, brokers can create a more engaging research experience for their traders and foster a more intuitive trading experience.

Over 15x ROI with Email Marketing Platform

Acuity Trading provided two customer case studies, illustrating integration via the HTMl5 widget and email marketing, to highlight the ROI benefits of AnalysisIQ.

Integration of customer case study 1 via HTML5 widget:

  • Initial adoption (% of customers using signals) after 3 months was 4% compared to adoption after 2 years of 70-80%.
  • The number of trades initiated when using signals was 20% higher.
  • Engagement rates when signals open increased by 30%
  • Activity sessions when opening signals increased by 50%

Customer Case Study 2: Integration via email marketing platform:

  • Over a 6-month period, 1 email per day generated an average open rate of 56%
  • 25% of users deposited new funds within 18 hours of sending the email
  • More than 15 times the return on investment

With every trade idea, AnalysisIQ includes clear target levels, confidence ratings, and continuous updates so traders can find them and time their trades.

Available in multiple languages, brokers can share quality signals from AnalysisIQ via a range of delivery options across MT4/5, web, mobile, email, social media, instant messaging and API.

Early adopters of AnalysisIQ provide trading ideas via platform integrations including, but not limited to, SharpSpring, Blueshift, WhatsApp, Telegram, HubSpot, YouTube, SalesForce Pardot, Solitics, WeChat, Facebook, and MetaQuotes.

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A New Path to Self-Storage Acquisitions: A Virtual Strategy https://thedigitalsanctuary.org/a-new-path-to-self-storage-acquisitions-a-virtual-strategy/ Fri, 18 Nov 2022 07:06:28 +0000 https://thedigitalsanctuary.org/a-new-path-to-self-storage-acquisitions-a-virtual-strategy/

Looking from the outside in, finding the money to buy self-storage properties can be a confusing and daunting process, especially if you don’t want to pursue conventional financing. When I raise capital for my own deals, I look for investors I can partner with, not banks I can borrow from. Although there are many ways to find money, one of the most creative and modern is to hit the virtual “curb”.

There aren’t many small, independent self-storage operators taking this approach, but it’s certainly a viable option. I made over 20 million dollars in real estate transactions over the past 10 years, and I haven’t invested a dime of my own money in most of them. Let me share how I leverage a virtual strategy to attract other people’s money for acquisitions.

Begin

There is not a single investor who will lend you money or partner with you unless you look like you know what you are doing. It’s not just based on your background either; it’s also about how you present yourself and your investments.

Once you’ve found a self-service storage deal and are under contract, start by creating a folder on Google Drive (or another cloud-based platform) that includes all the information you want to have before making a decision. You can use these elements to present the property to potential investors. Having these documents at your fingertips makes it easier to cover all the different aspects of the transaction, and they are now easy to share.

Here are the items I suggest you include:

  • Pictures of the property
  • A video of you driving or walking around the entire property
  • A boundary map
  • Analysis of transactions, including transaction numbers
  • All documents provided by the landlord such as unit composition, appraisal, rent register, competitive analysis, balance sheet, profit and loss statements, etc.
  • An executive summary – essentially a presentation for investors that includes a market overview and explains the history of the facility

Presentation to prospects

Once you have put all the above documents in your online file and are ready to present your offer, it is time to schedule a virtual meeting with potential investors, either in groups or through sessions. individual. Who do you invite? Send an email or letter to anyone with a self-storage facility in the same condition as your target property. Explain that you are selling an in-state facility and will be hosting a virtual pitch for anyone interested in buying. Indicate the date, time and link of the meeting.

During the call, review the information you gathered about the transaction. Review all aspects, especially the numbers. Then let everyone know you’re ready to sell the asset or join in the deal.

This is one of the main ways I build my private money list. After people sign up for one of my virtual meetings, I add those contacts to my ongoing email-nurture campaign. We’ll discuss this in more detail in a moment, but once a month I email my list of potential buyers and investors to let them know what I’m up to in regards to self-investing. storage. I have used this method to meet many current owners who could become buyers or partners.

Educate investors

Another key step to raising capital for self-storage deals is to create a website that can act as a hub to build your credibility. Whenever I talk to potential lenders and investors, I always direct them to my website, so they can see what I’m doing in the industry.

If you are already an owner, you can do so simply by adding an investor page to your institution or business website. The purpose of this page is tosummarize the facilities you own and the investment opportunities you have, but also to inform visitors about the advantages of raising private funds. According to the Securities and Exchange Commission (SEC), you are not allowed to request money from strangers or guarantee any type of return; However, you can let them know what you are doing and the benefits of private lending.

Here are some things to cover:

  • Your investment philosophy
  • Minimum investment required
  • Explanation of how you structure your offers, including the expected length of terms
  • An overview of private credit and its benefits
  • How IRAs and Pension Plans Can Be Used to Make Home Loans and the Benefits of Doing It
  • Recourse of the lender in the event of non-payment
  • Documents expected
  • Legal disclaimer

Additionally, I include a form that allows interested people to join my mailing list. The opt-in feature is important because the SEC sets requirements on touchpoints that must be reached before you can ask someone for money. It’s a valuable way to legitimately add people to your sales funnel.

Once someone signs up, I use my monthly emails to nurture them. The first contact is a free presentation in which I explain what the private loan is and its advantages. Instead of talking to them, I tell my self-storage investing story and discuss how I find, finance, and manage my facilities. I also include case studies that detail some of my previous transactions.

I used this system to raise millions of dollars. Using virtual platforms and your website to build credibility is one of the easiest ways to find people who want to lend you money or associate themselves with your investing activities. Surprisingly, however, most people don’t take advantage of the ease of setup.

In summary, use your cloud-based files to stay organized when pitching your self-service storage offerings, and use virtual meeting software (e.g., Zoom) to formally introduce yourself and meet with interested parties about properties you are actively buying. Use email marketing to retain prospects and attract potential buyers, investors, lenders and partners. Add an investor page to your website to build credibility and educate visitors about private lending.

I meet with potential self-storage investors online almost every week because I’ve taken the time to set up these systems and put them into action. So can you!

Stacy Rossetti has over 10 years of residential and self-storage real estate experience, including acquisitions, construction, financing and property management. She owns online education and networking platform REI USA, group coaching mentorship StorageNerds, and investment firm Self-Storage Fund of America LLC. She and her husband, Pete, own 12 facilities in Florida and Georgia. To reach her, send an email [email protected]; visit www.stacyrossetti.com.

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People: Wykeland Group; Gordon; Engage; and more https://thedigitalsanctuary.org/people-wykeland-group-gordon-engage-and-more/ Tue, 15 Nov 2022 07:02:08 +0000 https://thedigitalsanctuary.org/people-wykeland-group-gordon-engage-and-more/

Property industry heavyweight Paul Millington has become the new non-executive chairman of Hull-based commercial developer Wykeland Group.

Millington, who held senior positions on the board of Evans Property Group for 27 years, has been appointed chairman of the board of Wykeland as the company completes a series of essential major developments to regeneration and economic growth in Yorkshire and the Humber.

He is joined on Wykeland’s board by a new non-executive director, Richard Dawson, who brings more than 30 years’ experience to the company in senior financial, commercial and strategic roles.

Wykeland Managing Director Dominic Gibbons said: “Paul and Richard are well-known figures in the North of England property scene and bring to the board decades of top-level experience which will underpin our next growth stage.

“Their expertise will strengthen our excellent management team and will be important as we deliver existing developments and capitalize on the many exciting new opportunities we have identified.”

Millington held a series of senior positions on the board of Leeds-based Evans Property Group, one of the UK’s leading private property investment and development companies, with net assets of over £600 million.

His roles have included Group Chief Financial Officer, Director of Overseas Investments and Executive Director responsible for overseeing the growth of the Dakota Hotels business.

He has represented Evans Property Group on the boards of several joint ventures, including with LendLease, Land Securities PLC, Harworth Group PLC, Kelda Group, CALA Homes, York University and the Kodak Pension Fund.

He also acted as an advisor to the Evans Family Trust and served on the Evans Family Council.

Dawson became chief financial officer of the Highstone group in 2001, then head of the Moore family family office in 2007.

This position included a key role in the growth of Wilton Developments, a Leeds-based property development business within the Moore Group.

Millington succeeds former William Jackson Food Group chairman Christopher Oughtred as Wykeland Group chairman, while Dawson replaces Neil Stothard, managing director of building products and services specialist Vp PLC, as non-executive director.

Millington said: “Wykeland is a fantastic company, backed by strong core values, and its commitment to
of community players has enabled it to consistently deliver top-notch developments.

“I really look forward to working with Dominic and the management team and meeting the challenges and opportunities that lie ahead.”

Dawson added: “I am very excited to join Wykeland to participate in the next stage of business growth and look forward to working with Paul, Dominic and the Wykeland team.

“Wykeland Group has an outstanding reputation for delivering high quality projects and combining excellent financial results with a strong code of ethics and values.”

:::

Gordons Law Firm celebrates the last two graduates of its law apprenticeship.

Eleanor Tordoff and Lauren Wurzal qualified as Chartered Legal Executives in the firm’s real estate litigation and corporate affairs areas respectively.

Launched in September 2011, Gordons was the first in the legal industry to offer an apprenticeship leading its licensed legal counsel to an equivalent degree. Since its creation, the company has recruited 30 apprentices straight out of school.

Gordons partner and firm board member, Victoria Davey, said: “Eleanor and Lauren should be very proud of their accomplishments, and we love to celebrate their success. We are very happy for them as they are both talented colleagues and great people to know.

“Our clients feel the same about Eleanor and Lauren and they now both have the opportunity to further develop their careers at Gordons.

“We remain fully committed to our legal apprenticeship as it has been an important differentiating factor for the firm.

“This shows our continued commitment to enabling social mobility within the legal profession and reflects our belief that attitude is more important than background. It’s something our customers tell us they admire.

Employing 170 people, Gordons has offices in Leeds and Bradford. The company’s customers include retailers AO, B&M, Heron Foods, Iceland Foods, Morrisons, Ocado Retail, Whole Foods Market and Wren Kitchens.

:::

The digital agency Engage is investing in its offer with the appointment of Gregg Turner as performance marketing director to strengthen the services offered to clients.

He was appointed to lead the agency in the development and implementation of its new proposition and to develop the performance arm of the business.

This encompasses a range of existing specialties, including search engine optimization (SEO), paid search, social media, email marketing, and reporting and analytics.

Turner will work with the Board of Directors and lead the department in achieving its goals for continued growth.

In order to broaden its offering, the £9m turnover agency has appointed 21 new people since January 2022, with the performance marketing department currently having 18 people working across the various specialties.

Turner said, “I am truly excited to begin this new role, focusing on repositioning and growing performance marketing services at Engage.

“The team is extremely talented and the culture of the agency makes it an incredible working environment.

“Given the current climate, it has never been more important for us to work closely with our clients to maximize their budgets and the effectiveness of our offering.

“I look forward to working with the board, especially when it comes to providing in-depth reporting and analysis, growing the performance marketing department, and helping to prevent our clients from wasting money. money in the marketing space.”

Alex Willcocks, Founder of Leeds-based Engage, added: “Times continue to be challenging for consumers and brands, and over the next 12 months we want to strengthen our offering to deliver even more results to clients. that give them a strong return on investment. investment.

“Bringing Gregg on to bolster our performance marketing offering was a no-brainer, as it will allow us to deliver a more cohesive approach with a better focus on insights and data analytics.

:::

A new partnership focused on promoting development and investment in the District of Bradford has appointed Pete Mills as its chair.

The Bradford District Place Making and Investment Partnership is due to hold its inaugural meeting at Odsal Stadium on December 5.

Mills brings with him a wealth of experience and an extensive network across the region.

Born and raised in Bradford, he studied law and worked as a corporate lawyer before founding two companies and was involved in several others as an investor and strategic non-executive director.

His current business, a software company called Crysp, is based in Salts Mill, Saltaire and provides compliance solutions to businesses and schools.

Mills said: “Growing up I always had a great sense of pride in where I came from, which was definitely instilled in me by my parents and grandparents.

“Walking around the city and its surroundings, I have always felt a deep connection with its historical and cultural richness.

“I am therefore absolutely delighted to have been appointed Chairman of the Place Making and Investment Board as we seek to establish a legacy of growth and opportunity.”

Councilor Alex Ross-Shaw, portfolio holder for regeneration, planning and transport at Bradford Council, said: “I am delighted to welcome Pete Mills as Chairman of the Bradford District Place Making and Investment Partnership.

“These are exciting times for Bradford and this partnership will allow stakeholders and organizations to work together to promote the district on the world stage and maximize its potential.”

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Text marketing for wine merchants https://thedigitalsanctuary.org/text-marketing-for-wine-merchants/ Fri, 11 Nov 2022 20:00:43 +0000 https://thedigitalsanctuary.org/text-marketing-for-wine-merchants/

Text Marketing for Wine Merchants – From $29/month

NEW VERSION
Wine Marketing by SMS PreferencePro™

Visit booth #616 to see the wine industry’s only text messaging system powered by VinterActive’s award-winning PreferencePro™ automated wine marketing engine.

Powered by the wine marketing intelligence of PreferencePro and the ease of SimpleTexting™, our custom solution is designed exclusively for wine merchants by giving them all the tools they need to profit from text messaging:

  • Opt-in list building tools
  • Built-in compliance: age verification and express written consent
  • Bulk Personalized Text Messaging
  • Two-way SMS between customers and cellar staff
  • Automated campaigns triggered by customer interest
  • 24/7 synchronization with Commmerce7 and WineDirect or any other POS system

Our new PreferencePro SMS Wine Marketing solution makes it easier than ever for wine merchants to automate transactional texts such as order and shipment confirmations, send promotional texts to opt-in subscribers and personally engage customers. consumers with two-way SMS.

The latest wine marketing research shows that text messaging drives customer engagement and DTC sales 32 times better than email marketing.

LEARN MORE
Text WINE to 888-592-2832 for a two-minute live demo of PreferencePro customer-triggered text conversations.

Click https://www.vinteractive.com/tollfree-texting for more information.

LOUNGE SPECIAL: Complete SMS wine marketing solutions starting at $29/month

VinterActive LLC
WIN exhibition stand: 616

Our mission:

VinterActive began in 2002 with the goal of helping wineries succeed by leveraging direct-to-consumer marketing best practices.

A pioneer in DTC wine marketing, VinterActive has served as a trusted partner to hundreds of US wineries by providing original research, innovation and software solutions that have helped more wineries sell more wine than anyone in the industry.

Although marketing methods have changed over the years, our commitment remains the same: to provide the tools, knowledge and service you need to maximize your share of the fastest growing sales channel in the industry. some wine.

Bryan Saint-Amant
Founder & CEO

WIN Expo exhibitors by category:

Business Management

Human ressources

Infrastructure

Logistics

Marketing

Packaging

Production

production department

Sales

Tasting room

Vineyard/Culture

Winemaking/Oenology

North Coast Wine Industry Show – WIN Expo – at the Sonoma County Fairgrounds in Santa Rosa, Calif., on Thursday, Dec. 1, 2022.

Complete list of exhibitors | Register to attend

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Fashion brand struts to Lightning 50 success using inventory planner https://thedigitalsanctuary.org/fashion-brand-struts-to-lightning-50-success-using-inventory-planner/ Wed, 09 Nov 2022 16:17:09 +0000 https://thedigitalsanctuary.org/fashion-brand-struts-to-lightning-50-success-using-inventory-planner/

Some retail brands are born in boardrooms, others are created in less conventional circumstances – and J Brooks Boutique, an Atlanta-based online fashion company, is one such brand. In 2016, its founder, Jessica (Jes) Brooks, purchased a sewing machine from a catalog using points she earned as rewards for performing in her 9-5 role as a data analyst.

She watched YouTube tutorials, bought materials, made a basic clutch and fell in love with sewing.

“The skills came so naturally and I was immediately overflowing with ideas for the clothes I wanted to make,” says Brooks, the brand’s founder, designer and CEO. “In the beginning, I made a lot of costly mistakes, but I always had my eye on what I wanted to create, then I reverse-engineered.

“The following year, I had launched my first collection of skirts,” adds Brooks. “They were all bespoke and I shared the whole process on Instagram. Slowly but surely the demand started to rise.

Assemble Success

J Brooks Boutique moved away from the make-to-order model in 2018 and began to grow rapidly following the shutdown of all in-house sewing. A month before the pandemic hit in 2020, Brooks quit her secure, well-paying day job to focus on J Brooks Boutique, curating “chic and fabulous clothes for fashion-forward women who are tired of the choices status quo wardrobe”.

Jessica (Jes) Brooks, Founder, Designer and CEO, J Brooks Boutique

It was a gamble, but it paid off.

The company is growing rapidly. Brooks hired a lean but talented team to help keep up with demand and built a sleek online store with Shopify Advanced as orders grew. But there was one problem that kept coming up…

“We were constantly running out of stock of items and I had a hard time figuring out how many units to make and how much material to order,” Brooks recalls.

Brooks sought a solution to the problem. She found it in Brightpearl’s market-leading demand planning tool, Inventory Planner.

“Inventory Planner was a game-changer right from the start,” says Brooks. “It analyzes your data and gives you a reliable breakdown of exactly how much inventory we should be making and when to avoid running out or having too much stock.”

Inventory Planner is a tool that provides online merchants with accurate and hassle-free inventory planning.

“I have a strong instinct for the creative stuff, but the technical stuff is more of a challenge, so it’s great to have a planning tool to fill in the gaps so I can spend my time on more important stuff. like growing the business and designing new items,” says Brooks.

Sew the threads of growth

While other online retailers struggled, J Brooks Boutique had an incredible year, posting a 170% year-on-year growth rate, securing the brand a coveted second spot. on the US version of Brightpearl’s Lightning 50.

This year’s ranking was announced on September 27 after researchers tracked the growth rates of hundreds of companies across the United States to find the fastest growing e-commerce brands from last year. .

The chart revealed that the top 25 US e-commerce brands generated over $341 million in revenue over a 12-month period (2020-2021).

Thanks to its impressive revenue gains, J Brooks Boutique was also crowned as America’s fastest growing fashion brand, according to the survey.

“It’s a tremendous pleasure to be recognized in the Lightning 50 — especially as a black-owned business in a tough economic climate,” Brooks said. “It’s a chance to stop and smell the roses – and realize how far we’ve come. It’s been tough. Although our earnings last year were amazing, there were months at the beginning they sucked. But I always knew the business could be successful because I believed in what I was creating.

Try new channels

With the pandemic largely behind us, Brooks has already begun to leverage brand growth by adding new sales channels to its proven approach of using Facebook, email and SMS marketing, including experimenting with direct sale.

“We recently started direct selling and our customers have been incredibly responsive,” notes Brooks. “SMS and email marketing have been great for us, but one of the biggest hurdles to buying with an e-commerce brand is still the ‘know, like, trust’ factor.” “a customer touchpoint via live selling has removed barriers to purchase for new customers. We can show our clothes on mannequins of different sizes and answer questions in real time. This helps us gain trust new customers and strengthened our relationship with existing customers.

“I strongly believe that livestreaming – and potentially other new sales channels – will be key to our continued growth,” says Brooks. “So far we’ve done it through Facebook, but we’re looking to use a specialized platform to streamline the by buying part.

In addition to live sales growth, Brooks plans to bring J Brooks pop-up stores back across the country as an in-person way to connect with customers. There are also rumors of international expansion, starting with Canada.

“I’m excited to see what the future holds — especially now that we’re officially America’s fastest growing fashion brand,” Brooks said.

Note: Brightpearl’s Lightning 50 was open to all e-commerce businesses with annual revenue between £1m and £250m. Entry was free and applicants had to submit two full years of earnings data for 2020 and 2021 to be considered. Check out the full league table here.

Mark Hook is the Vice President of Global Brand, Communications and Public Relations at Brightpearl, a retail operating system (ROS) for retailers and wholesalers with a clear mission to automate operational complexity to that traders can spend their time and money growing without fear.

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Best Marketing Automation Platforms to Personalize Customer Journey and Automate Tasks Revealed by SoftwareReviews https://thedigitalsanctuary.org/best-marketing-automation-platforms-to-personalize-customer-journey-and-automate-tasks-revealed-by-softwarereviews/ Thu, 03 Nov 2022 20:40:00 +0000 https://thedigitalsanctuary.org/best-marketing-automation-platforms-to-personalize-customer-journey-and-automate-tasks-revealed-by-softwarereviews/

TORONTO, November 3, 2022 /PRNewswire/ — SoftwareReviews, a leading source for information on the software vendor landscape, has released its 2022 Marketing Automation Data Quadrant, award eight gold medals to vendors in the Enterprise and Midmarket spaces.

With just a few clicks, marketing automation software enables marketing departments to automate repetitive processes and tasks such as email marketing, social media, and ad campaigns. Implementing a marketing automation solution can increase employee efficiency and reduce human error on time-consuming recurring tasks. Marketers use marketing automation to generate leads and measure overall campaign ROI to make better future decisions for their businesses.

To support organizations looking to increase employee efficiency by reducing workload and time requirements, SoftwareReviews has identified seven top vendors. This information is based on verified survey data collected from 1,159 end user reviews. Top vendors received high scores in SoftwareReviews’ data quadrant.

Suppliers are ranked by a composite satisfaction score, called the Composite Score (CS), which averages four different rating domains: Net Emotional Footprint, Supplier Capabilities, Product Features, and Likelihood to Recommend.

The Enterprise Marketing Automation 2022 The software gold medalists are as follows:

The Mid-Market Marketing Automation 2022 The software gold medalists are as follows:

  • Ortto, 9.1 CS, ranked high for ease of customization.
  • GetResponse, 9.0 CS, rated high for task and alert automation.
  • Omnisend 8.8 CS, ranked high for advanced campaign management.
  • ActiveCampaign, 8.8 CS, rated high for ease of implementation.

SoftwareReviews comprehensive software reviews provide an accurate and detailed view of a complex and ever-changing market. The data comes from users who use the software on a daily basis and from IT professionals who have worked closely with it during provisioning, implementation and maintenance.

For more information about SoftwareReviews, the Data Quadrant or the Emotional Footprint, or to access resources to support the software selection process, visit softwarereviews.com.

About SoftwareReviews

SoftwareReviews is the most in-depth source of buyer data and information for the enterprise software market. By collecting customer experience data from business and IT professionals, the SoftwareReviews methodology produces detailed and authentic insights into the enterprise software review and purchase experience.

SOURCE Software Notice

]]> Digital Marketing Strategies for Financial Advisors | Financial advisors https://thedigitalsanctuary.org/digital-marketing-strategies-for-financial-advisors-financial-advisors/ Mon, 31 Oct 2022 21:07:00 +0000 https://thedigitalsanctuary.org/digital-marketing-strategies-for-financial-advisors-financial-advisors/

In today’s online world, digital marketing is essential and an effective way to promote your business online. Regardless of the size of your business, it’s one of the best ways to grow your business, and you don’t have to be a 100% online business to take advantage of it. However, to grow your business and your income, you need the best digital marketing strategies by your side. What I’ve observed in elite advisors and teams that want to grow is that they have adopted a strong digital marketing strategy.

Businesses can use a combination of strategies to attract ideal customers through different channels. The opportunity presented by COVID-19, nearly three years later, has swung the world into a virtual space. This reduced the visibility of advisors relegated to only serving customers in their local areas. Consumers are savvy and, in addition to asking friends and family for recommendations, they use Google and other search engines to find an advisor.

Here are four digital marketing strategies to use to your advantage and grow your customer base. Compliance rules differ depending on your situation, so check with your own compliance team to understand what you can or cannot do in relation to digital marketing platforms.

search engine optimization

When you optimize your website for search engines, people can find you based on commonly used phrases. Search engine optimization, or SEO, is a form of inbound marketing because it helps people find your website through search engines. It brings people to your business without you having to find them. Inbound marketing is less intrusive than outbound marketing — which includes TV ads, radio, and cold calling — because people interact with inbound marketing content exactly when they want to.

SEO can be broken down into a few things. There’s on-page SEO, which is about the keywords you’re targeting and other things you control on your website. Off-page SEO focuses on getting shares and links to your website content. Technical SEO deals with how your website works and whether search engines can crawl and index pages. SEO is a long-term strategy, so you won’t get immediate benefits, but if you stick with it, it will pay off in time when you see your business grow.

Content Marketing

Creating valuable content online that inspires people to interact and engage with your business is at the heart of content marketing. The content you create doesn’t always need to be written: it could be a video, a blog post, or an infographic to share. The key word here is “share”. The more people who visit your website, share your content, and link to it on their websites, the better search engine rankings you will see.

In your content marketing strategy, incorporate your personal story and “why” into your content so consumers have a chance to get to know you and what you do. Only share information you’re comfortable sharing, but keep in mind that advisors who show their personal side have a better chance of connecting with potential clients faster.

Advertising by e-mail

With email marketing, you use email to interact with current and past email subscribers or customers. How do you get said subscribers? You can start by having an opt-in email on your website. Email marketing is related to content marketing because you can use your emails to engage and share content.

Send a monthly newsletter with an update on your blog, new promotions or news from your company. Don’t spam people by sending too many emails in one day. Encourage others to subscribe to your newsletter via social media posts and offer an incentive, resource or tool that they would be willing to trade their email address for. Use platforms like Mailchimp, Mailerlite, or Constant Contact to set up your email marketing system.

Social Media Marketing

Social media marketing uses a variety of social media platforms to communicate and interact with your target audience. There are several social media platforms advisors can take advantage of, such as Facebook, Instagram, LinkedIn, and TikTok. Your business should be where your target audience is. If you’re not having success on one site, you should find another where you can reach your target audience.

Just like email marketing, social media marketing also ties into your content marketing strategy. This is another outlet for you to share the content you create. Posting and managing social media can be a full-time job, so choose one or two platforms to master first. Unless you have a dedicated member of staff or an outside vendor to do the job, it can quickly become overwhelming. At this point many advisors tend to quit and this can be avoided if you create a strategy and plan to do the heavy lifting.

Align Strategies

Each of these growth strategies work together and here’s how: you have an idea for a new article and you share that article on your website about how that topic can affect your potential customers. You then create an attractive infographic to grab people’s attention. You take the time to research keywords, which you include throughout the content. It starts ranking in search engines, and you share this content in your email newsletter and post your infographic on social media to drive traffic to your website. Your content starts ranking even higher, and then you get the attention of a major publication. They write about your article and link to your website. Then more people will find you from that post. You are now at the top of search engines for your target keywords and sales can soar thanks to your hard work.

Once you’ve found the right combination of effective strategies, look to document and then duplicate the process for maximum results.

Keep the end goal in mind

Identifying your goals is important for any digital marketing strategy. Is it brand awareness? Find more potential customers? Expand your digital footprint? More commitment? Whatever the end goal – and there doesn’t have to be just one reason – use the best tools to achieve your ideal results. Understand that digital marketing does not stop. You need to keep creating, optimizing, and sharing content to see consistent growth. If you do this, you will be able to reap significant growth in your consultancy business.

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Expressions of Interest Requested for Visual Media Specialist https://thedigitalsanctuary.org/expressions-of-interest-requested-for-visual-media-specialist/ Fri, 28 Oct 2022 21:56:04 +0000 https://thedigitalsanctuary.org/expressions-of-interest-requested-for-visual-media-specialist/

The Prime Minister’s Office, acting on behalf of the Government of the Virgin Islands, is seeking the services of a Visual Media Specialist for the assignment relating to complementarity of government public relations via social media platforms, YouTube and digital communications , broadcast and animated.

The Visual Media Specialist’s scope of work includes producing on-demand visual/digital public relations materials to keep the public fully informed of Virgin Islands government initiatives, programs, laws and policies; prepare and create innovative clips and highlights of government events and stories; Create and deliver animated designs for all things digital, including rich media display, web-based marketing landing pages, and lifecycle email campaigns; Assist in creating visual public relations advertisements in a manner that allows viewers or listeners to clearly understand government initiatives, among other duties.

Successful candidates must have industry experience and communications acumen with a minimum of five (5) years experience in multimedia communications, animation and visual communications; Good knowledge of audiovisual production, social media, television production; highly developed skills in media production; good communication skills and excellent time management and reliability.

The assignment should be performed on a full-time basis over an initial period of seven (7) months.

Electronic copies of the expression of interest must be received no later than 4:00 p.m. on Thursday, November 10, 2022. The submission should be in a non-editable format and not exceed 10MB. The body of the email submission should include the applicant’s name and address and the subject of the email should be, “Expression of interest – Visual Media Consulting Services Specialist”.

Send and address applications to:

Permanent Secretary

Prime Minister’s Office

cutlass building

2nd floor, city road,

Tortola British Virgin Islands

Tel: (284) 468-2152

Email: premieroffice@gov.vg

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Save 94% on this online course hosting service https://thedigitalsanctuary.org/save-94-on-this-online-course-hosting-service/ Wed, 26 Oct 2022 11:17:02 +0000 https://thedigitalsanctuary.org/save-94-on-this-online-course-hosting-service/

A popular side hustle is the creation of online courses, which essentially combines expertise in a single field with a love for teaching. If successful, you could potentially quit your 9 to 5 job to just focus on your craft, but you’ll need a platform to host your content.

Until the end of the month, we’re eliminating inventory on OnlineCourseHost Pro plans, and PCMag readers can purchase a lifetime subscription for just $199.99 – an exclusive price you won’t find anywhere else online.

OnlineCourseHost offers tools to facilitate the sharing of your educational content on the Web, without intermediaries. Choose your course library brand and URL and download courses optimized for mobile and desktop. There are also tools for creating interactive assignments and quizzes, allowing you to provide students with an engaging learning experience. Customers can also save copies of course materials for offline study.

Teaching is more effective when you have students. OnlineCourseHost offers lead generation features to help potential students find your website. For example, you can integrate your site with Facebook Pixel and email marketing platforms like Mailchimp, Mailerlite, and ConvertKit to target potential users. From there, grow your mailing list to feature site updates and new courses whenever they go live. Finally, OnlineCourseHost provides convenient e-commerce tools like seamless payments through PayPal and Stripe to reduce friction and allow people to learn faster.

Until October 31, PCMag readers can subscribe to the OnlineCourseHost Pro plan for life for $199.99, which is 94% off the MSRP of $3,720.

Prices subject to change.

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