Email Marketing – The Digital Sanctuary Tue, 28 Jun 2022 11:00:00 +0000 en-US hourly 1 Email Marketing – The Digital Sanctuary 32 32 springbig launches three new loyalty marketing features Tue, 28 Jun 2022 11:00:00 +0000

BOCA RATON, Fla., June 28, 2022 (GLOBE NEWSWIRE) — springbig (the “Company”) (NASDAQ: SBIG, SBIGW), a leading provider of SaaS marketing solutions, consumer mobile app experiences and omnichannel loyalty programs for the cannabis industry, presented today three new features to its suite of dispensary marketing solutions. Licensed cannabis retailers in North America can now use springbig’s comprehensive messaging engine, digital wallet notifications and data-driven campaign builder to create more sophisticated and personalized marketing campaigns.

Overview of new features

springbig currently offers one of the most advanced email marketing engines available to cannabis businesses. This feature allows retailers to easily drag and drop graphics, change colors and fonts, insert buttons, and access a collection of creative tools to design highly personalized emails that reflect campaigns. consumer marketing. springbig’s messaging engine can also integrate retailer loyalty programs directly into email campaigns, which is not possible through other industry-specific platforms.

Moreover, the company Membership offers enables dispensaries to compliantly send promotional notifications directly to customers’ digital wallets, even if they have opted out of receiving SMS marketing messages. With this feature, retailers can expand their reach to consumers by generating unique offers for different marketing segments based on age, location, occupation, and lifestyle preferences.

springbig’s field cart provides dispensaries with the knowledge and capabilities to develop cost-effective, data-driven marketing campaigns. Campaign Caddy enables retailers to leverage a collection of actionable performance metrics based on real-time transaction history as well as real-time campaign response data on a per-customer basis allowing retailers to fine-tune customer segments, time of day, overall messaging, and strategy for their marketing campaigns. Additionally, the company redesigned its campaign page user interface to streamline marketing initiatives from ideation to execution. The new interface includes a live preview feature that shows retailers exactly what their campaigns will look like on mobile devices once live.

“Our new features give our retail partners the most sophisticated and functional tools to communicate candidly with their ever-changing consumer audiences,” said Sam Harris, co-founder and chief product officer of springbig. “As the industry becomes increasingly digital and consumer-driven, springbig is proud to be the only cannabis platform to offer retailers of all sizes loyalty marketing solutions to compliantly engage with consumers in a way that has only been accessible to large companies until now. ”

In addition to these new features, springbig recently completed platform updates, including integrations with Olla, POSaBIT Weedmaps Store, Tymber and Greenline, as well as the launch of its re:source loyalty app.

Completion of business combination

Additionally, as previously announced, springbig has completed its business combination with Tuatara Capital Acquisition Corporation, becoming the largest publicly traded loyalty and marketing automation platform in the cannabis industry. The company’s common stock and warrants now trade on the Nasdaq Global Market under the symbols “SBIG” and “SBIGW,” respectively. For more information, visit

About springbig

springbig is a market-leading software platform that provides customer loyalty and marketing automation solutions to cannabis retailers and brands in the United States and Canada. springbig’s platform connects consumers with retailers and brands primarily through SMS marketing, as well as email, customer feedback system and loyalty programs, to support engagement and loyalty. customer loyalty of retailers and brands. springbig offers marketing automation solutions that ensure consistent communication with customers, driving customer retention and foot traffic. Additionally, springbig’s reporting and analytics offerings provide valuable insights that customers use to better understand their customer base, buying habits and trends. For more information, visit

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]]> Ujwal Sharma’s Uzi World Digital wins the Globee® at the 14th Golden Bridge Business and Innovation Awards 2022 Sun, 26 Jun 2022 18:40:00 +0000

Uzi World Digital Named Winner of 2022 Golden Bridge Awards

Ujwal Sharma, Founder and CEO of Uzi World Digital, has won the Startup of the Year 2022 award at the 14th Golden Bridge Business and Innovation Awards 2022

Ujwal Sharma, Founder and CEO of Uzi World Digital, has won the Startup of the Year 2022 award at the 14th Golden Bridge Business and Innovation Awards 2022

Uzi World Digital, India’s Leading Digital Marketing Company Named Winner of Golden Bridge Awards

KOLKATA, WEST BENGAL, INDIA, June 27, 2022 / — Uzi World Digital today announced that The Globee® Awards, the organizers of the world’s leading business awards programs and rankings, have named Uzi World Digital the winner of the 14th Annual Golden Bridge Business and Innovation Awards 2022.

The coveted annual Golden Bridge Awards program recognizes and honors the world’s best in organizational performance, products and services, innovations, executives and management teams, women in business and the professions, case studies and successful deployments, PR and marketing campaigns, product management, websites, blogs, white papers, videos, advertisements, creativity, partner programs and customer satisfaction programs from all major industries in the world. world.

Over 100 judges from around the world representing a wide range of industry experts participated in the judging process. The Golden Bridge Awards® is the world’s leading business rewards program recognizing achievement in all industries worldwide.

Uzi World Digital has been recognized in the following category – “Startup of the Year” at the 14th Annual Golden Bridge Business and Innovation Awards 2022. Founded in 2019, Uzi World Digital is a digital marketing and relationship solutions company public authorities based in Kolkata. Having A to Z solutions for all digital marketing needs makes Uzi World Digital extraordinary compared to other competing digital agencies. Uzi World Digital has served over one million customers in 27 countries.

Uzi World Digital provides a wide range of marketing related services including web design and development, app development, SEO, online advertising, branding, email marketing, social media marketing, digital PR, celebrity management, etc. They work with clients to develop personalized business plans that ensure all of their goals are met. They ensure that working with the company is always worthwhile by delivering all results with sincerity and integrity.

“It is a great honor for us to receive this Startup of the Year award at the 14th Golden Bridge Business and Innovation Awards 2022,” said Ujwal Sharma, Founder and CEO of Uzi World Digital. I want to thank everyone who has supported me and joined me on this unforgettable journey.”

“Winning a Globee is an honor, and we are honored to be recognized as an industry player.” “Special thanks to the members of the Globee Awards jury for selecting Uzi World Digital for this prestigious award,” said Ujwal Sharma, CEO of Uzi World Digital. “Behind this remarkable achievement lies our technical advancements and tireless desire to remain customer-focused, we believe this award from the Globee Awards validates our commitment to our consumers.”

See the full list of 2022 winners here:

About the Globee Awards –
The Globee Awards are presented in nine programs and competitions: the American Best in Business Awards, the Business Excellence Awards, the CEO World Awards®Global Excellence in Cybersecurity Award®Disruptor Company Awards, Golden Bridge Awards®Global Information Technology Awards®Sales, Marketing, Service, & Operations Excellence Awards and Women World Awards®. Learn more about the Globee Awards at

About Uzi World Digital –
Uzi World Digital is an award-winning international digital marketing and digital PR solutions company based in Kolkata, India. It was founded by Ujwal Sharma in 2019. Uzi World Digital was named among the top 100 PR companies in the world. Uzi World Digital has won the prestigious India Digital Enabler Awards (IDEA 2020) given by for the best use of social media. Uzi World Digital provides a wide range of marketing related services including website design and development, app development, SEO, online advertising, branding, email marketing, social media marketing, digital PR, etc. They work with clients to develop personalized business plans that ensure all of their goals are met. Visit for more information.

Prity Roy
Uzi Digital World
write to us here

5 trends shaping the future of local franchise marketing right now Fri, 24 Jun 2022 17:00:00 +0000 Opinions expressed by Entrepreneur the contributors are theirs.

The echo of the recent pandemic is still rumbling through the franchise industry. Two years have passed since brick and mortar had to shut down and master the technology almost overnight. The new business practices implemented at this time could reshape the industry forever.

We’ve seen some players dub technology to serve customers remotely. Others have become more caring in giving back to local communities. And in some cases, brands have moved from an in-person model to an online model to better accommodate.

Therefore, most marketing has gone digital. But with twice as many store openings as closings in 2021, the 2020 store closing is officially over. Let’s see which trends are hot and useful for most franchise brands expecting local sales growth in the post-crisis reality.

Related: Why Local Marketing Still Matters in the Digital Age

Trend 1: Hybrid customer experience

2022 is the time to bring people back to stores and find innovative ways to improve their experience, regardless of where and how customers buy. Buyers no longer distinguish between digital and physical channels. They expect relevant and consistent experiences spanning devices, apps, and touchpoints throughout their buying journey.

As a result, most companies are accelerating their efforts to connect digital and physical journeys and build in-store digital capabilities. Acting as a hub for customers who buy online and collect in-store makes your business model future-proof. A fragmented approach to customer journeys and reliance on legacy technologies can stifle progress and set you apart from the competition.

Trend 2: Video for every platform and every channel

Video remains a key priority for marketers as it heavily influences traffic, leads, sales, and brand perception. Video is no longer just one part of your overall marketing plan. It is central to your advocacy and campaigning efforts, especially on social media.

As video production becomes more affordable, marketers are using video for an ever-increasing number of purposes. For example, brands offer free courses to increase brand awareness, record testimonials to build credibility, or create explainer videos to facilitate the user journey. It should also be noted that more than half of companies do this internally.

Before the crisis, Expedia Cruises sold 70% of its cruises in stores. They then pivoted and started hosting Zoom events with local cruise providers to replicate that valuable in-person experience.

At the same time, FIT4MOM, a workout franchise for moms, added free online classes for their customers’ children to keep toddlers busy while their moms barre. Both initiatives have proven successful in increasing engagement with these brands.

Related: Why Video Ads Need to Be in Your Franchise’s Local Media Mix

Trend 3: Hyper-localization and personalization

It is no longer enough to have a pretty storefront to attract crowds. And to tell the truth, you don’t need it. Businesses of all sizes can benefit from hyper-local marketing because it leverages nearby searches and offers a lower cost per target.

Marketers can get the right message to the right people much more easily online than through traditional advertising channels. Since most of them now rely on digital channels, local online search and social media have become the main channels of communication with the local community.

Starbucks, for example, used Twitter updates to launch a contest in which customers spotted ads placed somewhere in their cities, took photos, and uploaded them to Twitter. Expedia Cruises localizes its reach to build relationships between local agents and customers. They collect and leverage customer data with technology to humanize their brand’s social media presence.

They also try to make email marketing as local as possible with the face, name and city they are from. This makes it possible to develop a personalized approach to each client, making their stay in the company more pleasant.

Trend 4: mobile apps for fast service

At the start of the health crisis, consumers rushed to social media, and since then they’ve been using curbside pickup, ordering groceries and picking up their food from lockers. People are enjoying all these services mainly through mobile apps and among the providers who have one-click service, friendly user interface and personalized message.

Crunch Fitness, for example, uses a mobile app for customer check-ins, reservations, and most importantly, referrals. Prior to the lockdown, access was closed and fitness classes were only available with an upgraded membership. Now it is open to the general public. FIT4MOM has also ventured into mobile marketing. Her on-demand app offers fun and effective pro-designed fitness programs for every stage of motherhood. It helps service customers who prefer to stay online.

From connecting with consumers to maintaining a local presence, a mobile app performs multiple tasks with the primary goal of serving customers where they are.

Related: The 4 Marketing Actions Every Franchise Should Do

Trend 5: Stand out in local search

Eighty-two percent of Americans would rather support a local business than a big business. The reason for this is to keep money in local communities and to achieve better customer service and better product quality. But how do locals find a nearby business?

To find and buy nearby products and services, people type queries into search engines, social media, and third-party directories. These people have an immediate need and are ready to buy right away. Your task at this point as a multi-site business is to be discovered by a relevant audience.

That’s why local online marketing optimization should become the #1 goal for brands of all sizes, even those without a website. It is wise to have active and constantly updated local pages for your locations and to add local SEO to increase your online visibility. If this opportunity is still not being taken advantage of by your company, you are probably behind the times.

Business strategies, entrepreneurial tips and inspirational stories are all in one place. Discover the new Entrepreneur’s Bookstore.

Join the IWSC to celebrate success, network with key decision makers, and enjoy a long-awaited industry Wed, 22 Jun 2022 09:18:09 +0000

As we head towards the close of our 2022 judging, the IWSC is delighted to announce its 2022 Awards Dinner and Industry Celebration.

Providing an evening of celebration for all its valued attendees and an opportunity to bring the international drinks community together once again, the event will be held at the Roundhouse, London on Thursday 29th September.

Celebrating the success of industry members, be sure to be among the first to hear the announcement of the 2023 IWSC Wine Communicator and Spirits Communicator winners as well as the 2022 Growers Trophy winners.

The awards dinner will be followed by cocktails, live music and an opportunity to network with key stakeholders from leading beverage companies. Guests will also include the IWSC’s top judges, made up of buyers and decision makers from across the beverage trade.

Find out more details about the evening of celebration here.




Opening of the event for the guests of the awards dinner


2022 Gold Medal and Trophy Winners Tasting

Canapes and cocktails before dinner

5:30 p.m.

Awards dinner guests begin to be seated

6:00 p.m.

The awards dinner begins

8:30 p.m.

The awards dinner ends

8:30 p.m.

Opening of the event for Industry Celebration guests

8:30 p.m.

The industry celebration begins with live music, cocktails and light snacks, plus additional access to tasting the 2022 IWSC Gold Medal and Trophy winners


Cars at midnight. The event ends and the last guests leave.


How much do the tickets cost ?

Tickets cost £285 pp, although we offer a 10% early bird discount until the 29the July.

How to buy tickets?

We sell tickets for the event through Eventbrite. Individual tickets can be purchased or tables of 10 people.

Can I have more than 10 people on my table?

Please email to discuss the possibility of larger tables

I don’t want to buy a full table, who will I be sitting with?

The IWSC will ensure that you and any guests you are purchasing tickets for are seated with other guests purchasing individual tickets.

Where is the rotunda?

The Roundhouse is located in North London, close to Chalk Farm tube station on the northern link. Discover more information here.

Is the site wheelchair accessible?

The place is fully accessible. Full information can be viewed here.

For any other questions related to the event, please email

Email Marketing Software Market Size 2022 and Analysis by Top Key Players – iContact, Constant Contact, MailChimp, Campaigner – Designer Women Mon, 20 Jun 2022 13:33:13 +0000

Los Angeles, USA,- The Email Marketing Software Market The research report examines the market in detail over the predicted period. The research is divided into sections, each incorporating a market trend and change analysis. Drivers, limitations, opportunities, and barriers, as well as the impact of various aspects on the world, are all variables of market dynamics.

The report provides participants with essential information as well as specific recommendations for gaining a competitive advantage in the global business world. It studies how different players compete in the global market and shows how they compete differently. The market size for the Email Marketing Software market is calculated using a projected period included in the research study. Current market status and trends, along with business growth drivers, industry share, sales volume, interesting BI dashboards, and economic process are all explored.

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The regional split of the overall Email Marketing Software market and sub-segments is based on the percentage adoption or usage of a given product in your region or country. Major market players are identified through secondary research and market revenue is determined through primary and secondary research.

The main study includes a study of the annual and financial reports of the main manufacturers; in contrast, the main study includes in-depth interviews with key opinion leaders and industry experts, including experienced frontline employees, directors, CEOs, and marketing executives. The percentage split, market share, growth rate, and product market split are determined using secondary sources and confirmed with primary sources.

All possible factors affecting the market included in this research study have been described through primary research, extensively detailed and identified, and analyzed to obtain final quantitative and qualitative data. The market size of the top-level market and sub-sector is normalized, and the impact of inflation, recession and regulatory and political changes or other factors is not explained in the market forecast . This data is combined and added with detailed input and analysis. The following figure shows a description of the overall market sizing process used in this study.

Major Players Covered in Email Marketing Software Markets:

  • I contact
  • constant contact
  • MailChimp
  • Activist
  • have an answer
  • Weber
  • pinpoint
  • Referral Email
  • Vertical response
  • Mimi mad
  • Campaign Monitor
  • Zoho Campaigns
  • SendinBlue
  • Infusionsoft
  • HubSpot
  • Pardot
  • Vertical Response (Deluxe)

Global Email Marketing Software Market Segmentation:

Email Marketing Software Market Split By Type:

Email Marketing Software Market Split By Application:

  • Banking
  • Finance and Insurance (BFSI)
  • IT and Telecommunications
  • Government and health care
  • Manufacturing and Logistics
  • Others

The regional Email Marketing Software market analysis can be represented as follows:

This part of the report assesses key regional and country-level markets on the basis of market size by type and application, key players, and market forecast.

Based on geography, the global email marketing software market has been segmented as follows:

    • North America includes the United States, Canada and Mexico
    • Europe includes Germany, France, UK, Italy, Spain
    • South America includes Colombia, Argentina, Nigeria and Chile
    • Asia Pacific includes Japan, China, Korea, India, Saudi Arabia and Southeast Asia

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Scope of Email Marketing Software Market Report

Report attribute Details
Market size available for years 2022 – 2030
Base year considered 2021
Historical data 2018 – 2021
Forecast period 2022 – 2030
Quantitative units Revenue in USD Million and CAGR from 2022 to 2030
Segments Covered Types, applications, end users, and more.
Report cover Revenue Forecast, Business Ranking, Competitive Landscape, Growth Factors and Trends
Regional scope North America, Europe, Asia-Pacific, Latin America, Middle East and Africa
Scope of customization Free report customization (equivalent to up to 8 analyst business days) with purchase. Added or changed country, region and segment scope.
Pricing and purchase options Take advantage of personalized purchasing options to meet your exact research needs. Explore purchase options

Industry Overview: The first section of the research study covers an overview of the global Email Marketing Software market, market status and outlook, and product scope. Additionally, it provides highlights of major segments of the global Email Marketing Software market i.e. region, type and application segments.

Competitive analysis:This report throws light on significant mergers and acquisitions, business expansion, product or service differences, market concentration, Global Email Marketing Software Market competitive status and market size by actor.

Company profiles and key data:This section covers the companies featuring leading players of the global Email Marketing Software market based on revenue, products, activities, and other factors mentioned above.

Market Size by Type and Application:In addition to providing an in-depth analysis of the global Email Marketing Software market size by type and application, this section provides research on key end-users or consumers and potential applications.

North American market: This report depicts the changing size of the North America market by application and player.

European market: This section of the report shows how the size of the European market will evolve over the next few years.

Chinese market: It provides analysis of the Chinese market and its size for all years of the forecast period.

Rest of the Asia-Pacific market: The rest of the Asia-Pacific market is here analyzed in quite detail on the basis of applications and players.

Central and South America Market: The report illustrates changes in Central and South America market size by players and applications.

Mea Market: This section shows how the Mea market size changes over the forecast period.

Market dynamics: This report covers the global Email Marketing Software market drivers, restraints, challenges, trends and opportunities. This section also includes Porter’s analysis of the five forces.

Findings and Conclusions:It provides strong recommendations for new and established players to secure a position of strength in the global Email Marketing Software market.

Methodology and data sources:This section includes author lists, disclaimers, research approaches, and data sources.

The main questions answered

What will be the size and average annual size of the global Email Marketing Software market over the next five years?

Which sectors will take the lead in the global email marketing software market?

What is the average manufacturing cost?

What are the key business-related tactics adopted by the major players of the global Email Marketing Software Market?

Which region will gain the lion’s share in the global email marketing software market?

Which companies will dominate the Global Email Marketing Software Market?

Research Methodology

Quality research uses reliable primary and secondary research sources to compile the reports. It also relies on the latest research techniques to prepare very detailed and precise research studies like this one. Use data triangulation, top-down and bottom-up approaches, and advanced research processes to deliver comprehensive, industry-leading market research reports.

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VMI provides a global overview and competitive landscape with respect to region, country and segment, as well as key players in your market. Present your market report and results with an integrated presentation function that saves you more than 70% of your time and resources for presentations to investors, sales and marketing, R&D and product development. products. VMI enables data delivery in Excel and interactive PDF formats with over 15+ key market indicators for your market.

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Verified Market Reports is a leading global research and advisory company serving over 5000 global clients. We provide advanced analytical research solutions while delivering information-enriched research studies.

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How This Am Law 100 Firm Built Its Marketing Technology Stack | Legal Marketing Association (LMA) Fri, 17 Jun 2022 21:06:33 +0000

Bill Turner, Chief Strategy Officer, and Drew Hawkins, Chief Digital Marketing Officer, oversee marketing and communications efforts for the US arm of global law firm Womble Bond Dickinson (US) LLP (WBD). Together they have decades of experience leading law firm marketing and have created a suite of tools to meet the firm’s demands for actionable intelligence, a client relationship management system (CRM), marketing automation and more.

While some of the marketing technology products used by WBD are homegrown, others are off the shelf. With firm business objectives in mind, the WBD team executed the creation and subsequent deployment of a highly complex amalgamation of interconnected components, while ensuring ease of use, accessibility and attention to detail. adoption at all levels of the company.

Strategies and voices Editor-in-Chief Nathan Smith recently sat down with Turner and Hawkins to learn more about their tech stack, product testing and development, and more. Below is a transcript of their collective responses.

Basically, tell me about the technology stack used by WBD’s marketing and related departments.

Like many Am Law firms, WBD uses a variety of technologies that support the firm’s marketing and business development efforts. Among other functions, these systems and tools are intended to communicate the WBD brand and story to the broader market, identify key decision makers, and facilitate collaboration between attorneys and client development staff to meet strategically to their needs.

At the heart of this technology stack are the company’s CRM system and the company’s data warehouse. The many spokes that plug into the technology stack include systems related to email, marketing automation, relationship strength measurement, data cleansing tools, contextual news feeds, vendors external data management (business intelligence), event management, proposal management, content management, website, SQL server reporting services and Power BI. Externally, the company uses a social media influencer platform and special user experience and search engine optimization (SEO) tools to deliver more relevant and engaging website experiences, as well as a library of branded assets for creating new content.

What was the journey like to get to where you are now? What lessons have been learned from failures and successes?

Twenty years ago, our main focus was on adopting advocates for an overly complex CRM implementation. The firm’s state of technology, attorney preparation, and commitment to data quality were lacking to successfully realize this vision. Much of our execution strategy relied on systems that weren’t ideal for data integration and reporting with other systems. We have also focused on a narrower range of needs.

Over the years, business demands have created the need for a more flexible digital infrastructure for marketing and business development. Externally, these requests would include:

  • new channels that were not prioritized before (e.g. social networks),
  • the need for marketing automation,
  • the importance of research and SEO,
  • the need for more dynamic web experiences,
  • an increased focus on quality content and thought leadership, and
  • enhanced experiences in digital/hybrid events.

Internal demands would include a greater desire for collaborative business development tools, a focus on account-based marketing, management/board reporting, and data-driven decision making. Many of these requests have been greatly accelerated by the pandemic, although most were well advanced before it.

From the user’s perspective, we have a better understanding of what tech advocates actually want and will use. For example, we’ve found that the vast majority of our lawyers are unlikely to use overly complex CRM technology, so we don’t impose these tools on them. However, our attorneys are genuinely interested in knowing who in the firm has recently made a pitch to a certain client, understanding individual networks, whether a contact attended a recent firm event, etc. We have creatively developed a mix of internal processes, system reports and out-of-the-box systems to deliver this key information in an accessible and familiar environment for our lawyers. This targeted approach to technology delivery requires the ability to easily move data between systems, to provide us with the flexibility to use the appropriate technology to deliver the data.

Therefore, during product reviews, we pay more attention to software contracts, API quality and/or SQL table structures so that new data sources can be easily integrated into the CRM and/or enterprise enterprise data warehouse. Creating an open data architecture with common dimensions across functional lines also lays the foundation for other strategic applications of marketing/business development data, which are still nascent within the company. This includes predictive analytics and insights based on artificial intelligence (AI).

In earlier periods, we leaned heavily towards technology vendors who created specific solutions for law firms. Many of the products we buy today are designed for legal purposes, and many of these vendors do an excellent job of solving problems and priorities specific to our profession. However, we are increasingly open to adopting and experimenting with non-legal-exclusive systems if the underlying technology is better and more flexible (even if we have to adapt it to meet our needs).

We also learned the importance of leading pilots and starting small. We tend to favor technology providers who offer pricing/licensing agreements that allow us to start small and stay there until we’re ready to take the next step.

Do the off-the-shelf products meet your business needs?

We use several off-the-shelf products, but maximizing value almost inevitably involves some level of customization. In recent years, we’ve rarely been content to just light up something and mind our own business. There has always been a deliberate setup process, from workflows to user onboarding, that is specific to our team’s needs.

Tell me about what you have built internally.

More than 20 years ago, we built an enterprise data warehouse in a common dimensional framework, to create a single source of truth and an integration point for reporting across multiple functional areas (HR, payroll, finance, technology, etc.). Over the years, our in-house development team has leveraged core Microsoft technologies (SQL server reporting services [SSRS]Sharepoint and recently Power BI) with an internal front end to meet most enterprise reporting needs.

With the migration to a more open client development data strategy and CRM system, we are now able to begin integrating what has long been a missing ingredient – client development data that has the potential to serve as advances to know where the business could go (as opposed to financial statements, which only tell us where it has been).

What problems does your technology solve in marketing, business development, and customer service (research, CRM, KPIs, etc.)?

Our technology addresses a number of marketing and business development issues. However, a common theme is that the stack is steadily evolving to provide a single view of the customer with the CRM serving as the primary source of truth. Other systems all contribute to this effort and we are increasingly developing a better understanding of the quality of our relationships with our customers.

How was the adoption?

As we have become more selective about what technology we choose to deploy (and to whom), we have found that adoption has generally been good. We prefer a small initial deployment to a focused group and test, learn, grow and grow. This initially takes longer, but helps us build user defense and trust. It also helps us better understand the limits of the extent of our adoption, which ultimately allows for better use of resources.

Do you have any advice for your peers regarding their companies’ tech stacks?

We do not claim to offer new or informed advice. Many Am Law firms would likely offer more sophisticated approaches to many technology topics/processes. For us, it starts with the business objectives and strategy of the company, and what customers expect from the company. What markets, practices or industries do we want to compete for? What capabilities do we need to develop that are valuable to customers in these areas? How can we differentiate ourselves from others who would offer something similar? What is the economic theory of success?

Admittedly, in a partnership model, especially a law firm, it can be difficult to find consensus answers around some of these questions. However, we try to align the priorities of the client development team and their digital infrastructure decisions to support and accelerate the overall business strategy.

Nathan Smith

Kean Miller LLP

Nathan Smith is Kean Miller’s Director of Client Services and is responsible for overseeing the marketing and comics functions of the company’s expansion into Texas. Nathan has worked in legal marketing for 20 years, working with over 50 law firms to create, implement and execute marketing, comic book and public relations programs, both as an in-house professional and external consultant. He is a published author appearing in industry specific publications such as Marketing the Law Firm, International Legal Technology Association and He is a full programming member of LMA’s Houston Local Steering Committee and a member of LMA’s Strategies and voices Editorial Committee. Additionally, Nathan is the recipient of multiple Addy Awards for excellence in past marketing campaigns.

MoEngage Email Benchmark report demonstrates the value of personalization and automation Thu, 16 Jun 2022 14:00:00 +0000

Global Report Analyzes 5 Billion Marketing Emails to Determine Patterns of Success, Reveals 24x Increase in Unique Click-Through Rate When Emails Are Dynamically Personalized

SAN FRANCISCO, June 16, 2022 /PRNewswire/ — MoEngagethe insight-driven customer engagement platform, today released its new report, What’s working for email in 2022: benchmarks and insights from around the world. The comprehensive report analyzes the performance of over 5 billion marketing emails sent on MoEngage’s customer engagement platform to measure the impact of AI, automation and personalization. The report measures email performance in North America, Europethe Middle East and Africa (EMEA), Indiaand South East Asia. MoEngage analysis shows a significant increase in email engagement metrics when messages are supported by dynamic personalization, email automation, and journey-based personalization.

“Broadcast or blast emails are a thing of the past. Customers are now actively seeking and responding to emails tailored to their specific customer journey, segmented by behavior, and personalized to their preferences,” said Raviteja Dodda, CEO and co-founder of MoEngage. “The findings of this report illustrate how brands need to stay on top of their game and ensure that every email they send is intelligently segmented, dynamically personalized, and deeply relevant to the customer lifecycle.”

Highlights from the MoEngage report include:

  • Global analysis of data organized by region. Compare and contrast 5.3 billion emails sent between August 1, 2021and February 28, 2022in North AmericaEMEA, Indiaand South East Asia to understand how email marketing works globally.
  • Industry specific engagement metrics. Get at-a-glance data on email marketing in key industry sectors such as retail, banking and financial services, media and entertainment, and lifestyle services.
  • Retail brands see their unique CTR increase 24x when emails are dynamically personalized. Sending a dynamic group of products to a customer dramatically increases customer engagement – ​​up to 24x compared to traditional emails. This type of email works well for e-commerce brands because customers prefer personalized recommendations on what to buy, discounts, and promotional offers on their favorite products.
  • BFSI brands see a 13x increase in conversion rates when auto-triggered emails are sent. North American banking, financial and insurance (BFSI) brands are leading the way in improving email performance. In particular, BFSI brands are seeing greater email engagement using auto-triggered emails. This technology triggers the automatic sending of an email whenever a choice event occurs, such as a customer making an online payment or requesting a credit card statement.
  • Media and entertainment brands see up to 78% increase in conversion rate when emails are tailored to the customer journey. Marketers have many touchpoints on the path to conversion, but data shows that messaging to these touchpoints needs to be tailored to the stage of the customer lifecycle. Media and entertainment customers in North America open 69 times more dynamically personalized emails than broadcast emails.

The report looks at several types of customer emails, including broadcast emails, auto-triggered emails, personalized emails, and journey-based emails. Brand marketers can compare their results to MoEngage data on email delivery rates, click-to-open rates, unique opens, conversation rates, and more. Regardless of email type or brand industry, data from MoEngage shows that generic copy delivers no value to customers, who are inundated with brand emails every day. The most successful emails are deeply personalized, segmented for the right audience, and sent at the right time in the customer journey.

To downloadd ento see a copy of the MoEngage report, What’s Working for Email in 2022: Benchmarks and Insights from Around the World, click here.

About MoEngage

MoEngage is an insight-driven customer engagement platform trusted by over 1,200 global consumer brands like Ally Financial, McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, Travelodge, and more. MoEngage gives marketers and product owners insights into customer behavior and the ability to act on that insight to engage customers across web, mobile, email, social and messaging channels. Consumer brands in 35 countries use MoEngage to power the digital experiences of over 1 billion customers every month. With offices in ten countries, MoEngage is backed by Goldman Sachs Asset Management, B Capital, Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Venturelast and Helion Ventures.

To learn more, visit


Expand your reach: scale your business in 7 steps Tue, 14 Jun 2022 05:23:38 +0000

Your business is growing. You’re selling more products or services than ever before and you’re starting to feel the pressure. You work longer hours and you start to feel like you’re not spending enough time with your family or friends. But scaling your business doesn’t have to be that hard. With a little planning and a few key steps, you can take your business to the next level without sacrificing your personal life.

Image credit

Let’s see how you can scale your business in seven simple steps.

1. Define your ideal customer

The first step to scaling your business is defining your ideal client. Who are they? What do they need from your product or service? How can you reach them? Answering these questions will help you create a marketing strategy that targets the right people and helps you attract more of your ideal customers.

2. Streamline your processes

The next step is to streamline your processes. Take a close look at your business and identify areas where you can streamline or automate tasks. This will free up your time and allow you to focus on more important tasks, like selling and marketing your product or service. Make an informed decision when researching freight forwarding quotes for your business.

3. Invest in the right tools

Investing in the right tools will help you scale your business more efficiently. Look for tools that will help you automate tasks, such as social media scheduling tools or email marketing platforms. These tools will help you save time and energy so you can focus on more important tasks.

4. Hire the right people

As your business grows, you will need to hire people to help you with various tasks. But it’s important to hire the right people for the job. Look for people who share your values ​​and are passionate about your product or service. Hiring the right people will help you scale your business more effectively and efficiently.

5. Set realistic goals

It’s important to set realistic goals when scaling your business. If you set unrealistic goals, you set yourself up for disappointment and frustration. Instead, focus on setting achievable goals that will help you measure your progress and stay motivated.

6. Stay flexible

When scaling your business, it’s important to stay flexible. Things will change as your business grows and you need to be prepared for these changes. Having a flexible mindset will help you adapt to changes and make the necessary adjustments to keep your business on track.

7. Have a plan B

Finally, always have a plan B. Things don’t always go to plan and you need to be prepared for that. Having a backup plan will help you avoid disaster if something goes wrong.


Scaling your business doesn’t have to be difficult or stressful. By following these seven steps, you can scale your business effectively and efficiently without sacrificing your personal life. So what are you waiting for? Start today and see the results for yourself.

Cory Maki is the editor and head of business development at Grit Daily. E-mail [email protected](dot)com for public relations pitches, advertising and sponsored posting requests.

The Anatomy of a Successful B2B SaaS Marketing Strategy Fri, 10 Jun 2022 14:00:01 +0000

Business-to-business (B2B) software as a service (SaaS) is one of the most exciting and rapidly growing industries. With the continued upsurge of companies implementing new technologies to streamline and simplify their operations, there is no doubt that we will continue to see exponential growth in the space.

That being said, marketing a B2B SaaS product can be difficult. With many competitors vying for the same traffic, it’s crucial to have a marketing strategy that reaches your target customers while setting yourself apart.


Your marketing team or agency should start with a solid understanding of your product and your potential customer and a well-defined message about how your product meets their needs.

Then you can start building a marketing strategy that covers these four focal elements: awareness, trust, conversion, retention.

Each of these points plays its own important role. Most B2B SaaS companies make the mistake of focusing explicitly on conversions and neglecting the other critical components of what gets a consumer to that stage. Here’s the B2B SaaS marketing plan I’ve seen work the best.


Awareness is an essential pillar of any marketing strategy, and this remains true for B2B SaaS. You’ll likely need to go through multiple touchpoints to convert a prospect to a customer, but the first touchpoints will almost always come from awareness-driven campaigns.

Some great outreach channels include:

• Paid social networks (especially LinkedIn)

• Paid search

• Search Engine Optimization (SEO)

Some of these channels have different purposes. Paid social media is a high-end approach used to generate impressions at scale. Channels like LinkedIn allow for precise niche targeting that allows businesses to accurately reach business owners and decision makers.

On the other hand, paid search and SEO drive higher-intent traffic on a smaller scale. Traffic from search marketing will generally have higher conversion rates; however, most of your traffic will still require building trust before converting to a paying customer.


A difficult aspect of selling B2B SaaS is explaining how your product can help its potential consumers. This is where content comes in. Webinars, e-books, infographics, and other forms of content have been great tools used by marketers to educate prospects about the benefits and features of their products.

Content can also be used to gain trust, build authority, and even acquire new traffic. The benefits are limitless and it should be an essential part of any B2B SaaS marketing strategy.


Expecting users to convert on their first interaction with your product is overkill. A HubSpot study found that the average sales cycle for B2B SaaS products is 84 days.

Shortening your sales cycle would mean more than refining your marketing or sales strategy. From initial user interaction to purchase, a host of factors play a role in consumers deciding to choose your product over your competitors. Among them is your online presence. Consider doing a quick Google search on your business to identify what your potential customers see when they search for your product. A few bad reviews can drastically reduce your conversion rates.

Additionally, consider investing in a public relations (PR) strategy as part of your marketing efforts. Public relations will lend credibility to your product, which coincidentally builds trust.

Follow-up email campaigns are also essential. A marketing strategy without a maturing strategy is like trying to fish without a rod. Aside from a great sales team, email marketing is the best development tool in every marketer’s arsenal.

Once a user has provided their contact information, consider implementing an email automation system that provides the user with relevant informational content. Maybe add a case study or testimonial here and there to help build trust.


Once a prospect completes the desired action – which in most cases goes ahead and buys the product – a whole new cycle of marketing begins. This cycle is a bit different and easier. You have already established a relationship of trust with the consumer, which saves you some heavy tasks.

At this point, your marketing efforts can focus on email campaigns and content marketing. As relationships improve, opportunities to upsell and cross-sell to your customers will arise.


A winning B2B SaaS marketing strategy has many moving parts. It’s essential not to cut corners and focus on long-term efforts that properly guide users through the sales journey. Remember to continuously test and analyze what works best and to continuously optimize your systems. Marketing is an ever-changing game with endless innovation.

Mendel Cohen is CEO and Founder of Krafted Digital, a Miami-based digital marketing company.

Optym strengthens Axele’s TMS marketing and sales teams to continue its growth Wed, 08 Jun 2022 14:32:55 +0000

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DALLAS, June 08, 2022 (GLOBE NEWSWIRE) — Optym, the parent company of Axele, LLC, a transportation management systems (TMS) company, is adding experienced executives to Axele’s sales and marketing teams to position the company for future growth and expansion. The teams will be responsible for serving key customers, acquiring new customers, developing the Axele brand and growing Axele TMS’ presence in North America.

“The new team consists of the brightest talent with a deep and broad understanding of the transportation management and technology industries,” said Axele CEO Shaman Ahuja. “Our new team is more customer-centric, focused on deepening relationships with existing customers and inspiring new customers to adopt the benefits of Axele TMS.”

Craig Balzer joins as senior vice president of sales. He will be responsible for developing and building relationships with customers at the senior level (typical C-level or direct ownership), which will drive customer closures and see the ground for potential opportunities for deeper revenue expansion from the company. He will also prepare and present the technical value proposition for managed transportation services through a solution selling approach to transportation challenges. Craig will use a consultative selling approach with a structured, proven selling methodology and an ability to leverage internal stakeholders to effectively move leads through highly matrix buying cycles. Craig joins Axele from WolfePak Software, where he was vice president of sales and business development. Craig has also served as National Account Manager at Kenmore, Craftsman and Diehard; RR Donnelley; and mega brands. He earned a bachelor’s degree in professional studies, business, from Roosevelt University.

Jay Stone joins as Senior Director of Sales, where he will help build and lead a team of sales professionals to drive the growth of Axele TMS. He will also work to deepen relationships with integration partners to help them understand the value Axele TMS brings to joint customers. He will also use his 25 years of transportation and technology experience to help shape future product development for the benefit of Axele’s customers. Previously, Jay worked for Dossier Systems, a leader in fleet maintenance software and technology, as the Southeast Regional Sales Manager. He has also worked in sales and new business development for Spireon and McLeod Software. Jay graduated from Auburn University with a BS in Transportation and Logistics.

Nicole Cochrane joins as Director of Marketing. She will oversee all internal and external communications, assist with demand generation, manage organic social media accounts, coordinate and execute virtual and in-person events, and oversee content marketing efforts. Previously, Nicole was Director of Marketing at Roadrunner. She earned a bachelor’s degree in communication and psychology from the University of Arizona.

Brandon Cade joins Axele as Director of Demand Generation. He will manage email marketing and marketing automation tools, manage all paid media programs, lead SEO strategy, participate in content marketing efforts, manage the business development team and coordinate with internal design teams. Previously, Brandon was Director of Marketing at Allegiance Trucks and Director of Marketing at Summit Truck Group. He graduated from West Texas A&M University with a bachelor’s degree in agricultural media and communications.

About OptymFounded in 2000, Optym makes the world more efficient through optimization. The company builds mathematical models to solve complex business problems that enumerate and evaluate millions of feasible solutions to find the optimal solution for various industries including airlines, railroads, trucking and automotive. Optym’s software divisions, Axele TMS and HaulSuite, determine the best decisions for complex optimization problems encountered in transportation operations. Axele TMS is the first intelligent transport management system for truckload carriers. HaulSuite is a portfolio of AI-powered transportation solutions for LTL operations. For more information about Optym, visit

Media contact for Optimum:Becky BoydMediaFirst PR(770) 642-2080 x 214 Cell (404) 421-8497[email protected]

Photos accompanying this ad are available at

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Craig Balzer

Craig Balzer

jay stone

jay stone

Nicole Cochrane

Nicole Cochrane

Brandon Cade

Brandon Cade

Source: Optimal