Email Marketing – The Digital Sanctuary Sat, 08 Jan 2022 20:29:26 +0000 en-US hourly 1 Email Marketing – The Digital Sanctuary 32 32 Want to get new customers faster? Avoid These Rookie Marketing Mistakes Sat, 08 Jan 2022 20:29:26 +0000

Mistake # 01: not having a clear goal in mind

When it comes to marketing, you need to have a clear goal in mind. What are you trying to achieve? More site visitors? More leads? More clients? Without a clear goal, it’s hard to know which tactics or strategies will work best for your business.

Mistake # 02: failing to define your target audience

You also need to know your target audience. Who are you trying to reach? If you don’t understand your target market well, it won’t be easy to create content or design campaigns that resonate with them.

Mistake # 03: focusing on the wrong metrics

Measurements are important, but you need to focus on the right ones. If you’re only tracking website visitors or generated leads, you’re missing out on other valuable data points. What about acquired customers? Income generated? Customer Lifetime Value (CLV)? Chances are there are other metrics that are more important to your business than website visits or leads.

Mistake # 04: not having a content strategy

Content is one of the essentials in your marketing mix, but it’s also one of the easiest things to mess up. If you don’t have a content strategy, you’re probably producing shoddy content that won’t help you meet your goals. And if you post new content without promoting it, you are wasting your time and money.

To create a content strategy, start by defining your audience, understanding their needs, and determining what type of content will help you meet those needs. Next, develop a publishing schedule and make sure you have the resources (authors, designers, etc.) to produce high quality content.

Mistake # 05: Not promoting your content

Producing content without promoting it is a waste of time and money. You need to make sure that you promote your content through social media, email marketing, and other channels.

The most crucial thing is to have a clear goal in mind when starting your marketing campaign. A lot of people don’t know who their target audience is, or think that everyone should be interested in their content, but this is not true for all businesses. Once you figure out who your customers are and what they want to read, it will become easier to plan an effective strategy with measurable results. That way, you can stay on track and not get distracted by other metrics like likes or shares, which may seem more appealing at first glance, but won’t help your business grow over time. time. It may seem difficult now, but trust us; once you start thinking about these basics before launching a marketing campaign, you will get higher conversion from customers.

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Martech startups initiated from around the world Fri, 07 Jan 2022 10:19:26 +0000

Getting funded by venture capitalists seems lucrative, but not all startups are looking for such funding opportunities. Start-ups that are initiated and still make a name for themselves are worth their efforts.

There have been a good chunk of successful Martech start-ups around the world, which have made a mark in the industry and are now growing at a rapid pace. Let’s first understand what Bootstrapping is.

Seeding occurs when an entrepreneur starts a small business at low cost and is not dependent on any investor. Bootstrap businesses are often created and built with owner’s money. Several start-ups are built using a bootstrap model. Some of the most successful tech companies like Dell, eBay, Cisco Systems, Oracle and Microsoft were primed.

Marketing Technology News: SparkBeyond Discovery Now Available on Microsoft Azure Marketplace

Some other successful martech startups that are being initiated:

1. Aweber

Aweber is a popular email marketing and automation platform. They have their own niche as they target time-strapped content creators, small business owners, and entrepreneurs. Capturing their niche audience has been one of the success factors of the MarTech platform.

The company was founded in 1998 and today has a team of over 100 people. Their annual sales amount to $ 19.9 million.

2. Mobile monkey

Can you believe the world’s best chat marketing platform has been launched?

MobileMonkey is an omni chat platform to connect with customers on various messaging platforms including Instagram DM, Facebook Messenger, website chat, SMS, etc.

The platform was founded in 2017 when the founder saw the need for a product that allows brands to connect with their audience.

He gathered his founding team, raised a seed fundraiser to put the available money in the foreground. To date, the platform’s annual revenue is around $ 4.2 million per year.

3. Zoho

The oldest Indian start-up, has become one of the first unicorns in the world without external funding.

Launched in 1996, Zoho was a CRM offering for businesses and brands. As a direct competitor to Salesforce, Zoho has moved forward with two different tactics:

  • It was offering a freemium to entice customers to switch to their full line of marketing products.
  • It offered products at lower costs than other similar companies in the market, especially SMEs.

The product took a while to gain traction in the market, but once it developed, its growth skyrocketed. Zoho has an estimated revenue of around $ 610 million and its market valuation is between $ 5 billion and $ 15 billion. (It is a private company and therefore, it is difficult to provide the exact calculation).

The founder of the company made sure to devote 50% of the profits to R&D and this is how the company has been able to remain autonomous until today.

4. MailChimp

Amid email newsletters, this Atlanta-based marketing startup Mailchimp has grown into a giant. Chances are, we all get emails through Mail Chimp every day and don’t know it.

Initiated with a Bootstrapped dream, Mail Chimp has an annual turnover of around $ 700 million. Co-founders Dan Kurzius and Ben Chestnut started this business in 2000 after being fired from their web design jobs. They focused their efforts exclusively on the company and their dedication began to pay off after 2017, when the start-up won the 2017 Company of the Year award.

Even today, the company is 100% owned by its founder, which is a great achievement.

5. Atlassian

Atlassian is one of Australia’s top performing startups. Founded in 2012, it has built itself in competition with some of the tech giants like Trello and Jira.

One of the main features of this platform is a project monitoring software that has been integrated into its DNA. Additionally, the platform continues to upgrade its smart and intuitive sales systems that require a limited or no manual sales team.

The company was started and its growth exploded by offering free trials to users. Very quickly, the company increased its income in the country thanks to word of mouth.

Most of the money came from personal funds and they raised external funds to attract more board members.

Today, the company’s current valuation is approximately $ 48 billion.

These are just a few start-ups that started with a seed model and built huge companies without chasing investor money. It will be exciting to see how the tech startup niche evolves in the future and how many of them stay primed for the long term.

Marketing Technology News: MarTech Interview with Melton Littlepage, Marketing Director at Outreach

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APAC Marketing Automation Software Market Size, Trends, Forecast to 2029 Wed, 05 Jan 2022 07:08:01 +0000

New Jersey, United States, – the APAC Marketing Automation Software Market is thoroughly researched in the report, primarily focusing on the major players and their business tactics, geographic expansion, market segments, competitive landscape, manufacturing, and price and cost structure. Each section of the study is specially prepared to examine key aspects of the APAC Marketing Automation Software market. For example, Market Dynamics section delves deeper into drivers, restraints, trends, and opportunities in the APAC Marketing Automation Software Market. With qualitative and quantitative analyzes, we help you with a thorough and comprehensive research on the APAC Marketing Automation Software Market. We also focused on the SWOT, PESTLE, and Porter’s Five Forces analysis of the APAC Marketing Automation Software Market.

The major players of the APAC Marketing Automation Software market are analyzed keeping in view their market share, recent developments, new product launches, partnerships, mergers or acquisitions, and markets served. We also provide exhaustive analysis of their product portfolios to explore the products and applications they focus on when operating in the APAC Marketing Automation Software market. Further, the report offers two distinct market forecasts – one for the production side and another for the consumption side of the APAC Marketing Automation Software Market. It also provides useful recommendations for new and established players in the APAC Marketing Automation Software market.

Get sample full PDF copy of report: (including full table of contents, list of tables and figures, graph) @

Key Players Mentioned in the APAC Marketing Automation Software Market Research Report:

Oracle Corporation, Teradata, HubSpot Inc., Adobe Systems, Microsoft Corporation, Salesfusion, ExactTarget, Salesforce, Silverpop, Marketo.

APAC Marketing Automation Software Market Segmentation:

APAC Marketing Automation Software Market, By Deployment Model

• On the site
• Cloud based

APAC Marketing Automation Software Market, By Application

• Email advertising
Social media marketing
• Lead management
• Campaign management
• Others

APAC Marketing Automation Software Market, By Vertical

• Manufacturing
• Health care
• Retail
• Entertainment and media
• Government
• Financial services
• Others

The APAC Marketing Automation Software market is segmented by product type, application, and geography. All of the segments of the APAC Marketing Automation Software market are carefully analyzed on the basis of their market share, CAGR, growth in value and volume, and other significant factors. The report also provides precise estimates on the CAGR, revenue, production, sales, and other calculations for the APAC Marketing Automation Software market. Each regional market is extensively studied in the report to explain why some regions are growing at a high pace while others are growing at a low pace. We have also provided Porter’s Five Forces and PESTLE analysis for a more in-depth study of the APAC Marketing Automation Software Market.

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Scope of APAC Marketing Automation Software Market Report

UNITY Value (million USD / billion)
COVERED SEGMENTS Types, applications, end users, etc.
REPORT COVER Revenue forecast, company ranking, competitive landscape, growth factors and trends
BY REGION North America, Europe, Asia-Pacific, Latin America, Middle East and Africa
CUSTOMIZATION SCOPE Free customization of the report (equivalent to 4 working days for analysts) with purchase. Add or change the scope of country, region and segment.

Geographic segment covered in the report:

The APAC Marketing Automation Software report provides information about the market area, which is further subdivided into sub-regions and countries / regions. In addition to the market share in each country and sub-region, this chapter of this report also contains information on profit opportunities. This chapter of the report mentions the market share and growth rate of each region, country and sub-region during the estimated period.

• North America (United States and Canada)
• Europe (UK, Germany, France and rest of Europe)
• Asia-Pacific (China, Japan, India and the rest of the Asia-Pacific region)
• Latin America (Brazil, Mexico and the rest of Latin America)
• Middle East and Africa (GCC and rest of Middle East and Africa)

Key questions answered in the report:

1. Who are the dominant players in the APAC marketing automation software market?

2. How will the APAC marketing automation software market evolve over the next five years?

3. Which product and application will capture the lion’s share of the APAC marketing automation software market?

4. What are the drivers and restraints in the APAC Marketing Automation Software Market?

5. Which regional market will show the most growth?

6. What will be the CAGR and size of the APAC Marketing Automation Software market throughout the forecast period?

For more information or a query or a personalization before purchasing, visit @

Visualize APAC Marketing Automation Software Market Using Verified Market Intelligence: –

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VMI provides a holistic overview and global competitive landscape with regard to region, country and segment, and key players in your market. Present your market report and findings with a built-in presentation function, saving over 70% of your time and resources for investor arguments, sales and marketing, R&D and product development. VMI enables data delivery in interactive Excel and PDF formats with over 15+ key market indicators for your market.

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About Us: Verified Market Research®

Verified Market Research® is a leading global research and consulting company providing advanced analytical research solutions, personalized advice and in-depth data analysis for over 10 years to individuals and businesses seeking precise research, reliable and up to date. technical data and advice. We provide insights into strategic and growth analysis, the data needed to meet business goals and help make critical revenue decisions.

Our research studies help our clients make superior data-driven decisions, understand market forecasts, capitalize on future opportunities, and optimize efficiency by working as a partner to deliver accurate and valuable information. The industries we cover cover a broad spectrum including technology, chemicals, manufacturing, energy, food and beverage, automotive, robotics, packaging, construction, mining and manufacturing. gas. Etc.

At Verified Market Research, we help understand holistic factors indicating the market and most current and future market trends. Our analysts, with their deep expertise in data collection and governance, use industry techniques to gather and examine data at all stages. They are trained to combine modern data collection techniques, superior research methodology, subject matter expertise, and years of collective experience to produce informative and accurate research.

After serving over 5,000 clients, we have provided reliable market research services to over 100 Global Fortune 500 companies such as Amazon, Dell, IBM, Shell, Exxon Mobil, General Electric, Siemens, Microsoft, Sony and Hitachi. We have co-consulted with some of the world’s largest consulting firms such as McKinsey & Company, Boston Consulting Group, Bain and Company for personalized research and consulting projects for businesses around the world.

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Consolidation, commerce and first-party data – AdExchanger Mon, 03 Jan 2022 05:30:59 +0000

Comic strip: Two years ...

Mergers and acquisitions, the slow moving away from the third-party data industry, and expanding business activities dominated the media and sell-side advertising technology headlines in 2021.

What is the industry predicting for 2022? Much the same as these trends continue to play out in the coming year.

Part one first

In 2022 and beyond, platforms with dedicated opt-in audiences will be well positioned to monetize their first-party datasets. And publishers who have been slow to switch to first-party data will scramble to meet Google’s final deadline for stopping third-party cookies in Chrome at the end of 2023.

“Those who advertise in early cookie-free environments can enjoy the competitive advantage of accessing new audiences, more inventory, and larger-scale advertising results,” said Konrad Feldman , co-founder and CEO of Quantcast.

The same goes for publishers, who can use their proprietary datasets to create ads with more dynamic messages for different subsections of their audience.

Ziff Davis uses his first-party customer data for modeling to make sure he reaches the right customers and matches them with the right ads, said Kim Oscarson, director of email marketing for Ziff Media Group. “Prospects see ads with lead messages, existing customers see ads with language that speaks to them, and expired customers see language that tries to win them back.”

But with third-party data obsolescence in about two years, third-party data-based activities will continue as usual until the rug is ripped off.

“As long as there’s a product that you can sell for a price that makes sense and people want to buy it, then go for it,” said Carl Leskinen, CEO of Burt Intelligence. “It’s business as usual until the lights go out. “

Content worth signing up for

Obtaining first-party data should be easier for publishers. Consumers are opting for multiple subscription services, which makes the opportunity ripe for first-party data collection, Leskinen said. “Anyone who isn’t thinking about how they could build a subscription business out of their products should probably start,” he said.

On-demand formats like podcasts and CTV are on the rise for a reason. Publishers need to respond to changing audience demands, like creating a podcast or video content, to make sure they’re delivering the best possible product.

“We’ve all changed our behaviors over the past 18 months to not be in such a programmed environment,” said Kevin Hartbarger, DTC strategist for Publicis Health Media, making it important for traditional media platforms to find opportunities in video or audio. content of the request.

The continued influence of e-commerce

The influence of e-commerce is so strong that it will become more difficult to distinguish between publishers and retailers in the years to come.

“More traditional publishers are trying to implement the e-commerce method to track user behavior,” said DanAds CTO Johan Liljelund. “When we look in two years, what kind of editors will we have? Companies like Walmart with the most customer data will want to capture more of the supply chain, and they will take control of much of the advertising industry. “

Marketers also borrow from media companies. “The line between buyers and sellers has been blurring for years,” said Leskinen of Burt Intelligence. “It’s going to be difficult to tell a marketer from a publisher. Both have Instagram accounts that they create content for. Best Buy runs Samsung ads on its web page. Every business becomes a media business.

Consolidation and IPOs

High-profile mergers and acquisitions have revolutionized the digital media sphere in 2021.

Some examples include Dotdash’s $ 2.7 billion purchase of National Media Group of Meredith, Axel Springer buying Politico for $ 1 billion, the acquisition of Complex by BuzzFeed before its IPO, Group Nine and Vox Media. meeting, and Future plc adding Mozo, Marie Claire US and Dennis Publishing to its portfolio.

Comic: Oh what fun

Will the consolidation trend continue in 2022? All signs indicate yes. Several digital media giants, including Forbes, Vox Media and Reddit, are targeting IPOs in the near future. Acquisitions present an interesting option to increase the valuation of a company upstream of a public offer. Consolidation also tends to create more profitable publishing platforms that have money to invest in improving their content and the ad buying experience.

“This [consolidation] will help solve a structural problem that has been overlooked for the past decade: quality digital advertising cannot exist without quality media environments, ”said Alessandro De Zanche, Audience and Monetization Consultant. Quality media environments prioritize “superior content and user experience, which requires media owners to be autonomous in order to afford the investment,” he added.

Upcoming acquisitions

As publishers seek to maximize profitability, they may put pressure on intermediaries in the advertising supply chain or consider purchasing or building their own bespoke solution. Publishers who can afford it could develop their own in-house ad serving technology or acquire outside ad technology companies.

Building internal technology stacks allows publishers to monetize user data without resorting to external service providers to link KPIs to specific user IDs through third-party cookies. Anyway, this way of doing things will soon be obsolete.

“The desire to remove middlemen and the tax from the advertising ecosystem is at the forefront of creating efficiency,” said Chad Engelgau, CEO of Acxiom, with the caveat that it must be done. with respect for private life.

The Washington Post’s Zeus technology has been proven successful and has been adopted by a wider network of publishers.

However, publishers have always been more successful in developing their own bespoke in-house technology rather than acquiring outside companies.

For example, after AT&T acquired Xandr in 2016, its content arm, WarnerMedia, was never closely tied to Xandr, and Xandr was eventually sold to Microsoft. News Corp sold Unruly after dipping its toes into ad tech, and Meredith sold Time Inc.’s ad tech ambitions with Viant. Businesses have survived – but not married to a content business.

However, when media brands partner up, they can reach out to more audience niches and reach a scale that advertisers can take notice.

“A strong future for media brands lies in two scenarios,” said De Zanche. One is to have huge reach in a given country. The other prerequisite for success is strong execution: “consistency of standards, formats, practices, data, processes and ease of doing business”.

Here are bigger, better, and results-driven media companies in 2022.

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5 Best Web Development in Baltimore, MD Fri, 31 Dec 2021 20:07:37 +0000

Below is a list of the best and top web developments in Baltimore, Maryland. To help you find the best web development located near you in Baltimore, MD, we’ve put together our own list based on this list of evaluation points.

Baltimore, MD’s Best Web Development:

Top Rated Web Developers in Baltimore, Maryland are:

  • FreshySites – professional web design in the heart of Baltimore, MD.
  • PiP encoders – renowned for their design skills and technical capabilities in web design and development in Baltimore.
  • Prositely – where professional websites are easily created.
  • Codemon – create practical e-commerce solutions that work for your brand.
  • Interactive Web Adventure – your web and mobile solutions are the specialty of Adventure Web.


5 Best Web Development in Baltimore, MD

FreshySites is a full-service in-house web development company based in Baltimore. This web development company strives to provide efficient and good looking design and service. FreshySites specializes in web development, WooCommerce and WordPress. The other services include website design, SEO, social media, and more. Their team is made up of diverse creatives who have experience and knowledge in different facets of marketing and online media. These specialists pride themselves on working hard and efficiently to produce exemplary products. Customer service is also top notch which makes FreshySites an attractive business for customers looking for web development services in Baltimore.

Web Development, Website Design, SEO, Online Marketing, Email Marketing, Copywriting, Social Media

Address: 924 E Baltimore Street, Unit 302, Baltimore, MD 21202
Telephone: (443) 478-3820

I had absolutely no experience with web design. Binh and his team were patient and really good at explaining everything. They were so helpful! Our website looks fantastic! Thank you! – Tammy Heflin

PiP encoders

The Best Web Development in Baltimore, MD

PiP encoders provides excellent web development services in and around Baltimore. This web development company has worked with some of the biggest companies around the world. PiP Coders brings you decades of experience when you decide to work with them. They have a team of talented, creative and experienced specialists from different branches of the industry. These specialists have the motivation and passion to make sure they present you with the best possible product that you are looking for. They work hard and will always go the extra mile for every client they work with. So, if you are in need of a reliable web development agency in Baltimore, be sure to consult PiP Coders for your web development needs.

Web Development, Website Design, SEO, Online Marketing, Email Marketing, Copywriting, Social Media

Address: 1014 West 36th Street, Baltimore, MD 21211
Telephone: (410) 499-5937

I contacted PiP Coders because a friend recommended them even though we are based in New Jersey. After dealing with our usual guys it was like a breath of fresh air. And he didn’t charge us! I will definitely put more business in their way. – Milo Bamoo


Baltimore, MD Best Web Development

Prositely offers professional website development services and more. This Baltimore web development service provider offers unique and customized websites for entrepreneurs and businesses in Maryland. Prositely’s services include website design and development, web support plans, local SEO, and logo design. Their team of web developers and designers are some of Baltimore’s best and most experienced project managers. They are knowledgeable, reliable and will go a long way for you and your project. So if you need a reliable and experienced web developer, check out Prositely today to see if it meets your needs.

Web Development, Website Design, SEO, Online Marketing, Email Marketing, Copywriting, Social Media

Address: 915 S. Wolfe St. # 350 Baltimore, MD 21231
Telephone: (410) 746-7926

Prositely is a great company to work with! Within days of our initial consultation, they developed and launched an amazing website for my writing business. A professional, attractive site and, above all, very effective in attracting new businesses. I highly recommend their services! -Steve Janowiak


Best Web Development in Baltimore, MD

Codemon provides top level web development and e-commerce services in Maryland. This web development service provider offers practical solutions to complex problems. Codaemon has helped countless businesses grow their businesses online by providing them with the necessary tools they can use to be successful in e-commerce. They have a team of creatives who are knowledgeable and experienced in all areas of ecommerce and website design. These experts will go above and beyond to make sure your project runs smoothly and takes your business to a whole new level. Need a web developer in Baltimore? Codaemon is a top choice to consider for your needs.

Web Development, Website Design, SEO, Online Marketing, Email Marketing, Copywriting, Social Media

Address: 1401 Severn St, Baltimore, MD 21230
Telephone: (443) 718-0003

I am currently a Codaemon client for several showcase projects and am constantly impressed with the quality of work they produce. It is very easy to communicate with the team and they find creative ways to solve challenges. I keep increasing the amount of work I send them. Highly recommend! – Michael Fosselman

Interactive Web Adventure

Baltimore, MD's Best Web Development

Interactive Web Adventure is a web development agency that offers quick and easy solutions to your needs. This web development agency offers services like marketing, app development, custom web development, SEO, etc. Adventure Web Interactive knows that an online presence is important to the success of a business. Their experts and specialists know this and have all the tools you need to help you succeed in today’s business world. They will always go the extra mile and work hard to make sure that after you work with them your business is on the next level. Need a web developer to help you improve your online presence? Adventure Web Interactive is a great option in Baltimore.

Web Development, Website Design, SEO, Online Marketing, Email Marketing, Copywriting, Social Media

Address: 757 Frederick Road, Suite 301 Baltimore, MD 21228
Telephone: (410) 788-7007

I have been using the ADVP (AWI) team for over three years now. The program they suggested and the results we got were phenomenal! I would highly recommend them to anyone, and I have! – Dean Landers

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Top 25 of 2021: our most popular posts of the year Thu, 30 Dec 2021 21:46:04 +0000

On January 25 of this year, we published an article by contributor Sig Ueland. He discussed the rise of drone delivery and suppliers at the forefront of this technology. “8 Commercial Drone Delivery Companies” became our most read article in 2021.

Sig returned to transporters without humans six months later, targeting robots rather than drones. Sure enough, “10 Autonomous Robots for Last Mile Deliveries” made it into this top 25 list, ranking at number 8.

2021 marked the tenth year of publication of Sig’s work. He’s a screenwriter and, for us, an expert in ecommerce resources.

Carolyn Nye, our email marketing guru, first contributed in 2010. Her June 2021 article described an upcoming privacy change in Apple’s iOS software that would revolutionize email performance measurement . “Apple’s iOS 15 will change email marketing,” Carolyn’s post is the first of three iOS 15 posts on the list.

Sig and Carolyn are part of our line of top contributors – collectively the top ecommerce copywriters. all over.

In “Happy Christmas,” John Lennon wrote, “And so it’s Christmas, and what have you done? What we have done in 2021, we hope, is improve your business, your work and your life. It’s our mission, after all.

Without you, our readers, there is no convenient e-commerce. At the end of our 16th year, all of us here, thank you.

Top 25 in 2021

8 commercial drone delivery companies

The development of autonomous drone technologies has exploded over the past five years. New FAA Rules Anticipate Commercial Drone Industry in US Here is a list of companies at the forefront of advancing drone delivery. Read more…

20 new free commercial fonts for 2021

Adding a new font to your ecommerce site can create a fresh and unique look. Here is a list of fonts released over the past year. All are free for commercial use, although several belong to larger premium font families. Before using a font, be sure to check its terms. Read more…

Apple’s iOS 15 will change email marketing

Apple recently unveiled its iOS 15 software, which will be released this fall. Most of the new features focus on privacy, data tracking, and user security. Two features, “Mail Privacy Protection” and “Hide My Email”, will have a huge impact on email marketing. Read more…

Dr. Squatch Reaches $ 100 Million With Natural Soaps For Men

Jack Haldrup’s company Dr. Squatch sells its own natural soaps and other men’s grooming products. Revenue in 2020 was around $ 100 million, after exploding by $ 5 million just 18 months earlier. How does a business go from $ 5 million to $ 100 million in 18 months? I asked him this question and many others during our recent conversation. Read more…

China dominates e-commerce

In China, a dull gray Mao costume was once the obligatory attire for both men and women. Not anymore. The country is on track to become the world’s largest luxury clothing market by 2025. With a population of 1.4 billion in 2020 and a thriving middle class with an appetite for foreign luxury goods, China dominates e-commerce. Read more…

17 free design tools for 2021

Here is a list of free tools for designing a website, social media ad, logo, infographic, etc. There are editing apps, resource libraries, and tools for finding the right font and color scheme. All of these are free, although several also offer premium plans with extended functionality. Read more…

5 content marketing ideas for February 2021

Content marketing for your business in February 2021 could cover the obvious, like Valentine’s Day, and the obscure, like Ice Cream for Breakfast Day. Content marketing is the act of creating, publishing, and promoting content for the purpose of attracting, engaging, and retaining customers. Read more…

10 autonomous robots for last mile deliveries

The future is here, in a way. Companies have staked out cityscapes to test stand-alone, last-mile street delivery systems and mobile food delivery robots on campus sidewalks. Here is a list of companies developing robots and autonomous delivery systems. Almost all of these companies currently have live beta programs. Read more…

Quick update of US CAN-SPAM requirements

New consumer privacy laws in the United States and elsewhere apply to many forms of digital promotion, including email marketing. It is therefore worth revisiting the requirements of the CAN-SPAM Act of 2003, which sets rules for the use of commercial e-mails to recipients based in the United States. Read more…

12 WordPress plugins to sell digital downloads

WordPress is a versatile content management system with nearly 60,000 plugins available. If you want to sell videos, PDFs, photos, software, or other digital products, there are plenty of plug-in tools to help you out. Here is a list of WordPress plugins to sell digital downloads. Read more…

Digital payments in China are cheap and convenient

In “China dominates e-commerce,” contributor Marcia Kaplan discussed the country’s innovation in online shopping. Equally innovative are digital payments in China. I’ll discuss what this might mean for North American merchants in this article. Read more…

Shopify announces online store 2.0 plus

At its “Unite” event on June 29, Shopify announced significant changes to its e-commerce platform aimed at improving performance, usability and developer empowerment. The company also announced a new revenue sharing model, giving app and theme creators 100% revenue up to $ 1 million per year. Read more…

Amazon strengthens its own delivery service

Amazon Logistics provides shipping services to third-party sellers regardless of the sales channel. The program, called Multichannel Fulfillment, is available to merchants who use Fulfillment by Amazon. Read more…

Ridge Wallet Reaches $ 50 Million Through Influencer Marketing

Ridge Wallets launched via a Kickstarter campaign in 2014. Ultra-thin, metal-coated, with RFID protection, the wallets are extremely popular in the United States, with $ 50 million in sales in 2020 alone. Influencer Marketing has been the source of much of the growth. Sean Frank is the COO of The Ridge. Read more…

All about Amazon Marketplace sellers

Amazon Marketplace sellers are diverse, spanning many countries, age groups, and reasons to participate. The following is a summary of the demographics and psychographics of sellers. Read more…

12 tools for YouTube search optimization

YouTube is the second most visited website after Google. Success on YouTube requires compelling videos, but it’s just as important to optimize them. Fortunately, there are tools to help you out. Here is a list of tools to optimize your video content on YouTube. Read more…

13 free video editors from basic to advanced

The right software can help create compelling videos, clips, or product ads to share on YouTube, Facebook, Instagram, or anywhere else. Many free video editors offer basic, easy-to-use features along with advanced tools and effects for professional quality. Here is a list of free video editors. Read more…

Using TikTok for Ecommerce Marketing

TikTok is a newcomer to the social media world, having launched as in 2016 in Beijing, China. Once considered a fleeting phase, TikTok now has over 200 million downloads in the US and 2 billion worldwide. It is one of the most downloaded applications on Google Play and the Apple App Store. Read more…

9 cloud storage services with encryption

As businesses move their sensitive data to the cloud, security is becoming a growing concern. However, many cloud storage platforms now offer sophisticated encryption features at minimal cost. Here is a list of secure cloud storage platforms. Read more…

14 brands on TikTok, for inspiration

Recent TikTok articles by contributor Kaleena Stroud help marketers produce videos on this platform and drive sales. Plus, following the TikTok tactics of big brands can generate ideas for your own promotions. Here is a list of the best brands on TikTok to inspire your production and marketing. Read more…

11 TikTok Video Ideas For Traders

You downloaded TikTok and browsed the videos. Now you are wondering what content to create for your ecommerce business. There are many types of videos that can be used to attract prospects without dancing in front of the camera. Here are 11 ideas for all types of traders. Read more…

Apple’s iOS 15 Could Improve Email Marketing

When released this fall, Apple’s iOS 15 may make it harder to capture some email marketing metrics, which could improve performance. On June 7, 2021, Apple described some of the new privacy features it would offer in its upcoming operating systems for iPhone, iPad, Apple Watch, and Mac computers. Read more…

Will social commerce disrupt retailing in the United States and Europe?

Social commerce in China combines content, chat, live streaming and sharing with in-app retail shopping, blurring the lines between social media networks and online stores. China’s e-commerce style is so successful that it has the potential to disrupt retailing in the United States and Europe. Read more…

6 Steps to Prepare Email Marketing for iOS 15

Apple’s iOS 15 release this fall will likely change email marketing. Among the updates is the ability for Apple Mail users to upload external images privately, blocking email marketing platforms from tracking openings. I addressed the release last month. Read more…

SEO for Google Shopping

Google has a rich history of services for e-commerce products. The first was Froogle. Then Google Base absorbed Froogle. Both have provided marketers with a method to let Google know about their products in order to improve visibility in organic search results. Read more…

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Subscribe – TNT Magazine Tue, 21 Dec 2021 19:55:54 +0000

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Types of digital marketing campaigns explained Mon, 20 Dec 2021 07:13:31 +0000

Digital marketing campaigns have been an integral part of the marketing world for many years.

It has become increasingly important as the consumption of digital media has increased and traditional advertising methods have started to lose their effectiveness. Digital marketers are constantly coming up with new ways to market products through various channels, which is why there are so many different types of digital marketing campaigns. This article will go over some common types of digital marketing campaigns and explain how they work.


Search Engine Optimization (SEO)

SEO is one of the most popular forms of online advertising because it targets people who are actively searching for your product or service on search engines like Google or Bing. As long as you produce quality content with relevant keywords, the search engine algorithms will rank your website higher on the results page. According to the experienced digital marketers behind Local Digital, this can be a great way to gain visibility for your brand, but keep in mind that it’s not as easy as it sounds. There are plenty of SEO tactics you need to know about and new ones are popping up all the time, so be sure to do your research before attempting this type of campaign.

Paid advertising

You also have the option of doing PPC (Pay-Per-Click) advertising on search engines like Google or Bing. As long as you produce quality content with relevant keywords, the search engine algorithms will rank your website higher on the results page. This can be a great way to gain visibility for your brand, but it can get expensive if you’re not careful. Be sure to research the different types of PPC advertising before choosing one, and always use a good tracking tool to measure your results. This way you will know whether your campaign is profitable or not.

Content Marketing

There is also content marketing. This type of campaign is all about creating valuable content that will grab the attention of people interested in your product or service. You can do this by creating blog posts, articles, videos, or infographics that are relevant to your target audience. Once you’ve created great content, you need to promote it through social media and other online channels. It will help you attract new customers and improve your website SEO ranking. For this digital marketing campaign to be successful, you need to make sure that your content is original and of high quality.

Email advertising

Email marketing is the process of sending targeted emails to people who have signed up for your mailing list. The goal is to get them to buy your product or service by providing them with valuable content and / or offers. This type of campaign can be very effective if done right, but you shouldn’t send too many emails or people will unsubscribe and stop taking your business seriously. Keep in mind that different types of email advertisements, such as videos, text, or images, can all be effective depending on the type of product you are selling. It is therefore important to do A / B tests before launching a new campaign.

Social Media Marketing (SMM)

SMM is the process of using social media platforms like Facebook, Twitter, and LinkedIn to generate leads and sales for your business. The idea is to create compelling content that will grab attention and encourage people to share it with their friends. This type of marketing can be very effective if done correctly. One of the most important things you need to pay attention to is the demographics and psychographics of your audience. If you don’t know who they are, it will be difficult for them to relate to or trust your brand. This can have negative effects on your campaign, so make sure this information is correct before launching your SMM strategy.

Social brand marketing is a type of SMM that involves the process of building a strong social media presence for your business in order to build trust and loyalty among customers. This type of campaign also usually involves creating high quality content relevant to your target audience and sharing it through various social media channels. It can take a lot of time and effort to get it right, but if done right, it can be a powerful tool for customer retention and engagement. In this case, what you need to remember is to always be authentic and try not to go overboard in promoting your product.

Unlike branded social marketing, brand advocacy is all about getting customers to actively promote your product or service on their own. This type of campaign usually involves setting up a referral program that will encourage your existing users to advertise what you are doing. You can also encourage them by offering them exclusive discounts and rewards for referrals. This type of marketing is becoming more and more popular because it is a great way to get organic leads that can turn into sales. Just make sure you have a good referral program in place before launching this type of campaign.

Digital PR campaigns

There are also digital PR campaigns which work very similar to traditional PR campaigns except that they focus on using online channels such as blogs, news sites, and forums, to name a few, to grab the attention of reporters who will write about you for their audiences. As with any other type of campaign, the PR part is just as important as the digital marketing side. It is also essential that you know who your target audience is before launching this type of strategy as it will be most effective if they are active online and interested in what you have to say. This can increase traffic to your site, which ultimately leads to an increase in the number of leads and sales.


In conclusion, there are many types of digital marketing campaigns. This is just a quick overview of the different types of digital marketing campaigns. You can use any of them to promote your product or service. Just make sure you do your research first and understand what each type entails before you start anything new.

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How and why Peloton quickly walked away from actor Chris Noth Sat, 18 Dec 2021 15:46:40 +0000

Peloton’s response to an emerging crisis situation highlighted an important good practice in crisis management: don’t wait to respond to a crisis. The faster you react to the situation, the sooner you can put the emergency behind you.

That’s exactly what Peloton did earlier this month. Twice.

What they did, why they did it, and how they did it provides important lessons in crisis management for business leaders.

Crisis n ° 1

According to New York Times, Peloton removed its online ad featuring actor Chris Noth after Hollywood journalist published an article in which two women accused the actor of sexual assault.

In a statement, Peloton said, “Every charge of sexual assault must be taken seriously. We weren’t aware of these allegations when we featured Chris Noth in our response to HBO’s reboot. Sex and the city. “As we seek to find out more, we have stopped promoting this video and archived associated social posts. “

Said nothing Hollywood journalist that “the accusations made against me by people I met years, if not decades ago, are categorically false. These stories could be from 30 years or 30 days ago – no always means no – that’s a line I haven’t crossed.

“The encounters were consensual. It’s hard not to question when these stories came out. I’m not sure why they are resurfacing now, but I know this: I didn’t assault these women,” he added.

“The peloton sets a good example”

Dan Ni is the Founder and CEO of the Email Marketing Automation Platform He observed that “Peloton set a great example with their instant and clear response to the sexual allegations that surfaced. He showed how their company has zero tolerance for such behavior and their complete and instantaneous dissociation by issuing a clear and firm statement and removing the ad set. [as] a precedent for others to follow.

“This whole situation is a great example of how to react to a crisis. The first response and the action that follows the response sets the tone for the future … is the most crucial point of a crisis. And the peloton’s response teaches us how [your response time] is. The longer you wait, the more justification you will need, ”he said.

Crisis n ° 2

Ironically, the ad that was withdrawn was in response to a crisis days earlier that also involved Peloton.

According to Variety, “In the first episode of HBO Max Sex and the city reboot, Mr. Big (Chris Noth) dies of a heart attack after completing his 1,000th outing in a Platoon class led by his favorite instructor, Jess King. Shortly after the show aired, Peloton’s stock plummeted.

The fitness company got into spin control, releasing a statement from its cardiologist who insisted Big’s death should not be attributed to training but to his’ extravagant lifestyle – including cocktails, cigars and large steaks “.”

“An intelligent movement”

Aaron Gordon is a partner at Schwartz Media Strategies, a communications and public affairs firm. He said: “With its flagship in the throes of a crisis, Peloton has made a smart move by quickly bringing actor Chris Noth into the fold and pushing the tale of Mr. Big’s disappearance onscreen away.

“Peloton’s marketing campaign has found the right tone, reminding everyone that Sex and the city is indeed a work of fiction and that no actor was injured during the making of And just like that.

No time for due diligence

Gordon said: “[The] The problem is, Peloton’s quick reaction meant the company didn’t have time to do due diligence and the plan backfired when Noth was publicly accused of sexual abuse days later, forcing the company to do an about-face.

“This turn of events reinforces the importance of fully evaluating a potential partner before a company attaches its wagon to its personal brand. Peloton’s instincts to change the narrative quickly and creatively were there, but these decisions should not be made in a hurry, ”he said.

Learn from another crisis

Peloton is no stranger to crisis situations. Indeed, their swift response to Noth’s situation showed what they may have learned from their belated and criticized response to a self-inflicted crisis earlier this year.

In May, I reported that “several weeks ago the United States Consumer Product Safety Commission (CPSC) issued an ‘urgent warning’ for Tread + and Tread treadmills manufactured by Peloton, urging people to stop using the products immediately. The home fitness company announced on Wednesday that it was recalling the exercise equipment.

According to New York Times, the recall came less than a month after Peloton fought the U.S. Consumer Product Safety Commission, warning dozens of injuries and the death of a child were related to the machines. “Peloton is offering a full refund for the $ 4,295 machine with a 32-inch touchscreen that allows runners to train with the help of instructors,” according to the newspaper.

In a statement posted on the company’s website, Peloton CEO John Foley said, “I want to be clear, Peloton made a mistake in our initial response to the Product Safety Commission request. consumption to recall the Tread +. We should have engaged more productively with them from the start. For that, I apologize.

“Today’s announcement reflects our recognition that by working closely with the CPSC, we can increase our members’ safety awareness. We strongly believe in the future of connected home fitness and are committed to working with the CPSC to set new industry safety standards for treadmills. We have the desire and the responsibility to be an industry leader in product safety.

Advice to business leaders

  • Don’t wait to respond to an emerging crisis.
  • Tell people what you did in response to the crisis and how and why you did it.
  • Learn from the successes and mistakes of how other businesses and organizations respond to their own crisis situations.
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Advancement Director job at Frontier Nursing University Thu, 16 Dec 2021 20:04:03 +0000

Reporting to the President, the Director of Advancement is responsible for identifying and developing strategic partnerships and opportunities that will advance FNU’s mission. This includes coordinating relationship building to raise the profile and involvement of UNF in the advanced practice midwifery and nursing profession, among peer institutions, among aligned nonprofits. the mission in the academic field and with high-level people or stakeholders. The Director of Advancement works closely with the President to plan and implement a fundraising strategy to build the endowment and raise funds for the organization’s budget in accordance with the mission and objective of the FNU. Key responsibilities include designing and implementing the comprehensive annual fundraising plan, creating and implementing the UNF strategic communications and marketing plan, and serving as a member of the President’s cabinet. This position leads a team responsible for the following advancement functions: development, alumni relations, external affairs, grant management, marketing and the FNU messaging program.

Supervisor’s responsibility

    This position has direct management responsibility and oversight of the Advancement Office.

Duties and Responsibilities

    Develop and implement, monitor and refine, in collaboration with the President and advancement staff, strategic organizational initiatives to achieve revenue goals, cultivate new perspectives and increase overall funding. Identify, pursue and cultivate strategic relationships and partnerships with individuals and entities designed to advance the mission and vision of FNU.

      Coordinates relationship building to raise the profile and involvement of UNF in the advanced practice midwifery and nursing profession, among peer institutions, and among mission-aligned nonprofits in the academia, and with high-level individuals or stakeholders.

    Develop and implement donor management strategies, including the management of major organizational donations and the proven donor program.

      Manage the organization’s donor pipeline, including identifying, qualifying, cultivating and soliciting major gift leads for UNF fundraising priorities and overseeing the cultivation, solicitation and stewardship activities of others, while providing timely reports on activities.

    Use best practices to oversee the planning, coordination and implementation of all annual, special and capital fundraising activities, including events and programs, committee meetings, marketing and reporting ‘step, in order to achieve fundraising goals. Get major, capital and planned gifts, as well as advanced annual giving and endowment support. Oversee federal and private grant programs, including research, proposals, grant administration and reports. Manage the direction and coordination of relations with the Board of Directors, in particular by collaborating on sponsorships and associated fundraising activities. Create and lead the planned giving program, including preparing direct and planned giving proposals, developing marketing materials and creating reports. Responsible for the overall budget of the Advancement Office. Work with the Executive Vice President of Finance and Facilities to identify and organize component and gift classification, reporting and overall database optimization. Oversee the messaging program coordinator by helping to guide the annual messaging program plan and developing strategies for involving former messengers in the work of FNU. Oversees the creation and implementation of FNU’s strategic marketing and communications plan, including print and digital communications, email marketing and social media. In collaboration with the Director of Marketing and Communications, develop and implement strategies to position Frontier Nursing University as a leader in distance learning for advanced practice nursing and midwifery and demonstrate the impact of graduates on the communities they serve. Oversee the design, production and distribution of annual reports, newsletters, direct mail, marketing materials, signage and other marketing materials. Oversee public relations functions including management of contract PR / media professionals and development of key messages. Serve as a member of the President’s cabinet participating in the institutional planning of the UNF with an emphasis on the development of programs that strengthen the profile and financial resources of the UNF. Serve as the advancement liaison with the Board of Directors and the Advancement Committee. Actively participate in the advancement profession to keep Frontier visible among peer higher education institutions. Adhere to elements of the mutual aid culture Provide service to the University through activities such as participation in the shared governance of the UNF (e.g. committees, working groups), activities sponsored by FNU (eg charity campaigns, community awareness activities) and / or service to the profession (eg presentations, work of the organizing committee of the profession). Engage the anti-racism objective of the FNU in all activities. Act periodically as the representative of the FNU in an official capacity. Other relevant and appropriate tasks assigned.

Skills / abilities required


      Demonstrated ability to create a culture of philanthropy within an organization. Strong communication and interpersonal skills, ability to maintain relationships. Proficiency in the organization and prioritization of tasks in a rapidly changing environment;
  • Knowledge of customer service.
  • Additional experience in fundraising, donor relations and marketing.

Education and experience


      Bachelor’s degree from an accredited higher education institution required, Masters preferred. Ten (10) years of experience in non-profit fundraising with in-depth knowledge of fundraising principles. Supervisor experience of a 3+ department and external consultants. Experience working with donor database and reporting software.
  • Master’s degree from an accredited higher education institution preferably.
  • Higher education fundraising experience.
  • Graduate diploma or complementary professional certification.

Hierarchical relationship

    This position reports directly to the President of the FNU.


    This position will work primarily in Versailles, KY and is eligible for remote work. Some evening and weekend work is required. Travel within and outside the requested State.

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