Clickthrough focuses on speed with a new website


Clickthrough has been providing cutting edge search marketing services since 2009, with a focus on helping New Zealand eCommerce websites and stores achieve lasting results. Wanting to make sure they could build websites that deliver results, they’ve worked hard behind the scenes to make their website more user-friendly.

According to Clickthrough chief motivator Glen Maguire, the Clickthrough website needed to move in the direction of delivering a better and faster website experience for mobile browsers in anticipation of Google’s Core Web Vitals update. in June 2021.

“A review of our website’s Conversion Rate Optimization (CRO) in March highlighted a few key usability issues that were preventing users from finding what they were looking for. For example, the website was loading way too slowly for smartphone users, which is also crucial for organic search rankings. We knew we had to act quickly, as Google is releasing a major update in June 2021, which will penalize sites with slow loading speeds. “

“We completed our website transition in May and are delighted with the results we have seen. The site now regularly achieves a load speed of over 90% for mobile and desktop browsers. Before the relaunch, we achieved a score of less than 30% on mobile. We’re also happy with the initial increase in organic rankings we’re getting with the new site. “

Clickthrough wants to lead by example, showing new and existing customers the importance of fast load speeds, especially with such a big update along the way. If you are interested in learning more about Clickthrough’s search marketing services, or if you want to know how they can help you prepare your website for the current Google Core Web Vitals update, contact Clickthrough Digital today. ‘hui.

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