Creatively manage your organization’s social media strategically

Tiffany ESPOSITO

This month we hosted our first-ever digital marketing course on Facebook. Our first group of Solopreneurs learned the importance of supporting your organization’s Facebook page, how often and what content to post, explored the Meta Business Suite, and even set up a fake Facebook ad.

Now, SWFL Inc. is excited to open registration for our next Instagram and TikTok Digital Marketing course. Hosted by SWFL Inc. Marketing and Communications Coordinator Jenny Parrish, she will explain how to strategically manage your organization’s Instagram and TikTok in collaboration with each other.

As Instagram continues to roll out tools to help businesses succeed, it’s critical for us to use and understand them. With the right marketing strategy, businesses can use Instagram to promote their products and services, build their brand, increase sales, and generate new leads. Plus, TikTok is a fantastic tool for businesses to reach new leads, show the creative side of your business, add humor to your posts, advertise, and have fun!

The Digital Marketing Class on Instagram on TikTok will take place on Tuesday, March 8 from 8 a.m. to 9 a.m. in The Hub. To register or for more information, visit www.swflinc.com/events/digital-marketing course-march-8. You can also contact Sara Freck, Events and Marketing Coordinator for SWFL Inc., at [email protected] The cost of the course is $50.

At SWFL Inc., we aim to build better businesses by providing the resources needed to succeed. The growth of better businesses will in turn lead to the growth of a better Southwest Florida, where businesses and people thrive. That’s why we started our digital marketing courses. They were created in collaboration with our Solopreneur Package.

Designed for entrepreneurs and do-it-all business owners, the package will give you access to our digital marketing courses for the rest of the year, which include LinkedIn and Twitter, Canva, email marketing, blogging and more. Solopreneurs will also have access to our Business Owners Sharing Solutions (BOSS) events, where attendees will gain valuable Q&A insights from fellow business owners in the growing market.

In addition to the above for $495 per year, the Solopreneur package will give business owners access to an enhanced business listing in our directory, so your business stands out online. For more information, visit SWFLinc.com/membership/solopreneur. ¦

About Madeline Powers

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