Social media for many of us has become an essential part of our daily life. While social media has many positive attributes, at times it can be a very toxic environment. This was recently illustrated by retired French footballer Thierry Henry leaving social media due to cyberbullying and racism.
To mark and celebrate Social Media Day on June 30, 2021, Reboot Online used online analytics tool Ahrefs to determine which citizens of countries are most likely to leave social media based on leading online research indicating their clear intention to quit social media.
Reboot Online categorized and aggregated recurring Google searches consistently by individuals on social media output such as “how to remove social media”, “how to remove Facebook”, “how to remove Instagram”, “how to remove Tumblr”, ” how to remove TikTok “,” how to remove Twitter “and” how to remove Snapchat “as online searches which mean most users” wish to leave social networks.
Reboot Online found that Americans are the most likely to quit social media with an average of 1,134,400 online searches per month indicating their intention to quit social media for good. This equates to 36,594 searches online each day. Put in the context of the number of active Internet users in America (312,320,000), this equates to 0.363% of American Internet users wishing to leave social networks.
India comes in second, as there are an average of 497,940 online searches per month by Indians reporting their desire to quit social media.
Table 1: Analysis of Reboot Online data on citizens of countries most likely to quit social media based on leading online research
The UK is in third place as there are an average of 308,850 searches online each month from Brits demonstrating a desire to quit social media for good. If we consider the number of active Internet users in the United Kingdom (65,001,016), 0.475% of British Internet users wish to leave social networks each month.
Canada (109,120 online searches) and Australia (97,060 online searches) are among the other countries where there are more than 90,000 online searches per month of citizens indicating their ambition to leave social media in a foreseeable future, ranking fourth and fifth respectively.
At the other end of the spectrum, in 20th place is Spain with an average of 3,330 online searches per month from Spanish citizens demonstrating their aspiration to leave social media for good. If we consider the number of active Internet users in Spain (42,400,756), 0.008% of Spanish Internet users wish to leave social networks each month.
Here are some tips to limit the use of social media:
Disable push notifications. As soon as our phone makes a sound, we are immediately attracted to it. Push notifications attached to social media apps could be disabled, and to reduce social media consumption it would be wise to do so. Less notification sounds and lights through social media apps is more than likely to impact your productivity and focus position.
Daily social media detox. Set a daily goal where you delegate at least an hour a day when you’re awake so you don’t use social media at all. It can be in the morning, at lunch or in the evening – whatever time slot works best for you. It’s a great way to detach yourself from social media and reduce your addiction to it. Maybe at this time of day you find a hobby that doesn’t involve staring at a screen.
Take a productive approach. With social media, it can be easy to get caught up in unnecessary debate or focus on funny memes / videos. But why not make your time on social media productive? There are a ton of educational influencers in various fields such as finance and tech, so why not follow the ones that really interest you and absorb their content to gain valuable insight.