Dragon Mart, the world’s largest Chinese mall outside of mainland China, announced the launch of the Dragon Mart mobile app, an end-to-end transactional shopping platform that allows users to purchase wholesale items directly from the app.
Nakheel and DP World’s strategic initiative is an extension of Dragon Mart’s omnichannel model and comes after the successful launch of Dragonmart.ae in Q4 2020. Bringing wholesale bargains to customers’ fingertips – at a discount of 20% for new customers throughout the month of July. 2021 – The Dragon Mart app is an extension of the website, offering more than 70,000 competitively priced products in key categories including home, garden, furniture, renovations, tools and more. Designed to connect Dragon Mart retailers with customers in the UAE and beyond, the app promises to deliver a seamless and convenient shopping experience and contactless delivery within 48 hours.
Omar Khoory, Director of Assets and Hospitality at Nakheel, said, âIn September 2020, we digitized the largest B2B and B2C wholesale marketplace with the launch of Dragonmart.ae. Today, we’re bringing Dragon Mart even closer to the consumer, launching a mobile app with thousands of products available to customers at their fingertips. As one of the region’s leading online retail markets, the UAE continues to foster an environment that supports the growth of e-commerce, which will allow our new app to thrive. By championing the government’s vision to accelerate digital adoption, we will continue to design new ways to help connect our wholesalers with customers around the world.
Mike Bhaskaran, Group COO, Digital Technology and Logistics, DP World, said the launch of the Dragon Mart app represents another key milestone in the brand’s journey to digital transformation.
âCovid-19 has brought about significant changes in the shopping industry, and as a brand that places digital innovation at the heart, we wanted to take this step to meet the evolving demands of SMEs as well as consumers. By leveraging our smart logistics and value-driven offering, we will provide a strong and transparent platform that aims to enhance the customer’s shopping experience and support merchants’ growth aspirations, âa- he declared.
The Dragonmart app is available for download from the Apple Store and the Google Play Store under Dragonmart. New customers will receive up to 20% off their purchases until July 31, 2021.