With email marketing, it’s cheaper to keep a customer than to get a new one!
LAKEWOOD, NJ, United States, June 14, 2021 /EINPresswire.com/ – EarningCoach Marketing is a full-service New Jersey-based marketing agency that has made its mark helping professionals in the United States and Canada achieve their business goals. For more than a decade, the digital marketing agency has been using website Google design, search engine optimization, pay-per-call, video marketing and reputation management services. The agency is now adding email marketing for professionals to its repertoire.
Many businesses spend their advertising dollars trying to attract new businesses while neglecting their current customer base. EarningCoach Marketing’s new email marketing service is designed to increase ROI by targeting a company’s current customer base and connecting with those most likely to redo a purchase or make an appointment. Marketing Metrics shares that businesses have a 60-70% chance of selling to loyal customers, while the chance of selling to a new prospect is only 5-10%. Likewise, Emmett C. Murphy and Mark Murphy’s Leading on the Edge of Chaos: The 10 Critical Elements for Success in Volatile Times reveals that 80% of future revenue will come from 20% of a brand’s existing customer base.
New customers are always welcome, but returning business is the key to longevity! When businesses stay in touch with old customers, clients and patients regarding new services or repeat visits, sales increase while expenses decrease. In fact, in his B2B Customer Experience Priorities During an Economic Downturn: Key Customer Service Initiatives in a Soft Economy, Alan E. Webber’s research shows that acquiring a new customer costs five times more expensive than maintaining a current customer. EarningCoach Marketing’s new email marketing service will help professionals in the United States and Canada save money on marketing while increasing their return on investment.
Hundreds of companies have trusted EarningCoach Marketing with their “Marketing Strategies for Success”. Now the EarningCoach Marketing team has even more to offer. Contact us today to get a personalized quote for an email marketing strategy designed to invigorate your existing customer base.