It’s important to remember that just because you’ve created a useful post or blog post, or hosted a timely webinar, there’s no guarantee that someone will actually read about it.
The idea of âââif you build it, they will comeâ isn’t necessarily true when it comes to your marketing efforts. You have to promote them.
This is why email marketing should be at the top of the list when it comes to essential elements of your marketing strategy.
Many professional service organizations don’t realize the importance of creating an email marketing strategy.
Emails help amplify other channels in your integrated marketing efforts, such as social media marketing, webinars / events, and content marketing.
Email is also one of the most direct, economical and reliable ways to get in touch with your customers and prospects because:
Email Marketing helps you connect with leads, nurture them and convert them to clients / customers by being front and center with them. Completing and promoting your content marketing and event and webinar promotion strategy is crucial.
Email marketing is a strategic form of inbound marketing where you create content or social media tactics that spread brand awareness, so people find out about you, come to your website to get information, show interest in your product or services, and potentially make a purchase.
One of the most important reasons you should use email marketing is that you have a direct channel to promote yourself and your services.
While social media should be a part of your marketing strategy, there’s no guarantee that your audience will actually see your social media posts.
On the contrary, most people use their email daily, multiple times a day – so it’s a great way to reach your customers and prospects.
You can send emails about new products, features and benefits, or new content. Since customers or prospects have opted in to receive these communications, you can use email marketing to provide more resources to contacts who are interested in what you have to say.
That being said, your audience will take action on your emails. alone if they contain something useful and interesting to them.
Three things you need to build a mailing list:
A website or blog
Email marketing service
High Converting Opt-In Forms
Upcoming events and webinars
What to include in your emails:
Share tips and tricks
How your product or services will solve their problems
Interactive formats and diversify with videos, infographics and images
Make sure segmentation is part of your email strategy. This means personalizing the content of your followers – it’s not about covering them with emails that aren’t relevant to them. This will only encourage unsubscribes.
When it comes to email subject lines, keep them concise and simple to increase open rates.
With email marketing campaigns, you will send traffic to your site and improve your SEO. You can use emails to remind your audience of your brand and showcase your website content. Send summaries of your recent posts and blog posts where you can click on the headlines to read the rest of the content.
Don’t forget to place clickable social media icons in your newsletter footer and embed your social media posts in your emails. This way your customers can follow your profiles on social networks.
It’s important to remember that just because you’ve created a useful article or hosted a timely webinar, there’s no guarantee that someone will actually read about it. You need to promote these activities using various marketing tools.
The idea of âââif you build it, they will comeâ isn’t necessarily true when it comes to your marketing efforts.
I highly recommend that you constantly build your mailing list as well as segment the list based on parameters that make sense for your organization, clean up undeliverable email addresses.
So start this email newsletter (with useful and value-added content of course), if you haven’t already.
Copyright Â© 2021, Stefanie M. Marrone. All rights reserved.Revue nationale de droit, volume XI, number 330