Experts discuss social media, web presence for eye practices, part 5

August 13, 2022

1 minute watch



Healio Interviews

Disclosures: Evans reports being the founder and CEO of Ceatus Media Group. Matossian does not report any relevant financial information.

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From this Healio video perspective, Cynthia A. Matossian, MD, FACS, and David Evans, Ph.D., MBAdiscuss the importance of videos and interactive content on a firm’s website.

“Anything that can create interactivity on your site will benefit your ranking among your competitors,” Evans said. “Another thing to keep in mind is that it has a big effect on business. The top-ranking sites get the lion’s share of traffic.

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