FIFA licenses a range of Qatar World Cup web3, blockchain and mobile apps

Football governing body FIFA has announced licenses for a slate of games themed around this year’s controversial World Cup in Qatar, which kicks off this month.

The move follows his split from longtime FIFA games maker EA Sports – and after promising he would now use his name license elsewhere.

The list includes blockchain-based metaverse game Uplandme, for which it is launching “FIFA World Cup Qatar 2022 in the Upland Metaverse”. Here, players will be able to collect “official FIFA World Cup digital assets, including legendary video clips from the tournament” and purchase FIFA items for their Upland home.

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Next up is Phygtl, for which FIFA is launching “FIFA World Cup Qatar 2022 on Phygtl”. This will allow users to collectively “augment a golden soccer ball” and “own a limited fragment of it to attach and eternalize their handpicked FIFA World Cup photos and video moments.” FIFA promises it will be a “digital representation of eternal fandom”.

Matchday Challenge: FIFA World Cup Qatar 2022 Edition is a “football card-based social prediction game” where you can play against your friends.

Finally, there is “Altered State Machine – AI League: FIFA World Cup Qatar 2022 Edition”. This allows you to watch AI-controlled 4v4 football matches and have “input in fun and tactical moments”. You can also collect and trade characters.

All of these projects have been “designed with Web 3.0 and the future of digital engagement in mind”, FIFA said in a press release today.

“This is a hugely exciting group of partnerships that we have entered into as we embrace a new digital native football fan and engage with them in the spaces we know they are already active in.” , said FIFA commercial director Romy Gai. .

“As we continue to build our long-term game strategy, Web 3.0 is sure to have an important role to play, and this marks the start of our journey.”

FIFA appeared to play down the significance of EA’s hit FIFA football game series in May, when it was announced that the games publisher had scrapped its long-standing deal to rebrand itself as EA Sports FC.

Indeed, FIFA President Gianni Infantino has insisted that “the only true authentic game bearing the FIFA name will be the best available to football players and fans.

“The name FIFA is the only global and original title,” Infantino continued. “FIFA 23, FIFA 24, FIFA 25 and FIFA 26, and so on – the constant is the name of FIFA and it will forever remain and remain THE BEST.”

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