Every business needs content writing services if it is on the Internet. Many believe that one content writer is more than enough to do all of their content work. While a writer can do everything, he won’t be the best at everything.
He would be an expert in one area and others would be his secondary skills, unless he was a very high level professional. You will need to hire a new copywriter and give them a year to become an expert in all types of content for your business. Alternatively, you can take the services of a content company for writing articles.
They would have experts for each type of content and niche to deliver the best and most effective results. Here I have discussed all types of content writing services that your business will need.
Every website should start their content campaign with landing pages. These are the pages that are supposed to attract potential customers. You convince them to become a prospect or a customer on these pages.
These pages typically include service pages from your website. For example, one would create a landing page for social media writing and another for email marketing if it offers content marketing services.
Likewise, you would need a professional who understands landing pages and has the skills to deliver pages that will get you a good conversion rate. These pages add value but also function as sales copy.
This copy does not give the impression that you are trying to sell something. Its main objective remains the creation of value. It’s in content somewhere that you indirectly ask them to consider becoming a lead or a customer. The writer will have to use powerful calls to action for this.
Social media editor
Social media channels are almost as big as Google search engines. Billions of people use social media almost every day. There are nearly a dozen of these platforms that have millions of users at least.
Businesses need to create pages on almost all relevant channels and promote their products or services. This is called social media marketing which focuses on advertising and page optimization.
– Advertising includes writing copies that are enhanced by paid advertising.
– Page optimization focuses on building an organic audience.
Your social media writer should have a full understanding of these channels and the people who use them. Everyone uses different social channels with different mindsets. For example, almost everyone on LinkedIn also has a profile on Instagram and Facebook. However, people don’t do business chats on Instagram and avoid sharing selfies on LinkedIn.
The writer needs to understand how to write short content that serves business purposes and engages audiences based on their mindset.
The blog section is an important part of every website. It focuses only on providing information or entertainment to readers. Each blog targets a number of keywords that are searched for by your potential customers about issues related to your product or services.
You solve their problem by providing a good solution in the blog.
If you want to attract visitors and increase brand awareness, you need to write as many blogs as possible. Each blog creates a new page that will be visited by your prospects. It is also good for the SEO of the site.
A good blog writer can also write guest posts for you. While you might have to write from a different perspective as a guest author, it’s not very difficult for a seasoned blog writer.
Email marketing is sometimes seen as dead, but it’s always the most profitable tactic. It doesn’t require a lot of investment and you send emails for free. Its conversion rate might not be that high, but the ROI is the highest.
Email marketing is no longer about sending messages to random people. Today it is used for lead nurturing and newsletters.
An email marketing expert will know exactly how to write precise emails that will get you the best conversion rate. He would know how to plan and compose complete e-mail sequences and slowly make the reader think.
Likewise, newsletters are important to retain your subscribers. Overdo it or send emails that have no value to the recipients and you’ll lose customers instead of gaining them. This is why a professional is important here.
Business writing is different from blog writing. Where blogging and some other types of content focus on providing information and value, sales copy is about the direct sale of a product or service.
You will need a business copywriter to write ads for social media channels, search engines, and website networks. It is usually a very short copy of just five to ten words.
Some types of sales materials can be up to 100 words long. The writer should do a lot of research and brainstorming before writing these short copies.