Global Marketing Automation Software Market to earn $8625.39 Million by 2028

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Triton’s research report shows that the global marketing automation software market gathered USD 4325.39 million in 2021 and is expected to grow at a CAGR of 10.34% by 2028.

A recent study by Triton Market Research titled ‘Global Marketing Automation Software Market’ includes global analysis and forecast by Vertical (Advertising & Design, Telecom & IT, Healthcare, BFSI, Manufacturing & Distribution, Retail Retail, Other), Deployment (On-premise, Cloud), End Users (SMB, Enterprise), Application (Email Marketing, Campaign Management, Inbound Marketing, Lead Scoring & Nurturing, Reporting & Analytics, Lead Marketing, social media, mobile app, other apps), and by geography (Asia-Pacific, Europe, North America, Latin America, Middle East and Africa).

Marketing automation software provides companies with solutions for digital engagement and the implementation of real-time decision making.

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Triton’s report signifies that the global marketing automation software market is likely to grow at a CAGR of 10.34% during the forecast period 2022-2028. It is further estimated that it will generate revenue worth $8625.39 million by 2028.

Marketing automation software does the job of minimizing the repetition of tasks similar to conventional marketing processes. The expansion of digital marketing in various industries and the growing demand for lead sales has boosted the growth of the marketing automation software market.

On the other hand, interoperability issues extend to database compatibility, which limits streamlined marketing processes and customized solutions. Such issues deter many companies from investing in software. Moreover, the ownership of sensitive information contained on digital platforms such as emails has raised concerns for user security and privacy, thus hampering the growth of the marketing automation software market.

The global marketing automation software market is segmented into deployment, vertical, end users, and application. In deployment, it is divided into cloud and on-premises. On the other hand, verticals include telecommunications and information technology, advertising and design, healthcare, BFSI, manufacturing and distribution, retail and others. Market end users include large enterprises and small and medium enterprises. Email marketing, campaign management, inbound marketing, lead scoring, lead nurturing, reporting, analytics, social media marketing, mobile apps and others are market applications.

Asia-Pacific is expected to witness the fastest growing marketing automation software market over the forecast period. The proliferation of the market in the region is due to the increased use of software in the e-commerce sector and the growth of small and medium enterprises. The region has seen an increase in the number of start-ups that require marketing solutions and automation tools to grow their business. Additionally, the outbreak of the COVID-19 pandemic in countries like China and India has caused a major shift towards e-commerce websites, driving the growth of the marketing automation software market.

Leading companies in the marketing automation software market are Oracle Corporation, Act On Software Inc, IBM, Cognizant Technology Inc, Salesforce.com Inc, SAP SE, Hubspot Inc, Adobe Inc, Etrigue Corp, GreenRope, SAS Institute Inc, Benchmarkone and Inside Sales Inc.

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Q&A: Marketing Automation Software Market

Question 1: What is driving the growth of the Global Marketing Automation Software Market?

Answer: Marketing automation software does the job of minimizing the repetition of tasks similar to conventional marketing processes. The expansion of digital marketing in various industries and the growing demand for lead sales has boosted the growth of the marketing automation software market.

Question 2: What are the factors restraining the growth of the Marketing Automation Software Market?

Answer: On the other hand, interoperability issues extend to database compatibility, which limits streamlined marketing processes and customized solutions. Such issues deter many companies from investing in software. Moreover, the ownership of sensitive information contained on digital platforms such as emails has raised concerns for user security and privacy, thus hampering the growth of the marketing automation software market.

Question 3: Which region is expected to witness the fastest growing marketing automation software market?

Answer: Asia-Pacific is expected to experience the fastest growing marketing automation software market over the forecast period. The proliferation of the market in the region is due to the increased use of software in the e-commerce sector and the growth of small and medium enterprises. The region has seen an increase in the number of start-ups that require marketing solutions and automation tools to grow their business. Additionally, the outbreak of the COVID-19 pandemic in countries like China and India has caused a major shift towards e-commerce websites, driving the growth of the marketing automation software market.

Question 4: What are the main companies in the market?

Answer: The major companies in the marketing automation software market are Oracle Corporation, Act On Software Inc, IBM, Cognizant Technology Inc, Salesforce.com Inc, SAP SE, Hubspot Inc, Adobe Inc, Etrigue Corp, GreenRope, SAS Institute Inc, Benchmarkone, and Inside Sales Inc.

Related Report

enterprise resource planning market

The global enterprise resource planning market is expected to reach USD 63,137.46 million by 2028, growing at a CAGR of 7.28% from 2022 to 2028.

Enterprise resource planning software is widely adopted to improve business processes. The benefits offered by the versatile software, including management of various business activities, inventory management, supply chain, product planning, human resources, marketing and sales, have boosted the demand for ERP.

Moreover, the growing demand for the development of competitive strategies, efficiency, real-time decision-making and rapid adoption of ERP by many companies has boosted the growth of the market. This cost-effective alternative solution allowed SMEs to avoid initial costs and heavy capital investments. Moreover, SaaS-based software is considered the most valuable resource for marketing processes.

However, the easy availability of open source software has limited the growth of the marketing automation software market. Major players such as Oracle, SAP, Microsoft, etc. charge heavily for their services, resulting in low marketing growth for businesses.

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