Gmail will no longer mark political fundraising emails as spam

Anyone who likes to maintain a clean Gmail inbox should sit down before reading this.

The Federal Election Commission (FEC) on Thursday approved a proposal by Google to implement a new program that would prohibit political fundraising emails from being automatically marked as spam, by The edge. Any campaign that applies and is approved for the new Google program could theoretically flood your inbox willy-nilly with donation requests.

Google came up with the plan in response to Republicans raising the issue of bias in Gmail’s spam filtering system earlier this summer. A study 2022 from North Carolina State University found that Republican fundraising emails were more likely than similar emails sent by Democrats to be automatically flagged as spam. However, an email marketing expert questioned this conclusion, tell Mashable in May that “[if] you send the same type of messages over and over again”, you will be relegated to spam regardless of of your case.

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Gmail is not biased against Republicans. They’re just bad at sending emails.

Still, Google went ahead with the plan in a likely effort to avoid the wrath of GOP candidates who saw a noticeable slowdown in fundraising leading up to the November 2022 Congressional midterm elections. Maybe it’s Google’s fault or maybe it has something to do with the extremely unpopular revocation of Roe v. Wade? But who can say, really?

Regardless of the accuracy of Republicans’ claims of bias, they won the day on this particular issue. Get ready for the flood of fundraising emails over the next few months.

About Madeline Powers

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