GoHenry launches in-app money missions to educate kids about finance


Fintech company GoHenry, which specializes in debit cards, money management and financial education for children, launched Money Missions, accelerating the company’s ambitions to close the gap in early financial literacy for generations Z and Alpha with a gamified educational experience integrated into the GoHenry App.

Money Missions are designed as fun and interactive lessons that aim to build confidence, literacy and curiosity in 6-18 year olds. They cover a full program, including the basics of money, income, savings, investing, responsible spending, credit, money security, and more.

Kids watch animated videos, take quizzes, and earn points and badges while getting real experience with money. Assignments are developed with teachers and financial experts and mapped to age-appropriate education guidelines in the US and UK. As kids go through the missions, the levels are unlocked and adjusted to their age, skills and confidence.

Research from the University of Cambridge shows that children form their attitudes and habits towards money by the age of seven, and 87% of teens find it difficult to make daily spending decisions. A recent GoHenry poll found that even among parents, 89% said they would have made better financial decisions if they had received financial education before the age of 18.

“We’ve always had a simple mission, which is to help kids be smart with money,” said GoHenry CEO Alex Zivoder. Money Missions is one of the ways we bridge this gap through hands-on application experience to turn financial education into a motivating, fun and rewarding way for kids to gain confidence with money. It is a very solid addition to our innovative debit card. , banking services and payment features. With Money Missions, GoHenry will continue to be the place where children and teens learn the basics of personal finance and gain the financial skills they need for their future. “

Dani, a parent who uses Money Missions with her 11-year-old daughter as part of beta testing, said her daughter Ellie-Rose has been using GoHenry for over a year and has learned to budget and save . “She has loved using the new Money Missions and especially enjoys the way it is like a game with the videos and animations,” she said. “She’s willing to ask questions, so it makes her listen more and focus. She has a great sense of accomplishment after completing each mission.

Money Missions represents the latest investment in GoHenry’s fintech products and services for families, including Teen Account, Eco Cards, Instant Peer Payments, and Giftlinks (which allows GoHenry members to receive cash as a gift from parents approved by relatives and friends).

A short explanatory video for Money Missions can be viewed here.

About Madeline Powers

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