Interview with Shameka Volkers, digital marketing expert and strategist
What’s changed with Facebook Ads in 2022?
Facebook collects user engagement and behavior patterns from approximately 2.9 billion monthly active users. It is very likely that you will find your ideal buyer on the platform.
There are myriad ways to target audiences based on location, demographics, or user interest in your campaigns.
In 2022, iOS updates have made it harder for businesses to serve high-converting ads, business owners need to get data from multiple sources to make business decisions, and the time it takes to collect increased audience data.
Businesses can no longer rely solely on Pixel tracking data on ads and will need to adapt to the new environment to deliver successful ads that create leads and revenue.
What should business owners know about Facebook Ads?
Ads alone will not grow your business.
Facebook Ads should be part of a well-thought-out marketing ecosystem. Ads cannot be looked at in silos, but should be looked at in conjunction with every element of your marketing efforts.
Ads won’t fix a broken deal, and if you haven’t made any sales yet, now is not the time to start showing ads. It’s like adding more fuel to your car but the ignition won’t work, that car isn’t going anywhere.
What trends and patterns do you see operating now?
I see trends in increased data privacy like iOS 14 and iOS15, so businesses need to be nimble to get better conversion rates.
I also see trends towards increased automation and artificial intelligence. For example, Conversion.ai makes ad copy faster and easier for businesses.
In the next 5-10 years, businesses will want to be ready to advertise using augmented reality in the metaverse. Imagine being in the Metaverse and receiving a Coca-Cola from Lebron James. How is your business preparing to advertise using augmented reality?
What can business owners do to improve their chances of success with Facebook Ads?
Look at your entire marketing image and be intentional about bringing your buyer to the sale. Before you start serving ads, develop an advertising strategy with clearly defined goals.
You’ll want to be strategic, don’t rely solely on the platform, use email sequences to build relationships and get your audience to know, like and trust you.
Any email marketing used should be full of value so that your audience looks forward to your email communications.
How does someone know they are ready to run ads on Facebook?
Facebook Ads can help you grow and scale your business, but ads aren’t an antidote to underperforming offers.
Once you have a proven bid to get organic sales and have a budget, you’re ready to run ads.
Another overlooked resource you’ll also need is time to test your ads.
Learn more about Shameka
Free Resource: Business Owner’s Guide to Facebook Ads Analytics Link: https://mailchi.mp/6710619a7e16/business-owners-guide-to-facebook-ads-metrics
Posted on March 6, 2022