Mobile apps, especially those designed for Android and iPhone, have quickly become ubiquitous in today’s society and culture. Many people spend the majority of their time using apps on their phone rather than on a computer.
These applications can effectively replace office software such as Microsoft Word or Excel. This has significant implications for businesses, as a mobile app has the potential to increase efficiency and productivity.
According to research, mobile apps have been shown to lead to higher adoption rates of new technologies in organizations, which results in better customer satisfaction and revenue generation capabilities. This is possible because employees are increasingly using apps to browse the Internet, purchase items and book travel. It is important for businesses to adapt to this new trend, as many of these activities were done with a PC before this change happened.
It builds brand identity
As a business owner, you make your income from traffic, and you can do that with marketing. And marketing can help you build the brand you can show off to your customers. A brand tells people what a business is and what it can offer its customers.
Thanks to this identity, people will recognize your company and its reputation. Brand growth involves your business gaining popularity, which forces people to be curious about what your business offers.
One thing you can do to grow your business is advertise. An advertisement is a well-known strategy, and it usually leads to more traffic and more profit. It’s been done for a long time. The idea is to attract more people to your business and engage them frequently.
But how do you do that? There are many ways like TV commercials, posters, billboards but the most popular these days is online platform.
Almost everyone has an online presence, and with a smartphone, a person can interact with services using mobile apps. Mobile apps make gathering information and offering services much easier and more accessible.
This is why more and more companies today choose to invest in a mobile application to develop their brands. Through app stores, you can advertise your mobile app to increase your customer base and keep them engaged with the products and services offered by your business.
It can improve customer engagement
Mobile apps can increase customer engagement and retention in several ways. Apps can improve the overall time a customer spends on a branded site, which is a potential increase in sales. Mobile apps can also prevent your customers from buying products from other brands.
There are also a lot of studies on this. Experts say that roughly 46% of users are less likely to look for other options when using a specific brand’s app. Additionally, they suggested that with a specific company’s mobile app, customer purchases increase significantly both online and offline.
A good example to look at is Domino’s Pizza. Through the use of their mobile application, they increase their sales. The company’s app has already been downloaded more than 10 million times by users and increased their sales by almost 25%. In fact, mobile app sales have already surpassed desktop computer sales for the company.
The lending industry is another industry that has benefited greatly from mobile apps. By having access to loan services, you can now take out a loan or see if your loan debt can show up on your credit report.
It retains and increases customer loyalty
Customer retention is essential if you want your business to thrive. Market research suggests an almost 93% likelihood of customer retention when a business provides excellent service to its customers. With that in mind, you should strive to give your customers the best possible experience when they visit your site or use your app.
Of course, the first thing you need to check is the accessibility of your app. Experts suggest that when a business doesn’t have a website or app, 70-80% of its customers are lost. As a business owner, you should know that effective digital marketing should be fluid, requiring constant updates and new techniques to stay relevant in the digital marketplace.
That said, mobile apps make it much easier to use and reach for customers. Smartphone users have already passed six billion, and if you don’t cater to that demographic, you’re wasting a lot of money. A mobile app gives your customers easy access to your online store or business platform.
With a great mobile app and customer service, you can keep a significant portion of your customer base engaged with your services, and there’s a great chance you’ll gain their loyalty as well.
There are many reasons why you should invest in a mobile app, but the ones listed above are the most important ones to consider. By investing in a mobile app, you tap into a massive demographic and keep them engaged and loyal without using manpower or creating new branches for your business.