How to Get an Email Database in B2B Marketing

What if we told you that we know precisely why you are here? No, it’s not because we wrote this article and specifically named it, but because many of us had the same question as you.

Are emails still relevant where people have access to much more advanced social media platforms? While it’s natural to drop one of the oldest lead generation chestnuts as technology advances, we need to get the facts straight first.

Hubspot reports that there are 4 billion daily email users. By 2025, this figure is expected to reach 4.6 billion. Unsurprisingly, email marketing revenue is expected to reach nearly $11 billion by the end of 2023.

Spoiler alert! no one in our gen-z workforce has ever frowned upon the mention of an email, so yes! Emails are still very relevant. In other words, if you think email isn’t necessary for your B2B business, you should think again.
Importance of B2B Email Marketing

Email is only as good as you make it. If you prefer, you can send a global advertisement to all of your subscriber bases. However, technology and marketing automation have pushed the bar higher. People now expect visually appealing, targeted, and expertly curated emails that deliver information and foster relationships.

For starters, when you start consumers off by providing value and service, you’re off to a great start. Thus, it is safe to say that email marketing allows businesses to reach potential customers and customers who are a good fit for their services.

Additionally, email can also help connect different aspects of your business model to provide a seamless platform. Email, when used as an interactive element like this, has the potential to expand your reach by drawing people who may have joined a section of your digital platform to other channels.

Email, like your website, provides a consistent point of contact that can tell the whole story. It broadens your customers’ perspective, allowing them to interact with your brand and see all the ways you can help them.

And boom! you now have multiple marketing options for them. However, since email gives you a fairly intimate level of access, you owe it to them to treat their mailboxes and attention with respect. Not only have these people signed up to your list, but they are also opening your emails and reading the content.
Build an email database
Now that we understand how crucial email is to B2B databases, we can apply the same logic to email databases. And, no doubt, building a verified and detailed email database is an expensive, difficult and time-consuming task, but don’t worry, we’ve got you covered.

Here are three ways to create a mailing list:
1. Online platforms: Quora

Online Q&A service Quora has spent the past two years gathering insights and data that could potentially fill these gaps. What is fascinating is the amount of traffic the site receives every day. You can use this traffic to funnel people to your website or collect their email addresses.

Look for questions where you can add value. The more questions you answer on Quora, the more likely you are to contact potential leads.

Once you’ve actually responded, be sure to follow up with a smart CTA. This can be as simple as asking them to subscribe to your newsletter where you provide information or a link to your website or social media platforms.

You can easily get their emails this way. The key is to provide valuable information in your responses while only putting your products, lead magnets, and resources where appropriate.
2. Partnership: brand collaborations

Engaging in brand partnerships is one of the best ways to gather B2B leads and grow your email list. And what other means of collaboration are ideal than setting up a webinar.

A webinar should be promoted by two brands rather than just one. By collaborating on the content and sharing the lead list, both companies will be motivated to promote it and create a successful campaign. It’s a simple way to market your brand and collect email addresses at the same time using the webinar registration form.

3. Lead generation tools

Lead generation is an ultimate goal for any business because it helps businesses grow and make more money. To accomplish this task, you must first understand the channels that your potential customers prefer and press the right buttons.

So if you are planning an email campaign and looking for “how to get an email database”, or “how to find someone’s email address” or even “best search tools of emails”, Leadzen.ai is your one stop shop.

Leadzen.ai is the best lead prospecting engine and email search tool that will help you quickly find your B2B contacts and their email addresses. Having the largest database of MSMEs in India, it is trusted by major companies such as Audi India, HDFC Bank, KODO, Tata Capital and many more.

You can use Leadzen.ai to find the email addresses you are looking for using our smart filters. Here are two ways we can help you:
1. Creating a mail database:

The use cases for finding real-time, verified, and comprehensive data are limitless. You can start building your mail database by doing the following:

➢ You can start by simply searching by name or LinkedIn profile URL.
This will give that prospect’s verified email addresses. Use smart filters to streamline your search if needed and you’ll find your B2B contact data there.

➢ Or, if you are a B2B startup and you don’t know how to get a list of top startup investors, we are your one stop shop. Use our geolocators to find investors and clients with relevant data such as email addresses, demographics, rbi yields and more for a particular geographic location!

➢ You can find someone’s email address by their company name and prospect name also using our bulk search feature. With just these two things about a person, we give you more than 20 pieces of information about your prospect.

2. Enrich the email database

➢ Building a B2B database is not only that, we are also a data enrichment tool. Our advanced bulk search tool helps you enrich your current B2B database by removing outdated contact information.

➢ All you have to do is upload your database to our platform, and our advanced artificial intelligence will match your data with ours, eliminate dead tracks and update the contact details of people who have migrated to a new one phone number or a new email address. And there you have your prospect’s verified business email address.

We help you build your mailing list like no other. All data provided is real-time, verified and complete, awesome, right?

Carry

If you want to keep your audience’s attention, you’ll need to pull your socks up and make sure your team has the database they need to complete your plan.

Use online platforms, artificial intelligence and machine learning to launch brand collaborations that will attract new customers.

You need to spend time and effort discovering and understanding the channels used by your target audience, then spend even more time and effort using those channels to generate leads, schedule product demos, and close deals.

About Madeline Powers

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