Lleidanetworks Serveis Telemtics SA: How to validate an email and avoid fraud?

If you are using email for your business marketing actions, it is essential to verify that these addresses are real. In this article, we explain how to validate an email and avoid email bounces that could affect your marketing campaign statistics.

Why do you need to validate an email?

Some professionals believe that verification of an e-mail address is not necessary. Instead, they think that manual cleaning of their address lists is enough.

However, there are many reasons why validating an email is a good idea.

Increase postal delivery rates If the recipients’ email addresses are verified, they are much more likely to open the email and read it.

Avoid forwarding emails. It may happen that if your emails are rejected due to reaching fake addresses, they will be considered spam.

Improve your reputation. Sending emails to the wrong addresses can often lead other users to blacklist you so that even emails sent to the right addresses are rejected.

Get more reliable measurements. For example, if most of your email list is made up of fake addresses, the open rate can be very low and misleading when running an email marketing campaign.

Lower the costs. When you send emails for a marketing campaign, you are investing financial resources and time to reduce if you are checking email addresses.

Delete temporary addresses. In some cases, users create unique addresses to subscribe to a newsletter or other service. These types of addresses work for a while and then stop working, so it’s important to clean and delete them.

Find typos in email addresses. For example, a person may unintentionally confuse their email address and their registry; validating an email can find and correct these errors.

Ways to validate an email address

At Lleida.net, we have several ways to validate an email so that we adapt to your needs. Different ways to validate emails:

On the Internet, wherever you are.

– Thanks to our APIs which can be integrated into your applications.

– By transferring data to our servers so that we send

– tailor-made development adapted to your needs.

Ways to validate an email address

Validating an email address tells you whether the email ID is real or false. For example, to validate an email, you can:

Check the mail and delete it. This is an option that may not be appropriate as you may be eliminating a potential customer by mistake.

Send a test emaill. This can be done from a real or fictitious account. In addition, in this case, errors may occur and result in the deletion of the correct addresses.

Check an email without sending anything. For this method, there are two alternatives:

o Check the syntax of the email. It is a long and laborious process that takes a long time and mistakes can be made.

o Use an email checking tool. An email verification tool brings benefits such as

  • Precision Auto-verification tools are great at cleaning up mailing lists and verifying that email addresses reach real people
  • Speed. The email checking tools are very fast, you download the list (or use some other method as we saw earlier), and the tool does all the work.
  • Reduces email bounces The use of manual control systems or non-automatic tools can lead to errors that can affect the reputation of the company or the results of marketing campaigns. Thanks to email checking tools, errors are drastically reduced and email open rates are optimized.
  • Adaptation to each particular case. You can validate a specific email to enter it in a verified email list or a complete email list.

How often should an email be checked?

If you have a mailing list, you don’t need to check its validity very often, but it is essential to do so periodically. Some of the cases in which it is necessary to verify an email are as follows:

– When a new email address is added to your list.

– If the bounce rate of a mailing is high.

When you haven’t done a check in a while, you can run quarterly or monthly reviews depending on how many addresses you have on your list. In case these are lists where there are frequent changes, you may need more revisions.

As you have seen, in Lleida.net we know that validate an e-mail will help you optimize your marketing campaigns and achieve better results.


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Lleidanetworks Serveis Telematics SA published this content on May 11, 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unchanged, on 11 May 2021 11:47:04 AM UTC.

About Madeline Powers

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