Mailchimp Bans Crypto Companies Again

  • Decrypt’s newsletter was banned by Mailchimp on Tuesday after using the newsletter service for four years
  • Mailchimp is owned by Intuit, the company behind TurboTax, QuickBooks, and Mint

Mailchimp is cracking down on cryptocurrency companies again, without warning.

The email marketing company and service provider has since 2018 banned digital asset companies from using its platform for marketing, citing “higher than average abuse complaints”. Recently, the service appears to be applying the bans more liberally and to creators who appear to comply with Mailchimp’s terms of service.

Crypto media post Decrypt is the latest to be suddenly removed from the platform. The email marketing platform on Tuesday deactivated Decrypt’s newsletter, which primarily covers crypto-focused news, and appears to meet Mailchimp’s criteria. Blockworks has also been removed from service before.

Mailchimp’s terms of service prohibit “companies that offer…cryptocurrencies, virtual currencies, and any digital assets tied to an Initial Coin Offering.” It is unclear whether offending customers would receive a refund.

In cases where companies’ involvement in crypto isn’t central to their branding, Mailchimp has taken a tough stance. Last week, Jesse Friedland’s lifestyle clothing brand was started from Mailchimp, presumably for the company’s involvement with non-fungible tokens (NFTs).

Mailchimp is owned by Intuit, the financial software company behind TurboTax and Mint. The company has remained silent on the thinking behind its crypto ban aside from a tweet from 2018, where Mailchimp appeared to say that cryptocurrency information would be allowed under the company’s terms of service.

Mailchimp did not immediately return a request for comment.

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  • Jack Kubinec


    Editorial intern

    Jack Kubinec is an intern on the editorial team at Blockworks. He is a rising senior at Cornell University where he writes for the Daily Sun and is editor of Cornell Claritas. Contact Jack at [email protected]

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