MailChimp email marketing service shuts down Crypto customers

Crypto businesses have generally faced crackdowns over the years. The same goes for one of the largest email marketing services in the world. Earlier this week, some notable crypto companies and service providers took to Twitter to air their grievances against Mailchimp. The problem? Closure of their accounts without any prior warning.

Mailchimp Top Crypto Companies

Several crypto platform owners have taken to Twitter to call out email marketing service Mailchimp for what appears to be a targeted account shutdown. The complaints came from people whose companies offer some sort of encryption or newsletter service, and they claim Mailchimp had shut down their accounts without any prior warning.

The most notable of the closed accounts is data aggregation platform Messari, whose the founder took to Twitter to express his frustration with the service. Ryan Selkis explained that Mailchimp shut down its accounts in what was seen as a targeted de-platforming of crypto services in the space. Primarily, the grievances stemmed from the no-notice period rather than the shutdown itself.

Another platform that had been affected by the shutdowns was Decrypt, a crypto news medium. Similar to Messari, the platform founder had also taken to Twitter to reveal that Mailchimp had deactivated their accounts as well. Roberts explained that Decrypt had used the email marketing service for over four years and their account was deactivated without warning.

“Today Mailchimp, which we have been using for over 4 years, deactivated our newsletter account without warning or explanation,” Roberts said in his tweet. “Now I see from research on Twitter that this has happened to many crypto content creators this week. Has this happened to you? We’d love to hear about it.

Crypto market at $1.123 trillion | Source: Crypto Total Market Cap on TradingView.com

The story repeats itself

This won’t be the first time Mailchimp has come to crypto platforms. Four years ago, the company began banning crypto businesses from its platform after an announcement that crypto platforms had an “above average” number of abuse complaints.

For a time, the fire seemed to have died down as users were once again able to send crypto-related marketing messages using the platform. However, that quickly changed when a number of creators found out they had been banned.

Other victims of the crackdown include jesse frize, the founder of Cryptoon Goons, an NFT collection. NFT artist Ocarina was one of the first to report the bans, taking to Twitter on August 1 to announce that Mailchimp had banned them due to conflicts with their “Acceptable Use Policy”.

There has been speculation about the reason for these widespread bans. It didn’t help that Ben Chestnut, the CEO and co-founder of Mailchimp, resigned from his post after 21 years. As of this writing, Mailchimp has not responded to complaints from affected parties.

Featured image from Forbes, chart from TradingView.com

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