Optym strengthens Axele’s TMS marketing and sales teams to continue its growth


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DALLAS, June 08, 2022 (GLOBE NEWSWIRE) — Optym, the parent company of Axele, LLC, a transportation management systems (TMS) company, is adding experienced executives to Axele’s sales and marketing teams to position the company for future growth and expansion. The teams will be responsible for serving key customers, acquiring new customers, developing the Axele brand and growing Axele TMS’ presence in North America.

“The new team consists of the brightest talent with a deep and broad understanding of the transportation management and technology industries,” said Axele CEO Shaman Ahuja. “Our new team is more customer-centric, focused on deepening relationships with existing customers and inspiring new customers to adopt the benefits of Axele TMS.”

Craig Balzer joins as senior vice president of sales. He will be responsible for developing and building relationships with customers at the senior level (typical C-level or direct ownership), which will drive customer closures and see the ground for potential opportunities for deeper revenue expansion from the company. He will also prepare and present the technical value proposition for managed transportation services through a solution selling approach to transportation challenges. Craig will use a consultative selling approach with a structured, proven selling methodology and an ability to leverage internal stakeholders to effectively move leads through highly matrix buying cycles. Craig joins Axele from WolfePak Software, where he was vice president of sales and business development. Craig has also served as National Account Manager at Kenmore, Craftsman and Diehard; RR Donnelley; and mega brands. He earned a bachelor’s degree in professional studies, business, from Roosevelt University.

Jay Stone joins as Senior Director of Sales, where he will help build and lead a team of sales professionals to drive the growth of Axele TMS. He will also work to deepen relationships with integration partners to help them understand the value Axele TMS brings to joint customers. He will also use his 25 years of transportation and technology experience to help shape future product development for the benefit of Axele’s customers. Previously, Jay worked for Dossier Systems, a leader in fleet maintenance software and technology, as the Southeast Regional Sales Manager. He has also worked in sales and new business development for Spireon and McLeod Software. Jay graduated from Auburn University with a BS in Transportation and Logistics.

Nicole Cochrane joins as Director of Marketing. She will oversee all internal and external communications, assist with demand generation, manage organic social media accounts, coordinate and execute virtual and in-person events, and oversee content marketing efforts. Previously, Nicole was Director of Marketing at Roadrunner. She earned a bachelor’s degree in communication and psychology from the University of Arizona.

Brandon Cade joins Axele as Director of Demand Generation. He will manage email marketing and marketing automation tools, manage all paid media programs, lead SEO strategy, participate in content marketing efforts, manage the business development team and coordinate with internal design teams. Previously, Brandon was Director of Marketing at Allegiance Trucks and Director of Marketing at Summit Truck Group. He graduated from West Texas A&M University with a bachelor’s degree in agricultural media and communications.

About OptymFounded in 2000, Optym makes the world more efficient through optimization. The company builds mathematical models to solve complex business problems that enumerate and evaluate millions of feasible solutions to find the optimal solution for various industries including airlines, railroads, trucking and automotive. Optym’s software divisions, Axele TMS and HaulSuite, determine the best decisions for complex optimization problems encountered in transportation operations. Axele TMS is the first intelligent transport management system for truckload carriers. HaulSuite is a portfolio of AI-powered transportation solutions for LTL operations. For more information about Optym, visit www.optym.com.

Media contact for Optimum:Becky BoydMediaFirst PR(770) 642-2080 x 214 Cell (404) 421-8497[email protected]

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Craig Balzer

Craig Balzer

jay stone

jay stone

Nicole Cochrane

Nicole Cochrane

Brandon Cade

Brandon Cade

Source: Optimal

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