Getting the most out of first-party data with a CDP

Michael Kors has taken on the challenges of a cookie-free world and increased privacy regulations by implementing a data overhaul over the past four years. They centralized their first-party data in the ActionIQ CDP and stepped up their strategy to include look-alike segmentation, orchestration and targeting. The success within Michael …

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Optimove raises $ 75 million to deliver AI-mapped customer journeys

Summit Partners’ investment will fuel Optimove’s merger and acquisition strategy, hire and market its SaaS application for customer-driven growth and retention Optimove, a leader in CRM marketing, today announced a $ 75 million investment led by global growth investor Summit Partners. The funding will support continued investment in strategic recruiting …

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Morrison County Schools Face Social Media Challenge | New

The fallout from a destructive new trend on social media has been felt in local school districts. The “Devious Licks” challenge appeared on the TikTok social media app earlier this month. The trend has encouraged students to rob or vandalize their schools. Since it went viral, schools across the country …

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How to Create a Personal Branding Action Plan

Richard Branson is a master of personal branding. Wire picture Personal branding is more important than ever. It can help you find a job, attract more customers, or even make you a more valuable employee. In fact, leads generated by employees through social media activities, as opposed to the company’s …

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GistHouse to revolutionize social media audio app

After years of consuming multiple social media apps founded in different parts of the world, some investor groups including Africans and Europeans are set to launch an Afrocentric Audio-Conversation social media audio platform that will rival popular clubhouse and green room apps. It was revealed in a statement over the …

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