Performance Marketing and Content Management

With a strong background in communications, content creation, social media and team management, you will work alongside Haydenshapes’ Marketing Director and Ecom Manager to execute global creative initiatives and strategies across all components of the Haydenshapes company.

If you are a lover of all things digital, want a career in performance marketing and have a passion for surfing/design, an exciting opportunity awaits you at Haydenshapes.

Why Haydenshapes

Haydenshapes is a family run surfboard company based in the northern beaches. The brand has been around for 25 years and we pride ourselves on our design, innovation and ability to adapt and experiment with new materials in the surf and new product categories, including the imminent launch in 2022 of clothing and High-end contemporary wetsuits for men. We are a tight group of talented people working together.

You could work on anything one day, from Google advertising, to liaising with our team pilots, to brainstorming pre-production for a film. No day is alike in Haydenshapes.

If you’re looking for a job that you can sink your teeth into, elevate the role with your expertise, and be part of Haydenshapes’ core culture, then read below about the day-to-day tasks this role has to offer.

Your main roles and responsibilities will include:

Surf Marketing

  • Liaise with photographers and digital creators on team content, delivering it to relevant business units
  • Marketing communication wholesalers and distributors
  • Marketing calendar planning and support
  • Planning and execution of surf content – team riders, model launches and collaborations.
  • Support for launches and events

Lifestyle / New Category Marketing Coordination

  • Marketing communication wholesalers and distributors
  • Marketing calendar management
  • Product creation and relationship management
  • Planning and execution of Lifestyle / New Category content – campaigns, lookbooks, social media and collaborations.

Social networks

  • Organize and organize SM media’s digital event publishing calendar and activity
  • post-planning and writing
  • Communication and sales support through SM channels.
  • Create content on-site at HS brand headquarters and at relevant events and project opportunities
  • Report monthly on statistics, results and adapt plans accordingly

Advertising and communications

  • Surf Media liaison and support
  • Surf launch strategy and coordination of media advertising expenditure
  • Development of editorial and press materials

Online and digital marketing support

  • Work alongside line manager on digital ad spend and content creation ● data analysis for digital marketing results
  • online writing and editorial
  • Paid advertising and management on social networks
  • Email marketing – manage weekly campaign sends and automated feeds

Relations with partners and special projects

  • Work with directors to foster and coordinate relationships with key partners and sponsorships
  • Content creation and delivery

Graphic design, photography, digital/video editing experience and a key understanding of Adobe CC preferred.

About Madeline Powers

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