Print veterans Larry and Tami Jacobs boost sales after buying Minuteman Press franchise Carson City | Carson City Nevada News

CARSON CITY, Nev. — For Larry and Tami Jacobs, owners of the Minuteman Press franchise, the printing industry is nothing new. “Our pre-franchise experience with Minuteman Press was…wait…printing and graphics. Tami has been in the industry her entire life with parents who have spent their entire careers in the industry as well. Larry got into the printing business shortly after marrying Tami in 1985.

Together we started our first business in 1987 and have been at it ever since. While the majority of franchisees come from a completely different background, we decided to go with what has proven itself. Rather than start from scratch, we sold our old printing business and home in another state, moved to Carson City, and chose to partner with Minuteman Press for the brand recognition and support that comes from inside.

This partnership of Larry and Tami’s experience with the Minuteman Press franchise system has created a win-win scenario and generated significant sales growth for Minuteman Press in Carson City, Nevada, a brand new location at 444 East William Street, Unit #1, which Larry and Tami opened in July 2021.

Larry and Tami explain, “Having been in the industry for almost 38 years, we have been blown away by the training and support we have received from Minuteman Press. In some ways it was an encore, but in others it was completely new to us. We hadn’t done a lot of promotional products before, and dye sublimation and using a heat press was new to us. We have embraced the new products and are actively marketing these items.

“We learned about new equipment with signage, clothing and all the details related to EDDM and direct mail marketing. It was fun. We wouldn’t be where we are without the training and support provided by Minuteman Press. — Larry and Tami Jacobs, proprietors, Minuteman Press, Carson City, NV

Stand out in Carson City
According to Larry and Tami, “Carson City is family-friendly, small-business oriented, welcoming and still has a small-town feel. We enjoyed getting to know other business people in our community and found that they all support each other, our city and our community. »

They continue: “When we meet with clients, this is what we tell them. We can help you grow your business by providing custom and branded business cards, flyers, posters, stationery, banners, apparel and more – we’re your one stop shop for all your business needs. printing and promotion. In addition, we specialize in direct mail and advertising. Anything you can put a name, logo or picture on – Minuteman Press in Carson City can produce. We design, print and promote YOU!

Larry and Tami add, “Our industry experience, combined with the latest technology and production, sets us apart. We are able to produce high quality, premium products in-house with lightning fast turnaround times. As several members of our community told us, ‘There is no one like you in the area.’ We promise. We deliver.”

Develop the business
In order to grow the business, Larry and Tami use a combination of marketing strategies. “We used in-person, direct mail and email marketing campaigns, as well as networking. We also have a strong presence on Google and strong word of mouth with current and former customers of our previous business. It all adds up to great online and offline referrals.

Minuteman Press in Carson City also offers a healthy mix of products and services to get the job done for customers in their community. “Currently our most requested products are political signs and walking maps, direct mail (printing and mailing – all done in-house), large format printing and apparel. We have aligned ourselves with several policy brokers and this brings us a wide variety of work in all aspects of our business – printing, direct mail, promotional products and apparel. We’ve had quite a bit of growth with clothing in general. When word gets out that you can do it and do it well, the company finds you.

They offer this tip for local businesses. “Direct mail to get your name out there is one of the best ways to reach potential customers to let them know you’re here and open for business. With so many businesses closed by the pandemic for so long, it’s important to let your community know that you’re always there and ready to serve them, and anything marked is also very effective.

“Even though we’re all glued to screens these days, there’s always something to see your name and logo printed on it. Do you remember how it felt the first time you held your own credit card? print visit? That’s what I mean. There are certain things that work better as a print piece as opposed to something online. Print is still the best medium to communicate who you are and get your message across in the world.—Larry and Tami Jacobs

Rewards and tips for others
For Larry and Tami, their customer focus is clearly evident when asked about the benefits of owning their business. “The rewards in this industry are seeing your customers shine because we’ve taken their pieces and turned them into something presentable. I’ve been to events where we’ve printed all the campaign materials, signs, apparel , etc. When you see it all coming together in branding and theme, the client really stands out and looks great, and at the end of the day, it feels good and that’s right.

They continue, “We have helped so many clients get their projects running and finished in impossible time frames. It’s a great feeling to make things happen. Whether it’s a small “Copies of Great-Grandma’s Cookbook” project or a large, multi-part business project, we do our best to help our customers be at their best. »

As for the advice 38-year veterans of the print industry would give to others, Larry and Tami share, “Follow the protocol, do the steps that need to be done. Stick with it. That works.”

For more information about Minuteman Press in Carson City, NV, visit their website:

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