Prism Digital designs and launches brand new e-commerce website for BAFCO Middle East

Dubai, UAE: BAFCO Middle East, one of the largest office furniture specialists in the GCC region, launched a global brand called KANO, and Prism Digital, an Emirates-based digital marketing agency United Arab Emirates, designed and launched the brand’s brand new e-merchant site.

The Progressive Web Application (PWA) website is powered by mobile technology, providing an enhanced customer experience. The website, built in React JS and Laravel works as both a website and a mobile app. PWA websites work both offline and on low bandwidth networks. The PWA platform is used by popular websites such as IKEA, Facebook, Instagram and Netflix.

Prism Digital also manages all of BAFCO’s social media and is spearheading the brand’s digital transformation.

KANO is an international brand that offers high-end office furniture designed by Italian designers.

Commenting on this milestone, Lovetto Nazareth, Managing Director of Prism Digital, said, “Prism is a pioneer in creating e-commerce experiences for the furniture and interior design industries and in the e-commerce for brick and engine retail business. The website offers an unparalleled user experience, looks simply amazing and loads incredibly fast. It’s designed to rank well on search engines, and the SEO-optimized content will undoubtedly drive a ton of organic traffic. I’m happy to see that the website passed all of Google’s performance tests with near-perfect marks. »

Prism has over 10 clients in the interior design industry alone, including OFIS, Interiors, Better Life, and Zen.

“We chose Prism Digital based on their excellent track record of launching successful websites and building WhatsApp for business platforms, and they delivered precisely what they promised. We are happy with how it worked and how the website looks across all platforms. We look forward to working with Prism Digital in the long term and growing SEO, social media and digital transformation by integrating ZOHO CRM and WhatsApp for business,” said Khosrow Fattahi, Managing Director of BAFCO.


About Prism Digital

Prism Digital is an award-winning digital marketing agency in Dubai and one of the best web design development agencies in the Middle East. The agency specializes in building responsive websites based on React JS and Laravel and has launched and managed several websites for leading e-commerce and retail companies such as Pigeon Arabia, EMIRIUM, Rite, Lansinoh , STORY Hospitality and more. Prism Digital provides best-in-class marketing and advertising solutions to increase e-commerce sales. Being a Facebook Preferred Partner Agency gives the agency the knowledge and expertise to drive bespoke lead generation strategies using SEO, social media marketing, digital branding and branding strategies. video marketing. Prism Digital is committed to providing ways to connect consumers and brands through innovative digital marketing and advertising solutions. Learn more about Prism at


BAFCO is one of the largest and most successful office furniture specialists in the GCC region. Since its inception 30 years ago, BAFCO has grown to offer a wide range of work solutions. With over 300 full-time employees, a 180,000 square foot state-of-the-art manufacturing facility in the industrial city of Dubai, existing showrooms in Dubai and Abu Dhabi, and partnerships with over thirty furniture brands international markets and an established loyal clientele. BAFCO delivers more than 1000 interior projects each year.

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