RiRi Okoye: Low Cost Marketing Strategies That Can Help You Grow Your Business

Marketing is all you do to get your products or services into the hands of potential customers and here are 4 low cost strategies you can implement in your business.


Free is when you give a sample of your product or service to your prospects in the hope that they will eventually buy from you and it often works.

Here are some examples of what you can offer for free

  • Free reports

  • Free fittings

  • Free advice

  • Free eBooks

  • Free trials

I remember years ago when I first started training I gave lunchtime tasting workshops to corporate clients. It helped my prospects get to know me, like me, and give me a try and once they tried my services they hired me.

Email advertising

Email marketing remains a good low-cost strategy. You just need to be aware that you are not bombarding your audience with messages every day or they will unsubscribe.

You can share:

If you get the paid version of some email marketing tools, you can send automated development emails to your audience. You are building the know, love and trust factor.

Video Marketing

Video marketing is another tool that SMEs use to grow their business; a lot of people want to see the CEO online, so videos are the new king of marketing. Coils and Tiktok are also very popular for brand awareness.

Here’s what you can share:

  • Stories of conflict resolution

  • Products and packaging

  • Funny sketches that relate to your business

  • Video testimonials are excellent

You will get more eyes on your brand and you can better connect with your audience when using video marketing.

Advertising – Create the buzz

Advertising is a great low cost marketing strategy. A few companies have used my services to create buzz for their brands, including product launches and new events, and it has worked really well. Remember the movie, Wedding, everyone was so excited to watch the movie, even before it launched because of the buzz created.

The best way to create a buzz is to:

  • Go live on your social networks

  • Create a countdown

  • Get exciting visuals

  • Showcase teasers

  • Read excerpts, especially if you are launching a book.

  • Get influencers to partner with if you can.

All of the above creates excitement for your products or services. I hope you will choose at least one low-cost activity to start in the coming weeks.

About Madeline Powers

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