Seven Effective Marketing Techniques That Are Often Overlooked

A good marketing strategy is part of the heart of any successful business these days. Any business that wants to improve brand awareness, boost brand engagement, or increase sales needs to invest in their marketing efforts, especially now that competition is extremely high.

As technological advancements continue to increase, so do marketing techniques. As a result, new marketing strategies have emerged with previous ones neglected or evolved. It’s understandable because the competition is so high and using traditional methods might not be the best option in the marketing world.

However, some of these popular marketing techniques can sometimes fail for several reasons. Even with the best marketing staff on the team, the campaign can end in epic failure. Indeed, companies sometimes ignore certain key marketing strategies. After all, they are not “trendy” or “traditional”.

This article will discuss some effective marketing techniques that are often overlooked but can potentially work wonders for your organization.

Effective marketing techniques you haven’t thought of

You don’t want to bore your audience or get bored creating content. Additionally, you want the marketing technique you are investing in to bring a return on investment (sales, brand awareness, lead generation, increased website traffic, etc.).

Standing out among the vast sea of ​​competition is important because you need to convince people to opt for your brand’s products/services over those of another brand.

For these reasons, you need to think outside the box. Thinking outside the box involves being very creative with your marketing techniques. In addition, these techniques must be flexible.

Here are some effective marketing techniques that you may already know but are unaware of for certain reasons.

Invest in a video series

Are you considering diversifying your content marketing strategy? Next, consider creating a video series. Not convinced ? Take a look at some statistics.

These statistics are quite telling and prove that business owners and marketers will gain a lot by including video marketing in their next campaign. A series of videos can help organizations reach a wider audience. It boosts online audience engagement and improves customer experience by educating prospects and customers about the product or service.

Videos should not be long or elaborate. However, they need proper planning and strategy to achieve marketing goals. First, find a topic that piques the interest of your target audience. Then create a series of fun and educational videos around it.

Eventually, you’ll see how much engagement your service or product will generate through video marketing. With the right marketing strategies, you can turn that engagement into leads and ultimately customers or customers.

Segment your audience

Not all readers or viewers of your content are potential customers. A large part of the public is at different stages of the buying process. For example, content created to educate potential customers will not appeal to long-term, dedicated customers. Determine the needs of your audience and segment them accordingly to drive engagement with new and existing customers.

Create content specific to each audience segment using your buyer personas. A buyer persona is a research-based profile that describes who your target customer is.

Although it is quite difficult to execute segmentation on your website, blogs or social networks, email is the perfect channel to properly segment your audience. You can then create content that resonates with each segment.

Popular email marketing tools like MailChimp can help you effectively segment your list. However, for businesses that can’t afford it, there are plenty of cheap MailChimp alternatives to choose from.

Segmentation increases the chances that individuals will interact with your ad or content, resulting in more effective campaigns and better return on investment (ROI). It also helps marketers be more efficient with time, money, and other resources.

Organize an event

If implemented with precision, organizing an event can be one of the most effective marketing techniques. If you market, organize and carry out the organization of the event perfectly, you will have access to your target audience. Plus, you can display your brand the way you want it to be seen and heard.

Hosting an event has many benefits and chief among them is brand awareness. Events are a great way to raise awareness of your business, reinforce your company message, and attract new consumers and prospects. Plus, you’re giving consumers the opportunity to interact with your brand and the people who support it by sponsoring an educational or social event.

Keep in mind that if you organize an event that exceeds the audience’s expectations, they will never forget it. Creating an experience that people will remember will also make them remember your brand.


Quizzes are a powerful marketing tool because they not only engage and engage your customers, but also generate more leads. Over 80% of marketers believe that interactive content like quizzes attracts more attention than static content.

Online quizzes also guarantee back-to-back interactions with readers, and incorporating them into your marketing strategy can help you gain an edge over your competitors. Quizzes offer many benefits, one of them being affordability. Besides being cheap, you don’t have to be a tech genius to create quizzes.

When creating a quiz, focus on the pain points and needs of your target audience. This helps create a positive experience that builds loyalty and trust. Plus, it shows that you know your audience and have put in the time and work to understand them. Personality quizzes are great for focusing on customers while engaging with your products or services.

Additionally, you can get a better insight into your audience’s interests by analyzing the data from these quizzes. Explore different online quiz makers and see what you can design for your next campaign.

Work with micro-influencers

Working with big, established influencers is a great marketing strategy. In fact, the statistics back it up. Reports show that 61% of consumers trust influencer recommendations, more than the 38% who trust branded (and often biased) social media content.

However, micro-influencers are an unexplored niche that could be a good fit for brands, especially small businesses. Micro-influencer marketing is great for organizations that lack funding to work with macro-influencers and want to reach a more niche audience.

They are generally well known in their specific area of ​​interest and have reasonable engagement rates from their audience. A report by Makerly showed that micro-influencers have more targeted follower bases than influencers with large followings.

If you can research, identify and work with the micro-influencers your target audience trusts, you will increase brand awareness, generate more leads, increase website traffic and experience positive impacts down the line. .

Try forum marketing

One fascinating thing about the Internet is its ability to unite people with common interests. This is why the Internet is labeled as a global village. The internet has over 4.9 billion users, and your target audience is one of them.

Forum marketing is a great strategy for gaining an edge over your competition. Typically, people who use online forums are technology-driven and often shop online. Brilliant and respected people also use online forums, and many people join them for answers and advice on different topics.

That’s why it’s a great avenue to market your product/service. Most business owners and marketers focus on mainstream social media platforms and ignore forums. However, they do not know that these forums contain people who are genuinely interested in their services. You are already halfway there if you can do your research thoroughly to join the right forums with your target audience.

After joining, create a compelling profile, check the community guidelines and start adding value to the community, positioning yourself as an expert in your field. Once community members see that you actually know your onions, they can quickly turn into paying customers.

Communicate directly with your customers

Personalization is one of the most essential marketing strategies. Consumers want to feel heard and seen. Strive to communicate with them in a timely manner through different platforms.

Several online applications and tools are available for business owners to use for this. WhatsApp, one of the most widely used apps in the world, now has a business tool that business owners can use to their advantage.

Open communication with customers can also help reduce misunderstandings, increase customer satisfaction, and make customers more likely to recommend a business to others.


You should stop at nothing to try to achieve your trading goals. Several marketing techniques are available to business owners, and you should try different ones to see what works for your business. This article explores some marketing techniques that are often overlooked.

About Madeline Powers

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