Using social media platforms to connect with your audience to promote your brand, improve sales, and drive website traffic is known as social media marketing. This includes creating compelling content for your social media profiles, listening and connecting with your followers, analyzing your results, and serving ads on social media.
Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube and Snapchat are currently the most popular social media platforms.
There are also a number of social media management solutions available to help organizations get the most out of the sites mentioned above. Buffer, for example, is a social media management platform that can help you achieve success with your social media marketing. Our goal is to help you succeed, whether you are trying to build a brand or grow your business.
Today, businesses use social media in a variety of ways. For example, a company worried about what people are saying about its brand on social media would monitor conversations and respond to key referrals (social media listening and engagement). (social media analysis). If a business wants to reach a specific group of people on a large scale, it will run highly targeted ads on social media (social media advertising).
Imagine this, there is a story of Anubhav Mukherjee who founded The Kolkata Buzz, the most famous social media platform in the City of Joy which has garnered over 300,000 Instagram followers and 1.5 million more on Facebook in 5 years.
After spending a few months in the city, Anubhav clicked several photos and short videos on his phone that he started posting on social media. Seeing the overwhelming response, he launched his page “The Kolkata Buzz” and it became an instant hit during the 2016 Durga puja year.
The success of Kolkata Buzz led Anubhav to set up his own registered company – Buzzaffair ventures (OPC) PRIVATE LIMITED. The digital marketing agency deals with brands, influencer marketing, event promotions and social media management.